Question 1

The sampling frame is also called the "working population."

Accepted Answer

A) True 
 B)False

Question 2

A single element or group of elements that is eligible for selection via the sampling process is called a _____.

Accepted Answer

A)  sampling panel 
B)  sampling unit 
C)  sampling error 
D)  sampling quota 
A)  sampling panel 
B)  sampling unit 
C)  sampling error 
D)  sampling quota

Question 3

In stratified sampling a subsample is drawn using judgment sampling within each stratum.

Accepted Answer

A) True 
 B)False

Question 4

Internet surveys probably should remain active for a minimum of _____ hours.

Accepted Answer

A)  5 
B)  12 
C)  24 
D)  48 
A)  5 
B)  12 
C)  24 
D)  48

Question 5

Snowball sampling involves using probability methods for an initial selection of respondents and then obtaining additional respondents through information provided by the initial respondents.

Accepted Answer

A) True 
 B)False

Question 6

The first stage in the selection of a sample is to determine the sampling frame.

Accepted Answer

A) True 
 B)False

Question 7

Randomness characterizes a procedure whose outcome cannot be predicted because it depends on chance.

Accepted Answer

A) True 
 B)False

Question 8

All of the retail stores nationwide of Sears Roebuck and Co.are the ______ of Sears' stores.

Accepted Answer

The answer of All of the retail stores nationwide of...

Question 9

A primary sampling unit (PSU)is a unit selected in the first stage of sampling.

Accepted Answer

A) True 
 B)False

Question 10

Which type of sampling error is primarily due to the nature of a study's design and the correctness of execution?

Accepted Answer

A)  random sampling error 
B)  systematic sampling error 
C)  primary sampling error 
D)  secondary sampling error 
A)  random sampling error 
B)  systematic sampling error 
C)  primary sampling error 
D)  secondary sampling error

Question 11

Name and describe the types of probability sampling.

Accepted Answer

Probability sampling techniques are:
(1)

Question 12

When a research study has been poorly designed,it suffers from ______ error.

Accepted Answer

The answer of When a research study has been poorly...

Question 13

Lists of respondents who have agreed to participate in marketing research along with the e-mail contact information for these individuals are called _____.

Accepted Answer

A)  interactive samples 
B)  online panels 
C)  perpetual samples 
D)  e-samples 
A)  interactive samples 
B)  online panels 
C)  perpetual samples 
D)  e-samples

Question 14

As sample size ______ ,random sampling error ______.

Accepted Answer

A)  increases; increases 
B)  decreases; decreases 
C)  increases; decreases 
D)  increase; remains unchanged 
A)  increases; increases 
B)  decreases; decreases 
C)  increases; decreases 
D)  increase; remains unchanged

Question 15

An error that occurs when certain sample elements are not listed or are not accurately represented in a sampling frame is called _____ error.

Accepted Answer

The answer of An error that occurs when certain sample...

Question 16

A sampling procedure that assures each element in the population of an equal chance of being included in the sample is called _____.

Accepted Answer

A)  simple random sampling 
B)  primary random sampling 
C)  primary sampling 
D)  stratified sampling 
A)  simple random sampling 
B)  primary random sampling 
C)  primary sampling 
D)  stratified sampling

Question 17

Judgment sampling ensures that various subgroups of a population will be represented on pertinent characteristics.

Accepted Answer

A) True 
 B)False

Question 18

A sampling procedure ensuring that each element in the population will have an equal chance of being included in the sample is called simple random sampling.

Accepted Answer

A) True 
 B)False

Question 19

Stratified samples can be proportional or disproportional.

Accepted Answer

A) True 
 B)False

Question 20

A convenience sample is a type of probability sampling method.

Accepted Answer

A) True 
 B)False

The sampling frame is also called the "working population."

A single element or group of elements that is eligible for selection via the sampling process is called a _____.

In stratified sampling a subsample is drawn using judgment sampling within each stratum.

Internet surveys probably should remain active for a minimum of _____ hours.

Snowball sampling involves using probability methods for an initial selection of respondents and then obtaining additional respondents through information provided by the initial respondents.

The first stage in the selection of a sample is to determine the sampling frame.

Randomness characterizes a procedure whose outcome cannot be predicted because it depends on chance.

All of the retail stores nationwide of Sears Roebuck and Co.are the ______ of Sears' stores.

A primary sampling unit (PSU)is a unit selected in the first stage of sampling.

Which type of sampling error is primarily due to the nature of a study's design and the correctness of execution?

Name and describe the types of probability sampling.

When a research study has been poorly designed,it suffers from ______ error.

Lists of respondents who have agreed to participate in marketing research along with the e-mail contact information for these individuals are called _____.

As sample size ,random sampling error .

An error that occurs when certain sample elements are not listed or are not accurately represented in a sampling frame is called _____ error.

A sampling procedure that assures each element in the population of an equal chance of being included in the sample is called _____.

Judgment sampling ensures that various subgroups of a population will be represented on pertinent characteristics.

A sampling procedure ensuring that each element in the population will have an equal chance of being included in the sample is called simple random sampling.

Stratified samples can be proportional or disproportional.

A convenience sample is a type of probability sampling method.

The Role of Marketing Research

Data Mining Procedures and Knowledge Systems

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Reviewing Statistical Theory and Determining Sample Size

Basic Data Analysis

Testing for Differences Between Groups and for Relationships Among Variables

Communicating Research Results

Filters

Exam 12: Sampling Designs and Sampling Procedures

The sampling frame is also called the "working population."

A single element or group of elements that is eligible for selection via the sampling process is called a _____.

In stratified sampling a subsample is drawn using judgment sampling within each stratum.

Internet surveys probably should remain active for a minimum of _____ hours.

Snowball sampling involves using probability methods for an initial selection of respondents and then obtaining additional respondents through information provided by the initial respondents.

The first stage in the selection of a sample is to determine the sampling frame.

Randomness characterizes a procedure whose outcome cannot be predicted because it depends on chance.

All of the retail stores nationwide of Sears Roebuck and Co.are the ______ of Sears' stores.

A primary sampling unit (PSU)is a unit selected in the first stage of sampling.

Which type of sampling error is primarily due to the nature of a study's design and the correctness of execution?

Name and describe the types of probability sampling.

When a research study has been poorly designed,it suffers from ______ error.

Lists of respondents who have agreed to participate in marketing research along with the e-mail contact information for these individuals are called _____.

As sample size ______ ,random sampling error ______.

An error that occurs when certain sample elements are not listed or are not accurately represented in a sampling frame is called _____ error.

A sampling procedure that assures each element in the population of an equal chance of being included in the sample is called _____.

Judgment sampling ensures that various subgroups of a population will be represented on pertinent characteristics.

A sampling procedure ensuring that each element in the population will have an equal chance of being included in the sample is called simple random sampling.

Stratified samples can be proportional or disproportional.

A convenience sample is a type of probability sampling method.

The Role of Marketing Research

Data Mining Procedures and Knowledge Systems

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Reviewing Statistical Theory and Determining Sample Size

Basic Data Analysis

Testing for Differences Between Groups and for Relationships Among Variables

Communicating Research Results

Filters

As sample size ,random sampling error .