Exam 10: Measurement and Attitude Scaling

When respondents are asked to rank order brands of cosmetics in terms of their prices (from high to low),this is an example of a(n)______ task.

Age,gender,brand loyalty,and corporate culture are all examples of _____.

Discriminant validity is another way of expressing internal consistency.

An ordinal scale is the simplest type of measurement scale.

Laurie believes a Honda Accord gets 36 miles per gallon.This belief represents which component of her attitude toward this automobile?

All measurement,particularly in the social sciences,contains error.

Measures that reflect the intensity of a concept by assigning values that can take on any value along some scale range are called _____.

When a respondent is asked: "How often,on the average,do you go out to a movie?" and is asked to indicate her answer by circling one of the following: never,rarely,sometimes,often,very often,this is an example of a _____ scale.

A model that constructs an attitude score based on the multiplicative sum of beliefs about an option times the evaluation of those belief characteristics is called a(n)_____ model.

The category scale can measure attitude using a two-point response scale.

A scale can be created by simply adding together the responses to several items related to a topic.

"Money" is an example of something that can be measured using a ratio scale.

Researchers measure concepts through a process known as _____.

Measures that assign values anywhere along some scale range in a place that corresponds to the intensity of some concept are called _____ measures.

The number of scale items depends the characteristics of the phenomenon being studied.

Which type of measure assigns a value to an observation based on a mathematical derivation of multiple measures?

Interval scales are considered continuous when three or more categories are used.

Which type of scale represents the highest form of measurement?

Which type of scale is,at the most,a ranking scale?

A scale which arranges objects so that they are equally-distant from one another is called a(n)______ scale.