Exam 12: Sampling Designs and Sampling Procedures
Exam 1: The Role of Marketing Research77 Questions
Exam 2: Data Mining Procedures and Knowledge Systems81 Questions
Exam 3: The Marketing Research Process91 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues84 Questions
Exam 5: Qualitative Research102 Questions
Exam 6: Secondary Data Research in a Digital Age90 Questions
Exam 7: Survey Research123 Questions
Exam 8: Observation96 Questions
Exam 9: Conducting Marketing Experiments138 Questions
Exam 10: Measurement and Attitude Scaling160 Questions
Exam 11: Questionnaire Design101 Questions
Exam 12: Sampling Designs and Sampling Procedures91 Questions
Exam 13: Reviewing Statistical Theory and Determining Sample Size84 Questions
Exam 14: Basic Data Analysis100 Questions
Exam 15: Testing for Differences Between Groups and for Relationships Among Variables96 Questions
Exam 16: Communicating Research Results71 Questions
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Systematic sampling is a type of true random selection procedure.
(True/False)
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A list of all of the members of the San Diego chapter of Notre Dame alumni is an example of a sampling frame.
(True/False)
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Janet has agreed to participate in online research studies.She signed up to receive emails inviting her to participate in various applied research studies,such as the one that asked her questions about dinner preparation.Janet is part of a(n)_____.
(Multiple Choice)
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All of the following are common sampling criteria EXCEPT _____.
(Multiple Choice)
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Claire has agreed to participate in surveys online.Every few weeks,she is sent an email requesting her to participate in an online survey.What did Claire do to become involved in these research studies?
(Multiple Choice)
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A sampling procedure in which a starting point is selected by a random process and then every nth number on the list is selected is called a(n)_____.
(Multiple Choice)
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When a researcher conducts personal interviews with 100 percent of the salespeople within his organization,this type of study is a type of ______ study.
(Short Answer)
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The sampling procedure in which a starting point is selected by a random process and then every nth number on the list is selected is called _____ sampling.
(Short Answer)
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When initial subjects are selected randomly and additional subjects are obtained from recommendations of names from the initial subjects,this is a(n)______ sampling technique.
(Short Answer)
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If a national political pollster selects ten states randomly,then randomly selects five counties within each state,then randomly selects five voting precincts within these counties,then randomly selects five blocks within these precincts,then randomly selects five households for door-to-door interviews about their voting intentions in the next Presidential election,this is an example of what type of sampling procedure?
(Multiple Choice)
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Compare and contrast random sampling error and systematic (nonsampling)error.How does the researcher minimize these errors?
(Essay)
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A stratified sample in which the sample size for each stratum is allocated according to analytical considerations is called a(n)_____.
(Multiple Choice)
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_____ sampling is a nonprobability sampling procedure that ensures that various subgroups of a population will be represented on pertinent characteristics to the exact extent that the investigator desires.
(Short Answer)
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When a company decides to send an Internet survey to all of its 127-member sales force to determine their morale,this is an example of a _____
(Multiple Choice)
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A stratified sample in which the number of sampling units drawn from each stratum is in proportion to the population size of that stratum is called a(n)_____ stratified sample.
(Short Answer)
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An investigation of all the individual elements that make up a population is called a(n)_____.
(Multiple Choice)
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A combination of two or more probability sampling techniques is called a(n)_____ sample.
(Short Answer)
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