Exam 10: Measurement and Attitude Scaling

Which type of validity addresses the question,"Does my measure correlate with measures of similar concepts or known quantities?"

Scales that assign a value to an object for identification or classification purposes are called _____ scales.

When a respondent is asked to place each shopping mall in a list of four local shopping malls in the order in which she prefers to shop at each mall,this is an example of a ______ task.

The fractional-point scale demands that respondents divide points among several attributes to indicate their relative importance.

All of the following are basic aspects of validity EXCEPT _____.

When a researcher measures the reliability of an instrument by comparing the results of the odd-numbered questions with the results of the even-numbered questions,this is an example of _____ reliability.

Concrete measures are those that take on only one of a finite number of values.

A researcher is observing fans at a soccer game and is putting a "1" if the fan is actively cheering and a "0" if they just seem to be merely watching the game without saying anything.He is also indicating which team the fan seems to be associated with as well as approximate age and gender.By recording information such as this with codes,the researcher is involved in _____.

A(n)_____ is a single characteristic or fundamental feature of an object,person,situation,or issue.

Which type of validity is another way of expressing internal consistency?

_____ is the accuracy of a measure or the extent to which a score truthfully represents a concept.

A fixed-alternative rating scale that has an unequal number of positive and negative categories so that the categories are "piled up" at one end of the scale is called a(n)______ scale.

A construct is a term used for concepts that are measured with single variables.

When respondents are asked to choose among four brands of detergent in such a way that they are asked to select the brand they prefer when each brand is compared with each other brand,this is a type of ______ measurement.

In ratio scales,the location of the zero point is arbitrary.

When respondents are asked to place local shopping malls so that their first choice is 1,their second choice is 2,and so forth,this is best-described as an example of a(n)______ scale.

A scale that presents respondents with a graphic continuum is called a(n)_____ rating scale.

Which model constructs an attitude score based on the multiplicative sum of beliefs about an option times the evaluation of those belief characteristics?

The most sophisticated form of data analysis for a nominal scale is the average of the scores.

Name and describe the components of construct validity.