Exam 8: Elements of Product Planning for Goods and Services

Emil Flores won't buy any coffee except "Blue Mountain"-a relatively expensive type that few stores sell. He used to have to drive about 10 miles out of his way to buy it at a small shop-but now he has persuaded his local supermarket manager to handle this coffee. For him, this coffee is

A $50 consumer product which is purchased infrequently is:

Manufacturer brands are also called ___________.

Which of the following are meant for use in producing other products?

Use of family brands

Heterogeneous shopping products:

When a consumer has no idea what an RAV4 is, we say that this is an example of:

The market into which a company introduces components or parts that may be bought and configured into the final product and sold by the reseller is called the:

Which of the following would be MOST LIKELY to use individual brands rather than a family brand for its products?

______________ are products a consumer needs but isn't willing to spend much time and effort shopping for.

The national law which is primarily concerned with regulating product warranties is

Regarding the demand for business products,

When the economy is sluggish, final consumers have less money to buy their favorite computer gadgets, and this causes touch-screen manufacturers to sell less product to computer makers like Apple. This illustrates the concept of:

Regarding business supplies, which of the following is NOT true?

Specialty products are consumer products which:

Which of the following products in a supermarket is LEAST likely to be an impulse product?

______________ are capital items that cost less and are shorter-lived than installations.

Which of the following is NOT favorable to successful branding?

Coke's logo greeting a consumer when they open the refrigerator and see the can is an example of enhancing the product.

The big difference between the consumer products market and the business products market is