Exam 12: Place and Development of Channel Systems

Roscoe Hardware carries stock on the complete line of Ever-Green Push Lawn Mowers.Its competitor down the street sells the same mowers at a special price by special order but does not carry any inventory.This situation creates ________.

A type of vertical integration system that develops by acquiring firms at different levels of channel activity is called:

Channel specialists use the regrouping activities of sorting and assorting to resolve ________.

Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300?

In Europe,auto manufacturers are required by law to allow owners of their brands to give the cars back to the manufacturers at the end of their useful life.The manufacturers must then recycle and reuse at least 85 percent of any vehicle made after 2004.This is an example of a(n)________.

Which of the following best illustrates "discrepancies of quantity"?

Reverse channels may be used to retrieve products from:

Multichannel distribution:

Selective distribution is growing in popularity because it provides 100 percent coverage of the market.

Which of the following statements about direct-to-customer channels is False?

_____ distribution is commonly used for convenience products and business supplies.

General Motors (GM),a U.S.automotive manufacturer,has an arrangement with Isuzu Motors of Japan in which the Isuzu Ascender is produced at the same GM manufacturing plant as the Chevrolet TrailBlazer and GMC Envoy.All three vehicles use the same basic platform and engine.This is an example of licensing.

Reverse channels are used when multichannel distribution fails.

"Discrepancies of quantity" occur because

Yukon Sportswear,a manufacturer of textile products,bought out the wholesaler that had been handling its distribution in Canada.This is an example of:

Place decisions are easier to change in the short-run than Product,Price,and Promotion decisions.

Compared to intensive distribution,selective distribution gives a producer a greater opportunity for profit but usually makes it more difficult for intermediaries to make a profit.

"Discrepancies of assortment" means:

AsianArt4U.com brings together the art produced by many different Asian painters and sculptors-and offers them for sale on its website.This is an example of

When a warehouse is rearranged to speed up order processing,"regrouping activities" are being performed.