Question 1

Which of the following is not a business product classification?

Accepted Answer

A)  Installations 
B)  Accessories 
C)  Professional services 
D)  Specialty 
E)  Supplies 
A)  Installations 
B)  Accessories 
C)  Professional services 
D)  Specialty 
E)  Supplies

Question 2

Use this information for question that refer to the Sunny Day Foods (SDF) Case. For six months, Kim Wu has been working for Sunny Day Foods (SDF), a fast-growing manufacturer of organic foods. After graduating college, she worked for four years as a sales rep for a nationally known food company. But, she jumped at the chance when SDF contacted her about becoming marketing manager for its breakfast foods division, which sells dry cereals and a pancake mix.
Kim spent the first few months on the job trying to better understand SDF, its product line, and marketing strategy. She reviewed the company's past marketing research, commissioned new research, and talked to both consumers and retailers. Now, the CEO of the company wants her thoughts on what the company's marketing strategy should be for the next few years.
Her research indicates that among cereal customers, there are at least five segments of customers who use SDF products.
A. One segment, the loyalists, has a strong preference for one or two of the SDF cereals. These customers often go out of their way to visit a store with their favorite SDF cereal and buy only that product at the store.
B. Another segment, the regulars, buys SDF cereals without much thought. For them it is just part of their routine and, if you ask them why they pick the cereal, they'd say it's just a habit.
C. A third segment, the deal prone, sees SDF cereals as just another organic cereal. They view all organic cereals as pretty much the same and buy whichever brand seems to offer the best deal that week.
D. A fourth segment, the politicos, consists of former buyers of SDF cereals. A few years ago the company took a strong stand in a presidential race-and these customers resented it. Now, they boycott all SDF foods because of that incident.
E. A fifth segment, SDF who?, is made up of consumers who buy organic cereals but who don't have much awareness of particular organic brand names.
In reviewing how SDF currently brands its products, Kim sees that it is using several different approaches. The Sunny Day Foods brand is used on most products the company sells. But a few years ago the company brought out an instant organic oatmeal with the Hot 'n Healthy name. SDF also makes cereal sold by a health food chain; the package for that chain uses the store's own name, Nature's Foods, as the brand name for the cereal.
Which product class best describes how deal prone customers view SDF cereals?

Accepted Answer

A)  Staples 
B)  Homogeneous shopping product 
C)  Heterogeneous shopping product 
D)  Regularly unsought product 
A)  Staples 
B)  Homogeneous shopping product 
C)  Heterogeneous shopping product 
D)  Regularly unsought product

Question 3

Bonafide Electric produces electric motors that power refrigerators, air condition units, washing machines, and many other electric appliances produced by various manufacturers. Bonafide Electric is selling

Accepted Answer

A)  raw materials. 
B)  component parts. 
C)  MRO items. 
D)  accessory equipment. 
E)  installations. 
A)  raw materials. 
B)  component parts. 
C)  MRO items. 
D)  accessory equipment. 
E)  installations.

Question 4

_____ are bought often, routinely, and without much thought.

Accepted Answer

A)  New unsought products 
B)  Staples 
C)  Specialty products 
D)  Business products 
E)  Shopping products 
A)  New unsought products 
B)  Staples 
C)  Specialty products 
D)  Business products 
E)  Shopping products

Question 5

Products which have no brand other than the identification of their contents are called

Accepted Answer

A)  generic products. 
B)  local brands. 
C)  regional brands. 
D)  licensed products. 
E)  dealer brands. 
A)  generic products. 
B)  local brands. 
C)  regional brands. 
D)  licensed products. 
E)  dealer brands.

Question 6

A ______________ is a word, letter, or group of words or letters.

Accepted Answer

A)  UPC 
B)  FTC 
C)  trademark 
D)  SIC 
E)  brand name 
A)  UPC 
B)  FTC 
C)  trademark 
D)  SIC 
E)  brand name

Question 7

When comparing two similar products, the product with the most features is the higher quality product.

Accepted Answer

A) True 
 B)False

Question 8

A carefully designed package may:

Accepted Answer

A)  raise or lower total distribution cost. 
B)  provide more "promotion" effect than advertising. 
C)  enhance the product by making it easier or safer to use. 
D)  offer product information that helps consumers buy. 
E)  All of these alternatives are correct. 
A)  raise or lower total distribution cost. 
B)  provide more "promotion" effect than advertising. 
C)  enhance the product by making it easier or safer to use. 
D)  offer product information that helps consumers buy. 
E)  All of these alternatives are correct.

Question 9

Vision Co. manufactures and sells tea, coffee, desserts, shoes, and sporting goods. All of these products are its

Accepted Answer

A)  product line. 
B)  equity products. 
C)  complementary goods. 
D)  product assortment. 
E)  brand family. 
A)  product line. 
B)  equity products. 
C)  complementary goods. 
D)  product assortment. 
E)  brand family.

Question 10

Beth Sahadi usually buys Sassoon shampoo because she likes its smell. But this morning her local drugstore was out of Sassoon, so she decided to buy another highly advertised brand that was on sale because she really needed to wash her hair that night. For Beth, Sassoon has probably achieved brand:

Accepted Answer

A)  preference. 
B)  insistence. 
C)  nonrecognition. 
D)  rejection. 
E)  extinction. 
A)  preference. 
B)  insistence. 
C)  nonrecognition. 
D)  rejection. 
E)  extinction.

Question 11

A firm can lose all rights to a brand name if the name becomes a common descriptive term for that kind of product.

Accepted Answer

A) True 
 B)False

Question 12

Magnuson-Moss Act says that producers must provide a clearly written warranty if they choose to offer any warranty.

Accepted Answer

A) True 
 B)False

Question 13

Identify the correct sequence of the levels involved in building brand familiarity.

Accepted Answer

A)  Brand activation, brand rejection, brand recognition, brand preference, brand insistence. 
B)  Brand insistence, brand equity, brand evaluation, brand insistence, brand rejection. 
C)  Brand rejection, brand nonrecognition, brand recognition, brand preference, brand insistence. 
D)  Brand evaluation, brand preference, brand recognition, brand rejection, brand activation. 
E)  Brand rejection, brand nonrecognition, brand recognition, brand activation, brand equity. 
A)  Brand activation, brand rejection, brand recognition, brand preference, brand insistence. 
B)  Brand insistence, brand equity, brand evaluation, brand insistence, brand rejection. 
C)  Brand rejection, brand nonrecognition, brand recognition, brand preference, brand insistence. 
D)  Brand evaluation, brand preference, brand recognition, brand rejection, brand activation. 
E)  Brand rejection, brand nonrecognition, brand recognition, brand activation, brand equity.

Question 14

Which one of the following is NOT a consumer product class?

Accepted Answer

A)  Specialty 
B)  Unsought 
C)  Derived 
D)  Shopping 
E)  Impulse 
A)  Specialty 
B)  Unsought 
C)  Derived 
D)  Shopping 
E)  Impulse

Question 15

A consumer product that a customer really wants-and is willing to make a special shopping effort to find-is

Accepted Answer

A)  a staple product. 
B)  a convenience product. 
C)  a heterogeneous shopping product. 
D)  a specialty product. 
E)  an emergency product. 
A)  a staple product. 
B)  a convenience product. 
C)  a heterogeneous shopping product. 
D)  a specialty product. 
E)  an emergency product.

Question 16

Capital items which are more expensive and longer-lived than installations are called accessory equipment.

Accepted Answer

A) True 
 B)False

Question 17

Shopping products that a customer sees as basically the same and wants at the lowest price are homogeneous shopping products.

Accepted Answer

A) True 
 B)False

Question 18

Individual products:

Accepted Answer

A)  are part of product lines but not product assortments. 
B)  may require their own marketing mixes. 
C)  are usually distinguished by brand only. 
D)  are part of product assortments but not product lines. 
E)  none of these alternatives is correct. 
A)  are part of product lines but not product assortments. 
B)  may require their own marketing mixes. 
C)  are usually distinguished by brand only. 
D)  are part of product assortments but not product lines. 
E)  none of these alternatives is correct.

Question 19

The Nutrition Labeling and Education Act of 1990 calls for all of the following EXCEPT

Accepted Answer

A)  consumer goods be clearly labeled in easy-to-understand terms. 
B)  industry to try and reduce the number of package sizes. 
C)  food manufacturers to use a uniform format that allows consumers to compare the nutritional value of different products. 
D)  industry to make labels more useful. 
E)  none of these (i.e., all of these are part of the Federal Fair Packaging and Labeling Act). 
A)  consumer goods be clearly labeled in easy-to-understand terms. 
B)  industry to try and reduce the number of package sizes. 
C)  food manufacturers to use a uniform format that allows consumers to compare the nutritional value of different products. 
D)  industry to make labels more useful. 
E)  none of these (i.e., all of these are part of the Federal Fair Packaging and Labeling Act).

Question 20

Another term for a dealer brand is a(n):

Accepted Answer

A)  family brand. 
B)  individual brand. 
C)  franchise brand. 
D)  private label brand. 
E)  generic brand. 
A)  family brand. 
B)  individual brand. 
C)  franchise brand. 
D)  private label brand. 
E)  generic brand.

Which of the following is not a business product classification?

Bonafide Electric produces electric motors that power refrigerators, air condition units, washing machines, and many other electric appliances produced by various manufacturers. Bonafide Electric is selling

_____ are bought often, routinely, and without much thought.

Products which have no brand other than the identification of their contents are called

A ______________ is a word, letter, or group of words or letters.

When comparing two similar products, the product with the most features is the higher quality product.

A carefully designed package may:

Vision Co. manufactures and sells tea, coffee, desserts, shoes, and sporting goods. All of these products are its

Beth Sahadi usually buys Sassoon shampoo because she likes its smell. But this morning her local drugstore was out of Sassoon, so she decided to buy another highly advertised brand that was on sale because she really needed to wash her hair that night. For Beth, Sassoon has probably achieved brand:

A firm can lose all rights to a brand name if the name becomes a common descriptive term for that kind of product.

Magnuson-Moss Act says that producers must provide a clearly written warranty if they choose to offer any warranty.

Identify the correct sequence of the levels involved in building brand familiarity.

Which one of the following is NOT a consumer product class?

A consumer product that a customer really wants-and is willing to make a special shopping effort to find-is

Capital items which are more expensive and longer-lived than installations are called accessory equipment.

Shopping products that a customer sees as basically the same and wants at the lowest price are homogeneous shopping products.

Individual products:

The Nutrition Labeling and Education Act of 1990 calls for all of the following EXCEPT

Another term for a dealer brand is a(n):

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challe

Filters

Exam 8: Elements of Product Planning for Goods and Services

Which of the following is not a business product classification?

Bonafide Electric produces electric motors that power refrigerators, air condition units, washing machines, and many other electric appliances produced by various manufacturers. Bonafide Electric is selling

_____ are bought often, routinely, and without much thought.

Products which have no brand other than the identification of their contents are called

A ______________ is a word, letter, or group of words or letters.

When comparing two similar products, the product with the most features is the higher quality product.

A carefully designed package may:

Vision Co. manufactures and sells tea, coffee, desserts, shoes, and sporting goods. All of these products are its

Beth Sahadi usually buys Sassoon shampoo because she likes its smell. But this morning her local drugstore was out of Sassoon, so she decided to buy another highly advertised brand that was on sale because she really needed to wash her hair that night. For Beth, Sassoon has probably achieved brand:

A firm can lose all rights to a brand name if the name becomes a common descriptive term for that kind of product.

Magnuson-Moss Act says that producers must provide a clearly written warranty if they choose to offer any warranty.

Identify the correct sequence of the levels involved in building brand familiarity.

Which one of the following is NOT a consumer product class?

A consumer product that a customer really wants-and is willing to make a special shopping effort to find-is

Capital items which are more expensive and longer-lived than installations are called accessory equipment.

Shopping products that a customer sees as basically the same and wants at the lowest price are homogeneous shopping products.

Individual products:

The Nutrition Labeling and Education Act of 1990 calls for all of the following EXCEPT

Another term for a dealer brand is a(n):

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challe

Filters