Question 1

Emergency products:

Accepted Answer

A)  need adequate representation in major shopping areas. 
B)  need widespread distribution but with assurance of preferred display. 
C)  can have limited availability as long as display is good. 
D)  need widespread distribution near probable points of use. 
E)  need widespread distribution at low cost. 
A)  need adequate representation in major shopping areas. 
B)  need widespread distribution but with assurance of preferred display. 
C)  can have limited availability as long as display is good. 
D)  need widespread distribution near probable points of use. 
E)  need widespread distribution at low cost.

Question 2

Good packaging can provide a product with an important competitive advantage.

Accepted Answer

A) True 
 B)False

Question 3

The "battle of the brands" hurts consumers by driving up prices.

Accepted Answer

A) True 
 B)False

Question 4

Wilbur Donald has had good experience using Crest toothpaste and he is in the habit of buying it. His level of brand familiarity for Crest is:

Accepted Answer

A)  brand insistence. 
B)  brand preference. 
C)  brand desire. 
D)  brand recognition. 
E)  brand identity. 
A)  brand insistence. 
B)  brand preference. 
C)  brand desire. 
D)  brand recognition. 
E)  brand identity.

Question 5

Total distribution costs may increase because of packaging.

Accepted Answer

A) True 
 B)False

Question 6

Services

Accepted Answer

A)  are tangible. 
B)  often have to be produced in the presence of the customer. 
C)  are easy to store. 
D)  are usually produced before they are sold. 
E)  all of these choices are correct. 
A)  are tangible. 
B)  often have to be produced in the presence of the customer. 
C)  are easy to store. 
D)  are usually produced before they are sold. 
E)  all of these choices are correct.

Question 7

The federal Magnuson-Moss Act:

Accepted Answer

A)  says that producers must provide a clearly written warranty if they choose to offer a warranty. 
B)  requires that consumer goods be clearly labeled to give consumers more information. 
C)  spells out what kinds of marks (including brand names) can be protected and the exact method of protecting them. 
D)  requires food manufacturers to use a labeling format that allows consumers to compare the nutritional value of different products. 
E)  ensures that all labels list the "green benefits" of using the product. 
A)  says that producers must provide a clearly written warranty if they choose to offer a warranty. 
B)  requires that consumer goods be clearly labeled to give consumers more information. 
C)  spells out what kinds of marks (including brand names) can be protected and the exact method of protecting them. 
D)  requires food manufacturers to use a labeling format that allows consumers to compare the nutritional value of different products. 
E)  ensures that all labels list the "green benefits" of using the product.

Question 8

A firm which makes special batteries that boat and motorcycle manufacturers buy and install directly in their new boats and cycles is selling:

Accepted Answer

A)  supplies. 
B)  component parts. 
C)  component materials. 
D)  installations. 
E)  accessory equipment. 
A)  supplies. 
B)  component parts. 
C)  component materials. 
D)  installations. 
E)  accessory equipment.

Question 9

Which of the following is NOT one of the text's business product classes?

Accepted Answer

A)  Raw materials 
B)  Component parts and materials 
C)  Specialty products 
D)  Professional services 
E)  Installations 
A)  Raw materials 
B)  Component parts and materials 
C)  Specialty products 
D)  Professional services 
E)  Installations

Question 10

_____ can help create brand recognition, but only _____ can create brand insistence.

Accepted Answer

A)  Design; price 
B)  Advertising; satisfying experiences 
C)  Quality; distribution 
D)  Brand names; endorsements 
E)  Publicity; product trials 
A)  Design; price 
B)  Advertising; satisfying experiences 
C)  Quality; distribution 
D)  Brand names; endorsements 
E)  Publicity; product trials

Question 11

While shopping in a local supermarket, Jolene Partin came upon an aisle display of cookies and had to have some-immediately. By the time she got to the checkout counter with the rest of her selections, all the cookies were gone. In this case, the cookies were:

Accepted Answer

A)  an impulse product. 
B)  a staple product. 
C)  an unsought product. 
D)  very nutritious. 
E)  a consumption product. 
A)  an impulse product. 
B)  a staple product. 
C)  an unsought product. 
D)  very nutritious. 
E)  a consumption product.

Question 12

Customers view regularly unsought products as

Accepted Answer

A)  basically the same. 
B)  really new ideas that potential customers do not know about yet. 
C)  undesirable but not unsold forever. 
D)  different and they want to inspect them for quality and suitability. 
E)  worth the time and effort to compare with competing products. 
A)  basically the same. 
B)  really new ideas that potential customers do not know about yet. 
C)  undesirable but not unsold forever. 
D)  different and they want to inspect them for quality and suitability. 
E)  worth the time and effort to compare with competing products.

Question 13

A "Product" should be thought of as potential customer satisfaction or benefits.

Accepted Answer

A) True 
 B)False

Question 14

______________ means target customers will generally choose a particular brand over other brands-perhaps out of habit or past experience.

Accepted Answer

A)  Brand nonrecognition 
B)  Brand preference 
C)  Brand insistence 
D)  Brand rejection 
E)  Brand recognition 
A)  Brand nonrecognition 
B)  Brand preference 
C)  Brand insistence 
D)  Brand rejection 
E)  Brand recognition

Question 15

A producer of high quality stereo component equipment has developed a new line of very inexpensive, low quality "rack systems" to sell through discount stores. It probably should not use its current ______________ brand for the new line.

Accepted Answer

A)  dealer 
B)  licensed 
C)  national 
D)  family 
E)  generic 
A)  dealer 
B)  licensed 
C)  national 
D)  family 
E)  generic

Question 16

Convenience products are products

Accepted Answer

A)  a consumer needs but is not willing to spend much time or effort shopping for. 
B)  which consumers are aware of but not interested in. 
C)  meant for use in producing other products. 
D)  toward which consumer attitudes may be negative. 
E)  that consumers want because they are easy to use or consume. 
A)  a consumer needs but is not willing to spend much time or effort shopping for. 
B)  which consumers are aware of but not interested in. 
C)  meant for use in producing other products. 
D)  toward which consumer attitudes may be negative. 
E)  that consumers want because they are easy to use or consume.

Question 17

Accessory equipment:

Accepted Answer

A)  needs fair to widespread distribution for prompt delivery. 
B)  needs fairly widespread and numerous contacts by experienced and sometimes technically trained personnel. 
C)  needs very widespread distribution for prompt delivery. 
D)  needs technical contacts to determine specifications required, but widespread contacts usually are not necessary. 
E)  needs fairly widespread contacts with users. 
A)  needs fair to widespread distribution for prompt delivery. 
B)  needs fairly widespread and numerous contacts by experienced and sometimes technically trained personnel. 
C)  needs very widespread distribution for prompt delivery. 
D)  needs technical contacts to determine specifications required, but widespread contacts usually are not necessary. 
E)  needs fairly widespread contacts with users.

Question 18

Which of the following would NOT be favorable to successful branding?

Accepted Answer

A)  The product offers superior customer value 
B)  Product quality fluctuates due to variations in raw materials 
C)  Dependable and widespread availability 
D)  Economies of scale in production 
E)  Favorable shelf locations are available 
A)  The product offers superior customer value 
B)  Product quality fluctuates due to variations in raw materials 
C)  Dependable and widespread availability 
D)  Economies of scale in production 
E)  Favorable shelf locations are available

Question 19

The "battle of the brands" refers to competition between:

Accepted Answer

A)  manufacturers and intermediaries. 
B)  retailers and wholesalers. 
C)  retailers and other retailers. 
D)  wholesalers and other wholesalers. 
E)  manufacturers and other manufacturers. 
A)  manufacturers and intermediaries. 
B)  retailers and wholesalers. 
C)  retailers and other retailers. 
D)  wholesalers and other wholesalers. 
E)  manufacturers and other manufacturers.

Question 20

A marketing manager should make sure the firm's brand names do not become so familiar that they become common descriptive terms for certain kinds of products.

Accepted Answer

A) True 
 B)False

Emergency products:

Good packaging can provide a product with an important competitive advantage.

The "battle of the brands" hurts consumers by driving up prices.

Wilbur Donald has had good experience using Crest toothpaste and he is in the habit of buying it. His level of brand familiarity for Crest is:

Total distribution costs may increase because of packaging.

Services

The federal Magnuson-Moss Act:

A firm which makes special batteries that boat and motorcycle manufacturers buy and install directly in their new boats and cycles is selling:

Which of the following is NOT one of the text's business product classes?

_ can help create brand recognition, but only _ can create brand insistence.

While shopping in a local supermarket, Jolene Partin came upon an aisle display of cookies and had to have some-immediately. By the time she got to the checkout counter with the rest of her selections, all the cookies were gone. In this case, the cookies were:

Customers view regularly unsought products as

A "Product" should be thought of as potential customer satisfaction or benefits.

______________ means target customers will generally choose a particular brand over other brands-perhaps out of habit or past experience.

A producer of high quality stereo component equipment has developed a new line of very inexpensive, low quality "rack systems" to sell through discount stores. It probably should not use its current ______________ brand for the new line.

Convenience products are products

Accessory equipment:

Which of the following would NOT be favorable to successful branding?

The "battle of the brands" refers to competition between:

A marketing manager should make sure the firm's brand names do not become so familiar that they become common descriptive terms for certain kinds of products.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challe

Filters

Exam 8: Elements of Product Planning for Goods and Services

Emergency products:

Good packaging can provide a product with an important competitive advantage.

The "battle of the brands" hurts consumers by driving up prices.

Wilbur Donald has had good experience using Crest toothpaste and he is in the habit of buying it. His level of brand familiarity for Crest is:

Total distribution costs may increase because of packaging.

Services

The federal Magnuson-Moss Act:

A firm which makes special batteries that boat and motorcycle manufacturers buy and install directly in their new boats and cycles is selling:

Which of the following is NOT one of the text's business product classes?

_____ can help create brand recognition, but only _____ can create brand insistence.

While shopping in a local supermarket, Jolene Partin came upon an aisle display of cookies and had to have some-immediately. By the time she got to the checkout counter with the rest of her selections, all the cookies were gone. In this case, the cookies were:

Customers view regularly unsought products as

A "Product" should be thought of as potential customer satisfaction or benefits.

______________ means target customers will generally choose a particular brand over other brands-perhaps out of habit or past experience.

A producer of high quality stereo component equipment has developed a new line of very inexpensive, low quality "rack systems" to sell through discount stores. It probably should not use its current ______________ brand for the new line.

Convenience products are products

Accessory equipment:

Which of the following would NOT be favorable to successful branding?

The "battle of the brands" refers to competition between:

A marketing manager should make sure the firm's brand names do not become so familiar that they become common descriptive terms for certain kinds of products.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challe

Filters

_ can help create brand recognition, but only _ can create brand insistence.