Exam 8: Negative Messages

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Humour that is closely related to the specific situation and does not belittle the reader can be quite effective at defusing negative messages.

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Even if your negative information will directly lead to a benefit that you know readers want, you should still structure it as a conventional negative message.

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Is humour ever appropriate in negative messages?

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A buffer should imply a positive answer.

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Which of the following is the WORST reason to use the direct approach to convey a negative message?

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_____ occurs when people respond to a limitation of freedom by asserting their freedom in some other arena.

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List three ways you want the reader to feel when s/he reads a negative message, and explain how these feelings contribute to goodwill.

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Research shows that not all audiences or cultures appreciate buffers in negative messages.Why are they still used, how do they exert a positive influence on some readers, and when should you use one?

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What is it about Maple Leaf Foods' 2008 listeriosis outbreak that has won praise for CEO Michael McCain?

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One of your purposes in a negative message is to eliminate further correspondence on the subject.

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