Question 1

A recent study suggests that minorities in Canadian advertising are _________.

Accepted Answer

A)  very overrepresented 
B)  under-represented 
C)  reflecting the Canadian population 
D)  not represented at all 
A)  very overrepresented 
B)  under-represented 
C)  reflecting the Canadian population 
D)  not represented at all

Question 2

The belief that advertising equals _____ reflects traditional economic thinking that views advertising as a way to change consumers' tastes,lower their sensitivity to price,and build brand loyalty among buyers of the advertised brand.

Accepted Answer

A)  economies of scale 
B)  materialism 
C)  competitive advantage 
D)  market power 
A)  economies of scale 
B)  materialism 
C)  competitive advantage 
D)  market power

Question 3

Critics of advertising claim that it can have a(n)_____ effect on consumer values by encouraging ____,which is a preoccupation with material things rather than intellectual or spiritual concerns.

Accepted Answer

A)  positive; corporeality 
B)  adverse; materialism 
C)  negative; cocooning 
D)  detrimental; stereotyping 
A)  positive; corporeality 
B)  adverse; materialism 
C)  negative; cocooning 
D)  detrimental; stereotyping

Question 4

CRTC gender portrayal guidelines pertain to each of the following overall clauses EXCEPT:

Accepted Answer

A)  sexuality. 
B)  decision making. 
C)  ageism. 
D)  violence. 
A)  sexuality. 
B)  decision making. 
C)  ageism. 
D)  violence.

Question 5

What is the traditional defense for advertising's role in our economic system?

Accepted Answer

A)  Advertising leads to an increased standard of living. 
B)  Advertising stimulates new product development. 
C)  Advertising provides useful information for buying decisions. 
D)  Advertising increases competition and prevents monopolies. 
A)  Advertising leads to an increased standard of living. 
B)  Advertising stimulates new product development. 
C)  Advertising provides useful information for buying decisions. 
D)  Advertising increases competition and prevents monopolies.

Question 6

The federal Competition Act addresses ______.

Accepted Answer

A)  infomercials 
B)  advertising limits for TV commercials during the broadcast day 
C)  Internet 
D)  false or misleading advertising 
A)  infomercials 
B)  advertising limits for TV commercials during the broadcast day 
C)  Internet 
D)  false or misleading advertising

Question 7

In the 1950s and 1960s,many auto shops gave away promotional calendars to customers.The calendars typically showed some buxom beauty that was scantily clothed and posed in some atypical position in or on an automobile.Critics of advertising today would call such calendars:

Accepted Answer

A)  asocial 
B)  unfair 
C)  deceptive 
D)  offensive and in bad taste 
A)  asocial 
B)  unfair 
C)  deceptive 
D)  offensive and in bad taste

Question 8

The CRTC is involved in:

Accepted Answer

A)  false ads 
B)  misleading ads 
C)  advertising limits 
D)  alcohol and drugs 
A)  false ads 
B)  misleading ads 
C)  advertising limits 
D)  alcohol and drugs

Question 9

Critics of advertising argue that:

Accepted Answer

A)  monies spent on advertising is an expense that must be covered and is generally passed on to the consumer 
B)  consumers are only willing to purchase heavily advertised brands and thus will end up paying more for them 
C)  advertising makes markets more competitive, which in turns requires more advertising and more price competition 
D)  advertising makes consumers purchase products and services for irrational reasons 
A)  monies spent on advertising is an expense that must be covered and is generally passed on to the consumer 
B)  consumers are only willing to purchase heavily advertised brands and thus will end up paying more for them 
C)  advertising makes markets more competitive, which in turns requires more advertising and more price competition 
D)  advertising makes consumers purchase products and services for irrational reasons

Question 10

Young children may be especially vulnerable to advertising for all of the following reasons EXCEPT:

Accepted Answer

A)  they lack the experience and knowledge required to understand and evaluate persuasive messages 
B)  they cannot distinguish between reality and fantasy 
C)  they often have trouble differentiating between commercials and programs 
D)  their parents do not always perceive the selling intent of commercials 
A)  they lack the experience and knowledge required to understand and evaluate persuasive messages 
B)  they cannot distinguish between reality and fantasy 
C)  they often have trouble differentiating between commercials and programs 
D)  their parents do not always perceive the selling intent of commercials

Question 11

Defenders of advertising take issue with the argument that it should be limited to dealing with basic needs.One of their reasons is:

Accepted Answer

A)  In our society, most higher-level needs are already satisfied for most people. 
B)  It is natural to move from higher-order needs to basic ones. 
C)  Consumers are free to choose the degree to which they attempt to satisfy their desires. 
D)  Wise advertisers associate their products and services with lower-level needs like safety and food. 
A)  In our society, most higher-level needs are already satisfied for most people. 
B)  It is natural to move from higher-order needs to basic ones. 
C)  Consumers are free to choose the degree to which they attempt to satisfy their desires. 
D)  Wise advertisers associate their products and services with lower-level needs like safety and food.

Question 12

The mandate that allows the CRTC to preclude Canadian Super Bowl fans from seeing some of the U.S.ads broadcast during the big game is the issue of:

Accepted Answer

A)  advertising limits. 
B)  signal substitution. 
C)  cross-border exchange. 
D)  Canadian protectionism. 
A)  advertising limits. 
B)  signal substitution. 
C)  cross-border exchange. 
D)  Canadian protectionism.

Question 13

Which area is NOT regulated by the CRTC (Canadian Radio-Television and Telecommunications Commission)?

Accepted Answer

A)  Infomercials 
B)  Advertising limits 
C)  False or misleading ads 
D)  Signal substitution 
A)  Infomercials 
B)  Advertising limits 
C)  False or misleading ads 
D)  Signal substitution

A recent study suggests that minorities in Canadian advertising are _________.

The belief that advertising equals _____ reflects traditional economic thinking that views advertising as a way to change consumers' tastes,lower their sensitivity to price,and build brand loyalty among buyers of the advertised brand.

Critics of advertising claim that it can have a(n)_ effect on consumer values by encouraging ,which is a preoccupation with material things rather than intellectual or spiritual concerns.

CRTC gender portrayal guidelines pertain to each of the following overall clauses EXCEPT:

What is the traditional defense for advertising's role in our economic system?

The federal Competition Act addresses ______.

In the 1950s and 1960s,many auto shops gave away promotional calendars to customers.The calendars typically showed some buxom beauty that was scantily clothed and posed in some atypical position in or on an automobile.Critics of advertising today would call such calendars:

The CRTC is involved in:

Critics of advertising argue that:

Young children may be especially vulnerable to advertising for all of the following reasons EXCEPT:

Defenders of advertising take issue with the argument that it should be limited to dealing with basic needs.One of their reasons is:

The mandate that allows the CRTC to preclude Canadian Super Bowl fans from seeing some of the U.S.ads broadcast during the big game is the issue of:

Which area is NOT regulated by the CRTC (Canadian Radio-Television and Telecommunications Commission)?

Integrated Marketing Communications

Organizing for IMC: Role of Agencies

Consumer Behaviour and Target Audience Decisions

Communication Response Models

Objectives for the IMC Plan

Brand Positioning Strategy Decisions

Creative Strategy Decisions

Creative Tactics Decisions

Measuring the Effectiveness of the Promotional Message

Media Planning and Budgeting for IMC

Broadcast Media

Print Media

Out-Of-Home and Support Media

Sales Promotion

Public Relations

Direct Marketing

Internet Media

Filters

Exam 18: Regulatory, Ethical, Social, and Economic Issues for Imc

A recent study suggests that minorities in Canadian advertising are _________.

The belief that advertising equals _____ reflects traditional economic thinking that views advertising as a way to change consumers' tastes,lower their sensitivity to price,and build brand loyalty among buyers of the advertised brand.

Critics of advertising claim that it can have a(n)_____ effect on consumer values by encouraging ____,which is a preoccupation with material things rather than intellectual or spiritual concerns.

CRTC gender portrayal guidelines pertain to each of the following overall clauses EXCEPT:

What is the traditional defense for advertising's role in our economic system?

The federal Competition Act addresses ______.

In the 1950s and 1960s,many auto shops gave away promotional calendars to customers.The calendars typically showed some buxom beauty that was scantily clothed and posed in some atypical position in or on an automobile.Critics of advertising today would call such calendars:

The CRTC is involved in:

Critics of advertising argue that:

Young children may be especially vulnerable to advertising for all of the following reasons EXCEPT:

Defenders of advertising take issue with the argument that it should be limited to dealing with basic needs.One of their reasons is:

The mandate that allows the CRTC to preclude Canadian Super Bowl fans from seeing some of the U.S.ads broadcast during the big game is the issue of:

Which area is NOT regulated by the CRTC (Canadian Radio-Television and Telecommunications Commission)?

Integrated Marketing Communications

Organizing for IMC: Role of Agencies

Consumer Behaviour and Target Audience Decisions

Communication Response Models

Objectives for the IMC Plan

Brand Positioning Strategy Decisions

Creative Strategy Decisions

Creative Tactics Decisions

Measuring the Effectiveness of the Promotional Message

Media Planning and Budgeting for IMC

Broadcast Media

Print Media

Out-Of-Home and Support Media

Sales Promotion

Public Relations

Direct Marketing

Internet Media

Filters

Critics of advertising claim that it can have a(n)_ effect on consumer values by encouraging ,which is a preoccupation with material things rather than intellectual or spiritual concerns.