Question 1

Which of the following is not a benefit that an intermediary is likely to provide for producer-suppliers?

Accepted Answer

A)  reduce credit risk 
B)  reduce the need to store inventory 
C)  reduce the need for marketing research 
D)  reduce the need for working capital 
E)  All of these are likely benefits provided to suppliers. 
A)  reduce credit risk 
B)  reduce the need to store inventory 
C)  reduce the need for marketing research 
D)  reduce the need for working capital 
E)  All of these are likely benefits provided to suppliers.

Question 2

________ decisions are often long-run effects and are harder to change.

Accepted Answer

A)  Product 
B)  Promotion 
C)  People 
D)  Production 
E)  Price 
A)  Product 
B)  Promotion 
C)  People 
D)  Production 
E)  Price

Question 3

A manufacturer prefers to produce and ship in large quantities to take advantage of economies of scale.Final consumers often want to purchase in small quantities.This difference between the producer and consumer is a:

Accepted Answer

A)  Discrepancy of assortment. 
B)  Discrepancy of quantity. 
C)  Regrouping activity. 
D)  Discrepancy adjustment. 
E)  Marketing discrepancy. 
A)  Discrepancy of assortment. 
B)  Discrepancy of quantity. 
C)  Regrouping activity. 
D)  Discrepancy adjustment. 
E)  Marketing discrepancy.

Question 4

Retail stores that sell "seconds" and "irregular" products at discount prices are flourishing all over the country.These stores are needed because of what regrouping activity?

Accepted Answer

A)  Accumulating 
B)  Bulk-breaking 
C)  Sorting 
D)  Wholesaling 
E)  Assorting 
A)  Accumulating 
B)  Bulk-breaking 
C)  Sorting 
D)  Wholesaling 
E)  Assorting

Question 5

Reverse channels may provide a way to retrieve unwanted products from intermediaries,business customers,or final consumers.

Accepted Answer

A) True 
 B)False

Question 6

Digital products cost more to distribute than physical products.

Accepted Answer

A) True 
 B)False

Question 7

Many firms prefer to distribute directly to the final customer or consumer because they

Accepted Answer

A)  want to control the whole marketing job. 
B)  believe they can serve target customers at a lower cost. 
C)  think they can do the work more effectively than intermediaries. 
D)  can use the Internet to make direct distribution easier. 
E)  all of these are reasons why firms prefer direct distribution. 
A)  want to control the whole marketing job. 
B)  believe they can serve target customers at a lower cost. 
C)  think they can do the work more effectively than intermediaries. 
D)  can use the Internet to make direct distribution easier. 
E)  all of these are reasons why firms prefer direct distribution.

Question 8

The most important reason to use indirect channels is if intermediaries can help serve customers better and at lower cost.

Accepted Answer

A) True 
 B)False

Which of the following is not a benefit that an intermediary is likely to provide for producer-suppliers?

________ decisions are often long-run effects and are harder to change.

A manufacturer prefers to produce and ship in large quantities to take advantage of economies of scale.Final consumers often want to purchase in small quantities.This difference between the producer and consumer is a:

Retail stores that sell "seconds" and "irregular" products at discount prices are flourishing all over the country.These stores are needed because of what regrouping activity?

Reverse channels may provide a way to retrieve unwanted products from intermediaries,business customers,or final consumers.

Digital products cost more to distribute than physical products.

Many firms prefer to distribute directly to the final customer or consumer because they

The most important reason to use indirect channels is if intermediaries can help serve customers better and at lower cost.

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 12: Place and Development of Channel Systems

Which of the following is not a benefit that an intermediary is likely to provide for producer-suppliers?

________ decisions are often long-run effects and are harder to change.

A manufacturer prefers to produce and ship in large quantities to take advantage of economies of scale.Final consumers often want to purchase in small quantities.This difference between the producer and consumer is a:

Retail stores that sell "seconds" and "irregular" products at discount prices are flourishing all over the country.These stores are needed because of what regrouping activity?

Reverse channels may provide a way to retrieve unwanted products from intermediaries,business customers,or final consumers.

Digital products cost more to distribute than physical products.

Many firms prefer to distribute directly to the final customer or consumer because they

The most important reason to use indirect channels is if intermediaries can help serve customers better and at lower cost.

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters