Exam 12: Sampling Designs and Sampling Procedures
Exam 1: The Role of Marketing Research77 Questions
Exam 2: Data Mining Procedures and Knowledge Systems81 Questions
Exam 3: The Marketing Research Process91 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues84 Questions
Exam 5: Qualitative Research102 Questions
Exam 6: Secondary Data Research in a Digital Age90 Questions
Exam 7: Survey Research123 Questions
Exam 8: Observation96 Questions
Exam 9: Conducting Marketing Experiments138 Questions
Exam 10: Measurement and Attitude Scaling160 Questions
Exam 11: Questionnaire Design101 Questions
Exam 12: Sampling Designs and Sampling Procedures91 Questions
Exam 13: Reviewing Statistical Theory and Determining Sample Size84 Questions
Exam 14: Basic Data Analysis100 Questions
Exam 15: Testing for Differences Between Groups and for Relationships Among Variables96 Questions
Exam 16: Communicating Research Results71 Questions
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When a telephone book database is re-arranged so that it is organized by phone number,instead of by last name,this type of database is a type of ______ directory.
(Short Answer)
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In which type of sampling does every element in the population have a known,nonzero probability of selection?
(Multiple Choice)
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The difference between the sample result and the result of an accurate census is called _____.
(Multiple Choice)
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In which type of sampling is a subsample drawn using simple random sampling within each stratum of the population?
(Multiple Choice)
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When the head of the marketing research department instructs field interviewers to interview parents at a soccer tournament such that they each interview 10 truck owners,10 SUV owners,8 sedan owners,and 4 owners of sports cars,this represents what type of sampling procedure?
(Multiple Choice)
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If a researcher for Procter & Gamble selects five states randomly,and then selects 10 supermarket chains within each of these states to call for a phone survey for research regarding a new shampoo,what type of sampling procedure is being used?
(Multiple Choice)
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In _____ sampling,a subsample is drawn using simple random sampling within each stratum.
(Short Answer)
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When a researcher has made the decision to conduct a survey using a sample of the population,the FIRST step in the selection of the sample is to _____.
(Multiple Choice)
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A small number of people who are a subset of the population of interest are known as a(n)______ of the population.
(Short Answer)
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A smartphone manufacturer is conducting research regarding how smartphones are used in business.Apply the stages the researcher should go through in the selection of a sample for this research study.
(Essay)
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A census is any complete group whose members share some common set of characteristics.
(True/False)
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All of the following are reasons for using a sample EXCEPT _____.
(Multiple Choice)
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Writing the names of the students in a class on separate sheets of paper,shuffling them thoroughly,and then drawing five names "out of a hat," is a type of ______ sample.
(Short Answer)
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Which of the following refers to any complete group whose members share some common set of characteristics?
(Multiple Choice)
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If Delta Airlines selects randomly a set of 40 flights on a given day,and then selects randomly a group of ten passengers on each of these flights to participate in an in-flight survey,the passengers are _____.
(Multiple Choice)
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The availability of sampling frames is fairly consistent around the world.
(True/False)
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The degree of accuracy required in sampling may vary form project to project.
(True/False)
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All of the following are advantages of quota sampling over probability sampling EXCEPT ____.
(Multiple Choice)
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A telephone directory that lists the people in the phone book by their street address instead of by their last name is called a _____.
(Multiple Choice)
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When a researcher puts the name of each person on a sampling frame list on a 3" x 5" card,shuffles the cards thoroughly,and then selects 35 names from the top of the pile of cards for a phone interview study,this is an example of what type of sampling procedure?
(Multiple Choice)
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