Exam 12: Sampling Designs and Sampling Procedures
Exam 1: The Role of Marketing Research77 Questions
Exam 2: Data Mining Procedures and Knowledge Systems81 Questions
Exam 3: The Marketing Research Process91 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues84 Questions
Exam 5: Qualitative Research102 Questions
Exam 6: Secondary Data Research in a Digital Age90 Questions
Exam 7: Survey Research123 Questions
Exam 8: Observation96 Questions
Exam 9: Conducting Marketing Experiments138 Questions
Exam 10: Measurement and Attitude Scaling160 Questions
Exam 11: Questionnaire Design101 Questions
Exam 12: Sampling Designs and Sampling Procedures91 Questions
Exam 13: Reviewing Statistical Theory and Determining Sample Size84 Questions
Exam 14: Basic Data Analysis100 Questions
Exam 15: Testing for Differences Between Groups and for Relationships Among Variables96 Questions
Exam 16: Communicating Research Results71 Questions
Select questions type
The sampling procedure of obtaining those people or units that are most conveniently available is called _____ sampling.
(Short Answer)
4.7/5
(39)
A reverse directory provides,in a different format,the same information contained in a telephone directory.
(True/False)
4.8/5
(41)
When subjects are selected for a research study using judgment sampling,this represents a type of ______ sampling procedure.
(Short Answer)
4.7/5
(39)
The difference between the results of a sample and the results of a census that is conducted with identical procedures is called ______ error.
(Short Answer)
4.9/5
(31)
In _____ sampling,every element in the population has a known,nonzero probability of selection.
(Short Answer)
4.8/5
(31)
Which of the following is a nonprobability sampling technique in which an experienced individual selects the sample based on his or her judgment about some appropriate characteristics required of the sample member?
(Multiple Choice)
4.8/5
(42)
A marketing researcher wants to put together four focus groups of 18-24 year-old males who are "heavy downloaders of music" (defined as downloading 50 songs per month).He finds one person in the target market who qualifies and then asks that person to suggest the names of two other males between the ages of 18-24 who download music so that he can invite them to participate in the focus group.These people,in turn,are each asked to suggest two others similar to themselves to participate in the focus group study.This procedure represents what type of sampling procedure?
(Multiple Choice)
4.9/5
(42)
Multistage area sampling is a cluster sampling approach involving multiple steps.
(True/False)
4.8/5
(36)
Which type of sampling procedure selects initial respondents using probability methods and selects subsequent respondents from information provided by those initial respondents?
(Multiple Choice)
4.8/5
(41)
All of the following are stages in the selection of a sample EXCEPT _____.
(Multiple Choice)
4.8/5
(39)
Showing 81 - 91 of 91
Filters
- Essay(0)
- Multiple Choice(0)
- Short Answer(0)
- True False(0)
- Matching(0)