Exam 13: Out-Of-Home and Support Media

Place-based media options include all of the following EXCEPT:

In many ____,the advertiser has no say over when and how often the product will be shown.

Those vehicles used to reinforce communications messages that may have been received from other forms of advertising are called:

Philips Electronics is considering a media mix that will allow for high exposure for its new flat screen television.A major concern of the company is that it maintains a favourable image in the market.Because of the nature of the medium,which of the following might lead to image problems if employed by Philips for its new television?

Which of the following is NOT an advantage of movie theatre advertising?

Promoting a product by having it used in a movie is known as:

Which of the following is NOT a disadvantage associated with transit advertising?

The Out-of-Home Marketing Association of Canada (OMAC)investigated time spent inside and outside the home,out-of-home exposure,commuting habits,and shopping behaviour in two studies called:

Which of the following is NOT an example of an out-of-home medium?

Most placed-based media typically offer the opportunity for promotional planners to achieve:

_____ posters are those that have a light behind them so that they are more clearly illuminated.

Which of the following is an example of an advantage associated with product placement?

Which of the following is NOT an advantage associated with place-based media ads?

Which support media should be employed if the product/service is an expensive hotel that is attempting to appeal to an international audience?

Which of the following is NOT an example of place-based media?

One study found that total recall for ______ ads reached 74%,compared to 32% for TV ads.

_____ delivers advertising messages that we experience while moving about our town or city and accomplishing our day-to-day activities.