Exam 8: Enterprise Applications: Business Communications

Which of the below represents the bullwhip effect?

___________ CRM supports traditional transactional processing for day-to-day front-office operations or systems that deal directly with the customers.

Accounting,finance,logistics,and production are the primary users of ___________ systems.

List generator,________ management,and cross-selling/up-selling are the three primary operational CRM technologies used in the marketing department.

Business intelligence,customer relationship management,supply chain management,and __________ are the four most common extended ERP components.

Cross-selling is selling _________ products or services to a customer.

The customers' customer is upstream in the supply chain.

What is a part of operational CRM that automates service requests,complaints,product returns,and information requests?

__________________ is the use of the Internet to provide customers with the ability to gain personalized information by querying corporate databases and their information sources.

___________ CRM supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers.

Who are the primary users of SCM systems?

Most organizations manage their relationships with customers by setting ___________ limits.

What is selling additional products or services to an existing customer?

What is application integration?

What provides enterprisewide support and data access for a firm's operations and business processes?

Data integration is the integration of a company's existing management information systems.

What automates order processes from initial customer inquiry to final product delivery?

Which of the following is not one of the three most common core ERP components focusing on internal operations?

What is the integration of data from multiple sources,which provides a unified view of all data?

The Internet can completely replace the phone and face-to-face communications with customers.