Exam 12: Sampling Designs and Sampling Procedures

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The sampling procedure of obtaining those people or units that are most conveniently available is called _____ sampling.

(Short Answer)
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A reverse directory provides,in a different format,the same information contained in a telephone directory.

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When subjects are selected for a research study using judgment sampling,this represents a type of ______ sampling procedure.

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A(n)_____ is a subset,or some part,of a larger population.

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The difference between the results of a sample and the results of a census that is conducted with identical procedures is called ______ error.

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In _____ sampling,every element in the population has a known,nonzero probability of selection.

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Which of the following is a nonprobability sampling technique in which an experienced individual selects the sample based on his or her judgment about some appropriate characteristics required of the sample member?

(Multiple Choice)
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A marketing researcher wants to put together four focus groups of 18-24 year-old males who are "heavy downloaders of music" (defined as downloading 50 songs per month).He finds one person in the target market who qualifies and then asks that person to suggest the names of two other males between the ages of 18-24 who download music so that he can invite them to participate in the focus group.These people,in turn,are each asked to suggest two others similar to themselves to participate in the focus group study.This procedure represents what type of sampling procedure?

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Multistage area sampling is a cluster sampling approach involving multiple steps.

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Which type of sampling procedure selects initial respondents using probability methods and selects subsequent respondents from information provided by those initial respondents?

(Multiple Choice)
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All of the following are stages in the selection of a sample EXCEPT _____.

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