Exam 8: Enterprise Applications: Business Communications

Supply chain management involves the management of ___________ flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.

What guides users through marketing campaigns performing such tasks as campaign definition,planning,scheduling,segmentation,and success analysis?

What are several different types of software that sit between and provide connectivity for two or more software applications?

Eintegration is the use of the Internet to provide customers with the ability to gain personalized information by querying corporate databases and their information sources.

Which of the following operational CRM technologies does the marketing department typically use?

What is McDonald's performing when it asks its customers if they would like to super-size their meals?

Enterprise application integration (EAI)connects the plans,methods,and tools aimed at integrating separate enterprise systems.

Cross-selling is increasing the value of the sale.

Why is CRM one of the most valuable assets a company can acquire?

Supply chain ________ management enables an organization to react more quickly to resolve supply chain issues.

What takes information entered into a given system and sends it automatically to all downstream systems and processes?

What guides users through marketing campaigns by performing such tasks as campaign definition,planning,scheduling,segmentation,and success analysis?

Which of the following will help an organization maintain consistent business operations?

Call scripting falls under the category of the sales department's CRM tools.

Accounting and finance ERP components manage accounting data and financial processes within the enterprise with functions such as general ledger,accounts payable,accounts receivable,budgeting,and asset management.

What takes information entered into a given system and sends it automatically to all upstream systems and processes?

Supply chain event management (SCEM)increases real-time information sharing among supply chain partners focusing on reducing response time to unexpected events.

Which of the following is not one of the three phases in the evolution of CRM?

Core ERP components are the traditional components included in most ERP systems and primarily focus on internal operations.

A _________ system is a current or existing system that will become the base for upgrading or integrating with a new system.