Exam 12: Place and Development of Channel Systems

A wine producer wants a supermarket manager to display its wines in a desirable end-of-aisle location,but the supermarket manager refuses to give that valuable real estate to this producer.This is an example of __________ conflict.

A new channel is more likely to prompt conflict if it focuses on segments not already served by current channels.

In international markets,a firm can sell its management and marketing know-how while letting locals own the production and distribution facilities by using

The 80/20 rule-that 80 percent of a company's sales often come from just 20 percent of its customers-is a good reason for marketers to use ________.

Throughout the world,Sony sells its televisions through retailers.Which of the following is probably a reason for using this indirect distribution strategy?

Discrepancies of quantity and assortment occur because individual producers find it economical to produce and sell small quantities of a large assortment of products while individual consumers prefer to buy large quantities of a small assortment of products.

Bulk-breaking

Vertical agreements to limit sales by customer or territory are always illegal,while horizontal agreements may be legal sometimes.

Exporting is sometimes just a way for a firm to get rid of surplus products.

When Fresh Produce Wholesaler Inc.buys fruits and vegetables from a variety of different farmers,and then takes large bushels and breaks them into smaller package sizes,Fresh Produce is addressing ________.

Which of the following favors low-cost retailers?

Legal concerns about channel of distribution arrangements are most likely to arise when:

When an online intermediary like Hulu scans all of the episodes of NCIS and then offers them to its customers one episode at a time,this is an example of:

Administered and contractual channel systems are vertical marketing systems which depend on informal agreements-or contracts between channel members-to cooperate.

______________ means selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the product.

Dividing large quantities into smaller quantities as products get closer to the final market is called ________.

A good reason for developing or joining a vertical marketing system

Which of the following is true of direct distribution?

Exporting is often the first step into international marketing.

"Ideal market exposure" should make a product widely enough available to satisfy target customers' needs,but not exceed them.