Exam 8: Elements of Product Planning for Goods and Services

Manufacturer brands are always advertised and distributed more widely than dealer brands.

An important difference between raw materials and other business products is the need for grading.

Which of the following is(are) TRUE?

Shopping products that a customer sees as basically the same and wants at the lowest price are heterogeneous shopping products.

Which of the following could be an example of a firm's product line?

____ are short-lived capital items.

Because packaged products are regularly seen in retail stores, a good package may give a firm more promotion effect than it could possibly afford with advertising.

The four groups of consumer products are: convenience products, shopping products, specialty products, and unsought products.

Which of the following is(are) TRUE?

Specialty products:

Installations are long-lasting capital items such as buildings and land rights, custom-made equipment, and standard equipment.

From a marketing perspective, product quality primarily depends on,

Raw materials are short-lived capital items.

One of the important differences between raw materials and other business products is that raw materials usually have to be graded.

When a company decides to use the same brand name for several products, it is a(n)

Business product classes

A product assortment is:

The text's consumer product classes are based on:

Which of the following is NOT a level of brand familiarity?

Consumers in the U.S. generate more trash per person than anywhere else on the planet and packaging is a major contributor to this dilemma.