Exam 10: Measurement and Attitude Scaling

The semantic differential scale uses unlabeled response categories between two bipolar opposite adjectives.

Explain the difference between a concept and a construct,giving an example of each.

Age is an example of a _____ measure.

_____ is the process of identifying scale devices that correspond to properties of a concept involved in a research process.

A(n)_____ is an enduring disposition to consistently respond in a given manner to various aspects of the world?

_____ is the accuracy of a measure or the extent to which a score truthfully represents a concept.

A(n)_____ rating scale requires respondents to choose one of the fixed alternatives.

Measures that take on only one of a finite number of values are called _____ measures.

An index measure assigns a value based on how characteristic an observation is of the thing being measured.

How much a person weighs is best described as an example of a(n)______ scale.

Which measure of attitude allows respondents to rate an object by choosing any point along a graphic continuum?

Correspondence analysis is the process of identifying scale devices that correspond to properties of a concept involved in a research process.

A(n)______ scale measures attitudes by using 7-point rating scales that are anchored at either end by polar opposite adjectives.

A measurement scale in which respondents are asked to rank items based on their preferences is called an ordinal scale.

What type of scale is the following? Please an X at the position on the horizontal line that most reflects your feelings regarding the atmosphere of this restaurant. Modern _______________ Old-fashioned

Which attitude component represents a person's awareness and knowledge of the relative matter?

Which of the following is an indicator of a measure's internal consistency?

What type of measurement is the following? I would like to know your overall opinion of two brands of athletic shoes. They are Nike and New Balance. Overall,which of these two brands -- Nike or New Balance-- do you think is the better one? Or are both the same? ____ Nike is better ____ New Balance is better ____ They are about the same

Which of the following is a discrete measure?

A _____ scale has an absolute zero point.