Exam 2: The External and Internal Environments

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When Connie read the survey of regional businesses,she was investigating _____.

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As environmental uncertainties increase,managers must develop techniques and methods for collecting,sorting through,and interpreting information about the environment.Discuss four of these methods,explaining when and why each would be used.

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_____ strategies are used by an organization acting on its own to change some aspect of its current environment.

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A customer who purchases raw materials or wholesale products before selling them to other parties is known as a(n)_____.

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Explain two general types of proactive responses that managers and organizations can take to change the environment.

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Based on the information in Scenario C,which of the following is likely to be the dominant attribute of Smash Marketing?

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