Exam 8: Elements of Product Planning for Goods and Services

Spending money to improve protective packaging may be necessary, but it usually results in higher total distribution costs for a firm's product.

The text's business product classes are based on:

According to the text, consumer product classes:

The ____ ultimately determines a product's quality and value?

Consumer product classes

Specialty products are usually only purchased once-in-a-lifetime, so the customer must search extensively before buying.

Examples of packaging's role of protecting include its link to promotion and its role in conveying product information.

Which of the following is a condition favorable to successful branding?

Customers see _____ products as different and want to inspect them for quality and suitability.

According to the text, product quality means that:

Impulse products:

An individual product is a particular product within a product line.

Brand equity is the value of the brand's overall strength in the market.

You have several umbrellas in your closet at home, but when it's raining hard and you're stranded on Market Street in San Francisco you need a new umbrella fast. What type of consumer product is your new umbrella?

Business product classes are based on the way that buyers shop for and buy products, because there is much more shopping for business products compared to consumer products.

Installations:

VoiceSys, Inc. produces voice-mail switchboard systems used in large office buildings, hotels, and other facilities. VoiceSys is short of cash, but its products are so profitable and are selling so well that it has decided to buy more production equipment from one of the many suppliers that serve its industry. This example illustrates:

The Nutrition Labeling and Education Act of 1990 requires food manufacturers to:

Branding:

______________ means a brand is not recognized by final customers at all.