Question 1

A study which uses data that has already been collected for some other purpose is using

Accepted Answer

A) primary data. 
B) a poor data collection method. 
C) secondary data. 
D) preliminary data. 
E) exploratory data. 
A) primary data. 
B) a poor data collection method. 
C) secondary data. 
D) preliminary data. 
E) exploratory data.

Question 2

Which approach(es)to ethical reasoning focus on the consequences of behavior?

Accepted Answer

A) The rights approach only 
B) Both the rights approach and the utility approach 
C) Both the utility approach and the justice approach 
D) The utility approach only 
E) The justice approach only 
A) The rights approach only 
B) Both the rights approach and the utility approach 
C) Both the utility approach and the justice approach 
D) The utility approach only 
E) The justice approach only

Question 3

Which of the following statements is FALSE?

Accepted Answer

A) The data analysis stage includes coding the observations. 
B) Specifying the sampling frame is one part of the research process. 
C) The stages in the research process are highly interrelated in that a decision with respect to one stage affects decisions made at the other stages as well. 
D) Total error,rather than sampling error,is the key error associated with a project. 
E) The most important step in the marketing research process is to determine research design. 
A) The data analysis stage includes coding the observations. 
B) Specifying the sampling frame is one part of the research process. 
C) The stages in the research process are highly interrelated in that a decision with respect to one stage affects decisions made at the other stages as well. 
D) Total error,rather than sampling error,is the key error associated with a project. 
E) The most important step in the marketing research process is to determine research design.

Question 4

The sequence of steps followed when designing a research project is known as the

Accepted Answer

A) project strategy. 
B) research mix. 
C) program strategy. 
D) research process. 
E) program strategy 
A) project strategy. 
B) research mix. 
C) program strategy. 
D) research process. 
E) program strategy

Question 5

____________________ is data that has already been collected for some other purpose.

Accepted Answer

The answer of ____________________ is data that has already been...

Question 6

Data collected specifically for a study is called

Accepted Answer

A) secondary data. 
B) exploratory data. 
C) primary data. 
D) casual data. 
E) descriptive data. 
A) secondary data. 
B) exploratory data. 
C) primary data. 
D) casual data. 
E) descriptive data.

Question 7

Researchers should always look first at existing sources of data before launching a research project.

Accepted Answer

A) True 
 B)False

Question 8

A(n)____________________ is a subset of the population.

Accepted Answer

The answer of A(n)____________________ is a subset of the population....

Question 9

As laid out in its marketing plan,Dominos Corporation annually collects information from all of its restaurants to determine the customers' satisfaction with Domino's delivery service.These studies demonstrate what type of marketing research strategy?

Accepted Answer

A) Logistics research strategy 
B) Program strategy 
C) Distribution research strategy 
D) Project strategy 
E) Satisfaction research strategy 
A) Logistics research strategy 
B) Program strategy 
C) Distribution research strategy 
D) Project strategy 
E) Satisfaction research strategy

Question 10

The ____________________ is a method of ethical reasoning that focuses on society as the unit of analysis and stresses the consequences of an act on all those directly or indirectly affected by it.

Accepted Answer

The answer of The ____________________ is a method of ethical...

Question 11

____________________ is data that is collected specifically for the study at hand.

Accepted Answer

The answer of ____________________ is data that is collected specifically...

Question 12

When the list of all individuals who took the Graduate Management Admissions Test (GMAT)during the past year is used for selecting a simple random sample of students who took the GMAT,it is known as the

Accepted Answer

A) precision level. 
B) standard deviation. 
C) sampling frame. 
D) sampling error. 
E) population parameter. 
A) precision level. 
B) standard deviation. 
C) sampling frame. 
D) sampling error. 
E) population parameter.

Question 13

The marketing manager of Flat Tire Brewing Inc.of Colorado states that he is very concerned with the continuing decline in sales of the company's major product,a dark lager beer.The manager has asked for assistance in finding the reasons for the sales decline.Since not much is know about the reasons for the sales decline,the most appropriate way to begin would be with

Accepted Answer

A) exploratory research 
B) descriptive research 
C) causal research 
D) an experiment 
E) Any of the above could be used. 
A) exploratory research 
B) descriptive research 
C) causal research 
D) an experiment 
E) Any of the above could be used.

Question 14

Which of the following is not a part of the data analysis and interpretation stage of the research process?

Accepted Answer

A) Designing the data-collection forms 
B) Assignment of numerals to the observations 
C) Application of a test of statistical significance 
D) Classifications and cross-classifications that result from counting the observations 
E) Editing the data-collection forms 
A) Designing the data-collection forms 
B) Assignment of numerals to the observations 
C) Application of a test of statistical significance 
D) Classifications and cross-classifications that result from counting the observations 
E) Editing the data-collection forms

Question 15

The sample design stage of the research process includes specifying

Accepted Answer

A) the population from which the sample elements will be drawn. 
B) the sampling frame. 
C) the type of sample. 
D) the sample size. 
E) All of the above. 
A) the population from which the sample elements will be drawn. 
B) the sampling frame. 
C) the type of sample. 
D) the sample size. 
E) All of the above.

Question 16

Which of the following is TRUE?

Accepted Answer

A) A research project can provide the most relevant information for managers when it is based on an imprecise decision problem. 
B) A research project should have many objectives;one is too narrow. 
C) Specifying the objectives of the research project to be undertaken is part of the research design process. 
D) A research project may have one objective or several objectives. 
E) Well designed research projects are broad-based fact finding missions. 
A) A research project can provide the most relevant information for managers when it is based on an imprecise decision problem. 
B) A research project should have many objectives;one is too narrow. 
C) Specifying the objectives of the research project to be undertaken is part of the research design process. 
D) A research project may have one objective or several objectives. 
E) Well designed research projects are broad-based fact finding missions.

Question 17

Which of the following is TRUE?

Accepted Answer

A) The choice of a data-collection method for a specific issue reflects the firm's program strategy. 
B) A company's philosophy of how marketing research fits into its marketing plan determines its project strategy for marketing research. 
C) The design of the individual studies themselves defines the firm's program strategy to research. 
D) Project strategy should be dealt with before program strategy. 
E) A program strategy specifies the types of studies to be conducted and for what purposes. 
A) The choice of a data-collection method for a specific issue reflects the firm's program strategy. 
B) A company's philosophy of how marketing research fits into its marketing plan determines its project strategy for marketing research. 
C) The design of the individual studies themselves defines the firm's program strategy to research. 
D) Project strategy should be dealt with before program strategy. 
E) A program strategy specifies the types of studies to be conducted and for what purposes.

Question 18

The process of checking completed data-collection forms for completeness,consistency,and adherence to instructions is known as

Accepted Answer

A) tabulation. 
B) scanning. 
C) coding. 
D) editing. 
E) skip-tracing. 
A) tabulation. 
B) scanning. 
C) coding. 
D) editing. 
E) skip-tracing.

Question 19

The strategy that specifies the purposes and types of research studies generally conducted by a company is known as the

Accepted Answer

A) program strategy. 
B) research mix. 
C) analysis strategy. 
D) project strategy 
E) research design strategy. 
A) program strategy. 
B) research mix. 
C) analysis strategy. 
D) project strategy 
E) research design strategy.

Question 20

The management of Dirty Dan's Diaper Service is concerned about their choice of advertising media in the Madison,WI area.They aren't sure if advertising placed in the local newspaper is reaching their target market.A research project is launched with the objective of determining the relationship between newspaper readership and use of cotton diapers.What type of research design is most appropriate for this project?

Accepted Answer

A) Descriptive design 
B) Exploratory design 
C) Relational design 
D) Causal design 
E) Advertising design 
A) Descriptive design 
B) Exploratory design 
C) Relational design 
D) Causal design 
E) Advertising design

A study which uses data that has already been collected for some other purpose is using

Which approach(es)to ethical reasoning focus on the consequences of behavior?

Which of the following statements is FALSE?

The sequence of steps followed when designing a research project is known as the

____________________ is data that has already been collected for some other purpose.

Data collected specifically for a study is called

Researchers should always look first at existing sources of data before launching a research project.

A(n)____________________ is a subset of the population.

As laid out in its marketing plan,Dominos Corporation annually collects information from all of its restaurants to determine the customers' satisfaction with Domino's delivery service.These studies demonstrate what type of marketing research strategy?

The ____________________ is a method of ethical reasoning that focuses on society as the unit of analysis and stresses the consequences of an act on all those directly or indirectly affected by it.

____________________ is data that is collected specifically for the study at hand.

When the list of all individuals who took the Graduate Management Admissions Test (GMAT)during the past year is used for selecting a simple random sample of students who took the GMAT,it is known as the

Which of the following is not a part of the data analysis and interpretation stage of the research process?

The sample design stage of the research process includes specifying

Which of the following is TRUE?

Which of the following is TRUE?

The process of checking completed data-collection forms for completeness,consistency,and adherence to instructions is known as

The strategy that specifies the purposes and types of research studies generally conducted by a company is known as the

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

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Exam 3: Gathering Marketing Intelligence: The Project Approach

A study which uses data that has already been collected for some other purpose is using

Which approach(es)to ethical reasoning focus on the consequences of behavior?

Which of the following statements is FALSE?

The sequence of steps followed when designing a research project is known as the

____________________ is data that has already been collected for some other purpose.

Data collected specifically for a study is called

Researchers should always look first at existing sources of data before launching a research project.

A(n)____________________ is a subset of the population.

As laid out in its marketing plan,Dominos Corporation annually collects information from all of its restaurants to determine the customers' satisfaction with Domino's delivery service.These studies demonstrate what type of marketing research strategy?

The ____________________ is a method of ethical reasoning that focuses on society as the unit of analysis and stresses the consequences of an act on all those directly or indirectly affected by it.

____________________ is data that is collected specifically for the study at hand.

When the list of all individuals who took the Graduate Management Admissions Test (GMAT)during the past year is used for selecting a simple random sample of students who took the GMAT,it is known as the

Which of the following is not a part of the data analysis and interpretation stage of the research process?

The sample design stage of the research process includes specifying

Which of the following is TRUE?

Which of the following is TRUE?

The process of checking completed data-collection forms for completeness,consistency,and adherence to instructions is known as

The strategy that specifies the purposes and types of research studies generally conducted by a company is known as the

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

Filters