Exam 10: Measurement and Attitude Scaling

A scale which arranges objects in order according to their relative magnitude to one another is called a(n)______ scale.

Which of the following is a basic component of an attitude?

A(n)_____ is a generalized idea that represents something of identifiable and distinct meaning.

Explain how a researcher uses the paired comparison method and determine the number of paired comparisons necessary to compare four brands of hiking boots

A researcher who administers the same scale to the same respondents at two separate times to test for stability is using which method of assessing the scale's reliability?

Researchers who accept the notion of forced-choice scales essentially argue that the respondents really do have an attitude toward the items that they are asked about.

"I hate asparagus" is an example of which component of an attitude toward asparagus?

Another name for face validity is ______ validity.

An advantage of the Likert-type summated rating method is that it is easy to know what a single summated score means.

_____ is the most commonly applied estimate of a multiple item scale's reliability and represents the average of all possible split-half reliabilities for a construct.

The most commonly applied estimate of a composite scale's reliability is _____.

"I plan to buy a new digital camera sometime in the next three months" is an aspect of which component of an attitude?

Researchers often model behavior as a function of attitudes and intentions.

The process involving identifying scales that correspond to properties of a concept is called _____.

Interval scales represent the absolute meaning of the numbers on the scale.

Coding household income into "Above $100,000," "Between $50,000 and $100,000," and "Below $50,000" is an example of a(n)______ scale.

Explain how indexes or composite measures are formed.

Which type of scale asks respondents to indicate their attitudes by checking how strongly they agree or disagree with carefully constructed statements?

How many choices do researchers commonly use when using Likert scales?

The degree to which a measurement instrument yields consistent results is called the ______ of the instrument.