Question 1

When expectations lack a strong degree of confidence,satisfaction is less strongly influenced by perceived performance.

Accepted Answer

A) True 
 B)False

Question 2

Equitable expectations are expectations of what a consumer thinks should happen given past experiences with a product or service.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is a postconsumption reactions theory?

Accepted Answer

A)  Need hierarchy theory 
B)  Theory X and Theory Y 
C)  Self-determination theory 
D)  Equity theory 
E)  Situational theory 
A)  Need hierarchy theory 
B)  Theory X and Theory Y 
C)  Self-determination theory 
D)  Equity theory 
E)  Situational theory

Question 4

Denise thinks she should get a bigger bonus than her co-workers as she has been selling more of the company's products than the others.This is an example of a(n)_____ expectation.

Accepted Answer

A)  relative 
B)  predictive 
C)  ideal 
D)  normative 
E)  equitable 
A)  relative 
B)  predictive 
C)  ideal 
D)  normative 
E)  equitable

Question 5

Consumer satisfaction is a mild,positive emotional state resulting from a favorable appraisal of a consumption outcome.

Accepted Answer

A) True 
 B)False

Question 6

When Harry bought a phone,he chose the one recommended by the retailer even though he had his apprehensions regarding the performance of that particular phone.After he used it for a week,he got to know from various sources that the Bluetooth connectivity on the particular brand of phone he bought was flawed.Harry decided to return his phone even though his friends told him that its battery life was far superior to other brands.Which of the following is most likely responsible for Harry's decision to return his phone?

Accepted Answer

A)  Confirmatory bias 
B)  Backfire effect 
C)  Cognitive inertia 
D)  Cognitive dissonance 
E)  Bandwagon effect 
A)  Confirmatory bias 
B)  Backfire effect 
C)  Cognitive inertia 
D)  Cognitive dissonance 
E)  Bandwagon effect

Question 7

Services and experiences are usually classified as durable by default.

Accepted Answer

A) True 
 B)False

When expectations lack a strong degree of confidence,satisfaction is less strongly influenced by perceived performance.

Equitable expectations are expectations of what a consumer thinks should happen given past experiences with a product or service.

Which of the following is a postconsumption reactions theory?

Denise thinks she should get a bigger bonus than her co-workers as she has been selling more of the company's products than the others.This is an example of a(n)_____ expectation.

Consumer satisfaction is a mild,positive emotional state resulting from a favorable appraisal of a consumption outcome.

Services and experiences are usually classified as durable by default.

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 14: Consumption to Satisfaction

When expectations lack a strong degree of confidence,satisfaction is less strongly influenced by perceived performance.

Equitable expectations are expectations of what a consumer thinks should happen given past experiences with a product or service.

Which of the following is a postconsumption reactions theory?

Denise thinks she should get a bigger bonus than her co-workers as she has been selling more of the company's products than the others.This is an example of a(n)_____ expectation.

Consumer satisfaction is a mild,positive emotional state resulting from a favorable appraisal of a consumption outcome.

Services and experiences are usually classified as durable by default.

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumer Relationships

Consumer and Marketing Misbehavior

Filters