Exam 8: Enterprise Applications: Business Communications

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Production and materials management ERP components handle production planning and execution tasks such as demand forecasting,production scheduling,job cost accounting,and quality control.

(True/False)
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Contact center,web-based self-service,and __________ scripting are the three primary operational CRM technologies used in the customer service department.

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What is it called when distorted product-demand information ripples from one partner to the next throughout the supply chain?

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Which of the following is not a current CRM trend?

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Web-based self-service systems allow customers to use the web to find answers to their questions or solutions to their problems.

(True/False)
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What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?

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The evolution of CRM is reporting,analyzing,and predicting.

(True/False)
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Supply chain visibility is the ability to view all areas up and down the supply chain.

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What accesses organizational databases that track similar issues or questions and automatically generate the details to the CSR who can then relay them to the customer?

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As the business world increasingly shifts from product focus to customer focus,why are most organizations treating existing customers better than in the past?

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_________ technologies help organizations identify their customers across applications.

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Which of the following is an extended ERP component?

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___________ relationship management focuses on keeping suppliers satisfied by evaluating and categorizing suppliers for different projects,which optimizes supplier selection.

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What is an organization performing when it asks questions such as "which customers are at risk of leaving"?

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Human resource components track ___________ information including payroll,benefits,compensation,performance assessment,and assumes compliance with the legal requirements of multiple jurisdictions and tax authorities.

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In the basic supply chain,return refers to supporting customers and product returns.

(True/False)
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_________ management systems target sales opportunities by finding new customers or companies for future sales.

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RFM stands for Regency,Frequency,and Monetary.

(True/False)
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What discovers optimal sales channels by selecting the right partners and identifying mutual customers?

(Multiple Choice)
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What is increasing the value of the sale?

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