Exam 12: Place and Development of Channel Systems

Consumers usually want to shop for milk,meat,vegetables,and fruits at one convenient location.Grocery stores that offer all of these products help to alleviate this ___________.

Licensing,in international marketing,

Which of the following statements about exporting is NOT TRUE?

Assorting activities involve putting together a variety of products to give a target market what it wants.

________ means selling a product through only one wholesaler or retailer in a particular geographic area.

ESPN cable television offers numerous sports programs.What type of discrepancy does this create for sports fans who want to watch only a few of the programs?

Oceanside Tools,Inc.of Newport,Rhode Island has agreed to work with a Thai company to produce and sell chemicals in Thailand.The U.S.firm will provide technical and marketing know-how,while its Thai partner will provide knowledge of Thai markets and political connections.The partners will share the costs and profits 50/50.This type of international involvement is called ________.

Discrepancies of assortment occur because individual producers tend to specialize in producing a large assortment of products while individual consumers prefer to buy a small assortment of products.

Some firms are forced to use direct distribution when they can't find intermediaries willing to carry innovative,new products.

Accumulating involves collecting products from many small producers-often as a way to get lower transportation rates.

Firms that use direct distribution can usually adjust their marketing mixes faster than firms that use indirect distribution.

Intensive distribution at the retail level would probably be most appropriate for:

Which of the following is NOT one of the "regrouping activities?"

Horizontal marketing systems are channel systems in which the whole channel focuses on the same target market at the end of the channel.

In administered channel systems,vertical cooperation is achieved by acquiring firms at different levels of activity.

Which of the following is a function that an intermediary is likely to provide for customers?

If a producer agrees to enter into a management contracting arrangement with a zinc mining operation in Chile,

Exporters usually work with specialists who can handle international problems such as customs,taxes,exchange rates,and shipping.

"Selective distribution" means selling through:

A channel system in which the various members agree by contract to cooperate with each other is called a(n)________ system.