Exam 2: The External and Internal Environments

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Which of the following is true about using forecasts?

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The goal of _____ is having the right product in the right quantity at the right place at the right cost.

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_____ occurs when a firm invests in different types of businesses or products or when it expands geographically to reduce its dependence on a single market or technology.

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Environmental uncertainty refers to the lack of information needed to understand or predict the future.

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What is the purpose of benchmarking?

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What are demographics?

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A more diverse workforce presents managers with challenges as well as opportunities.

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Conditions that may prevent new firms from entering an industry are referred to as _____.

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Which of the following was designed to help managers analyze the competitive environment and adapt to or even influence the nature of competition?

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The spreadsheet that Lupe uses gives her a chance to examine different projections, which is a form of _____.

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Raw materials are an example of inputs.

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Environmental _____ refers to the degree of discontinuous change that occurs within the industry.

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Which of the following was introduced as the result of an evolving societal trend?

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Venus was a low-cost airline that operated in the 1980s. Industry analysts state that although Venus was able to provide all the services the customers wanted, it was thrown out of business because of aggressive pricing from larger airline firms. Which of the following aspects of the competitive environment does this scenario illustrate?

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_____ are fixed costs buyers face if they change suppliers.

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Organizations are at an advantage if they depend on a single powerful supplier because such dependency ensures consistency.

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Titan and Spencer-Fields are the two leading online booksellers. Recently, Titan engaged in an online price war with Spencer-Fields in order to gain greater market share. This is an example of _____ on the part of Titan.

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NBIC (National Bicycle Industrial Company) of Japan specializes in mass customization in order to cater to the changing demands of its customers. Customers can choose the frame and other parts of the bicycle and it is made according to their order. This is one example of how NBIC uses _____.

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A failure to develop a strategy that incorporates _____ may doom a firm to obsolescence.

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List the elements of a firm's macroenvironment and illustrate how each affects the firm.

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