Question 1

According to the text, "product":

Accepted Answer

A)  means a physical good. 
B)  includes all the elements of a marketing mix. 
C)  means the need-satisfying offering of a firm. 
D)  refers to goods but not services. 
E)  All of these choices are good answers. 
A)  means a physical good. 
B)  includes all the elements of a marketing mix. 
C)  means the need-satisfying offering of a firm. 
D)  refers to goods but not services. 
E)  All of these choices are good answers.

Question 2

Carlotta Issa is shopping for a new pair of jeans. She has had good experiences with Jordache jeans in the past and is looking for Jordache now. She probably will buy Jordache if she finds some that are at least as good-looking as competitive jeans. This is a good example of:

Accepted Answer

A)  brand rejection. 
B)  brand recognition. 
C)  brand remembrance. 
D)  brand preference. 
E)  brand insistence. 
A)  brand rejection. 
B)  brand recognition. 
C)  brand remembrance. 
D)  brand preference. 
E)  brand insistence.

Question 3

Until recently, Emil Flores wouldn't buy any coffee except "Blue Mountain"-a relatively expensive type that few stores sell. He used to have to drive about 10 miles out of his way to buy it at a small shop. Then he was at a friend's home and tried an inexpensive brand of coffee sold by the local supermarket chain. Now he won't buy anything except that brand. For him, the supermarket coffee is

Accepted Answer

A)  an emergency product. 
B)  a specialty product. 
C)  a staple product. 
D)  an unsought product. 
E)  a heterogeneous shopping product. 
A)  an emergency product. 
B)  a specialty product. 
C)  a staple product. 
D)  an unsought product. 
E)  a heterogeneous shopping product.

Question 4

A warranty must be available for inspection before a purchase is made.

Accepted Answer

A) True 
 B)False

Question 5

The primary purpose of branding is:

Accepted Answer

A)  to prevent competitors from stealing product ideas. 
B)  to identify a product. 
C)  to enhance package design. 
D)  to increase quality. 
E)  to boost customer satisfaction. 
A)  to prevent competitors from stealing product ideas. 
B)  to identify a product. 
C)  to enhance package design. 
D)  to increase quality. 
E)  to boost customer satisfaction.

According to the text, "product":

Carlotta Issa is shopping for a new pair of jeans. She has had good experiences with Jordache jeans in the past and is looking for Jordache now. She probably will buy Jordache if she finds some that are at least as good-looking as competitive jeans. This is a good example of:

A warranty must be available for inspection before a purchase is made.

The primary purpose of branding is:

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challe

Filters

Exam 8: Elements of Product Planning for Goods and Services

According to the text, "product":

Carlotta Issa is shopping for a new pair of jeans. She has had good experiences with Jordache jeans in the past and is looking for Jordache now. She probably will buy Jordache if she finds some that are at least as good-looking as competitive jeans. This is a good example of:

A warranty must be available for inspection before a purchase is made.

The primary purpose of branding is:

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challe

Filters