Question 1

According to the MBTI Creativity Index,creative people tend to be more judging than other individuals.

Accepted Answer

A) True 
 B)False

Question 2

The America-First Corporation deliberately staffs its creative teams with a blend of highly creative and highly practical people.The firm is employing the creative abrasion technique.

Accepted Answer

A) True 
 B)False

Question 3

One important principle firms should follow is to ask customers what product improvements they want rather than asking them for outcomes.

Accepted Answer

A) True 
 B)False

Question 4

_____ is defined in product innovation as the power to do work.

Accepted Answer

A) Benefit 
B) Form 
C) Technology 
D) Potential 
A) Benefit 
B) Form 
C) Technology 
D) Potential

Question 5

In most industries,one of the three dimensions of innovation often needs no attention because of general knowledge within the industry.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following can be cited as an example for crowdsourcing?

Accepted Answer

A) When Sony first released Playstation 3,it was sold at $599 in the US market,but it has been gradually reduced to below $200. 
B) Months before Microsoft rolled out the latest version of its productivity suite,Office 2010,9 million people downloaded its beta version to test the software and provide feedback. 
C) Dell Computers removed most of the channel partners from its supply chain to deal directly with customers. 
D) Black & Decker introduced the Snakelight as an innovative solution to the problem of trying to hold a flashlight while working. 
A) When Sony first released Playstation 3,it was sold at $599 in the US market,but it has been gradually reduced to below $200. 
B) Months before Microsoft rolled out the latest version of its productivity suite,Office 2010,9 million people downloaded its beta version to test the software and provide feedback. 
C) Dell Computers removed most of the channel partners from its supply chain to deal directly with customers. 
D) Black & Decker introduced the Snakelight as an innovative solution to the problem of trying to hold a flashlight while working.

Question 7

Discuss the advantages and risks of open innovation.

Accepted Answer

The advantages of open innovation are:
*

Question 8

Under an open innovation policy,firms start with the understanding that much,if not most,of the knowledge they could use resides outside the firm.

Accepted Answer

A) True 
 B)False

Question 9

One of the complicated issues a firm must manage in an open innovation policy is:

Accepted Answer

A) filtering the ideas. 
B) intellectual property protection. 
C) top management support. 
D) developing a work culture suitable for open innovation policy. 
A) filtering the ideas. 
B) intellectual property protection. 
C) top management support. 
D) developing a work culture suitable for open innovation policy.

Question 10

The majority of potential product concepts generated by consumers / users are for new-to-the-world products.

Accepted Answer

A) True 
 B)False

Question 11

A new product only really comes into being when:

Accepted Answer

A) a concept is generated. 
B) the technology to create the product is acquired. 
C) a prototype passes scrutiny by potential users. 
D) it is successful in the market. 
A) a concept is generated. 
B) the technology to create the product is acquired. 
C) a prototype passes scrutiny by potential users. 
D) it is successful in the market.

Question 12

Identify the correct statement with regard to end users as a source of ready-made new product concepts.

Accepted Answer

A) Most concepts are for product improvements. 
B) They are more likely to come up with ideas that are easily developed into real products. 
C) In the chemical additives for plastics industry,most of the new product ideas come from end users. 
D) Their role is the same across industries. 
A) Most concepts are for product improvements. 
B) They are more likely to come up with ideas that are easily developed into real products. 
C) In the chemical additives for plastics industry,most of the new product ideas come from end users. 
D) Their role is the same across industries.

Question 13

Briefly describe the three inputs required in the creation process.

Accepted Answer

The three inputs required by the creatio

Question 14

The practice of deliberately pairing a "blue sky" creative person with a "practical" type is called:

Accepted Answer

A) competitive venturing. 
B) creative abrasion. 
C) dysfunctional creativity. 
D) itemized response. 
A) competitive venturing. 
B) creative abrasion. 
C) dysfunctional creativity. 
D) itemized response.

Question 15

With reference to the three inputs required by the creation process,_____ is the source by which the form is attained.

Accepted Answer

A) design 
B) potential 
C) technology 
D) benefit 
A) design 
B) potential 
C) technology 
D) benefit

Question 16

Creativity can be measured.

Accepted Answer

A) True 
 B)False

Question 17

The innovation process always starts with technology and either of the other two dimensions,form and benefit,come second.

Accepted Answer

A) True 
 B)False

Question 18

Most of the ideas offered by consumers would be best characterized as:

Accepted Answer

A) product improvements. 
B) line extensions. 
C) new-to-the-world products. 
D) prototypes. 
A) product improvements. 
B) line extensions. 
C) new-to-the-world products. 
D) prototypes.

Question 19

Ted is the general manager of the New Way Hotel.Whenever an employee comes up to Ted with a new idea,he listens patiently,cites all of the advantages of the new idea and then addresses the negatives,but only in a positive mode.Identify the technique being used by Ted to encourage creativity.

Accepted Answer

A) Accentuating the positive 
B) Itemized response 
C) Creative abrasion 
D) Social cohesion 
A) Accentuating the positive 
B) Itemized response 
C) Creative abrasion 
D) Social cohesion

Question 20

Discuss the toolkits for user innovation method.

Accepted Answer

Some manufacturing firms are turning to

According to the MBTI Creativity Index,creative people tend to be more judging than other individuals.

The America-First Corporation deliberately staffs its creative teams with a blend of highly creative and highly practical people.The firm is employing the creative abrasion technique.

One important principle firms should follow is to ask customers what product improvements they want rather than asking them for outcomes.

_____ is defined in product innovation as the power to do work.

In most industries,one of the three dimensions of innovation often needs no attention because of general knowledge within the industry.

Which of the following can be cited as an example for crowdsourcing?

Discuss the advantages and risks of open innovation.

Under an open innovation policy,firms start with the understanding that much,if not most,of the knowledge they could use resides outside the firm.

One of the complicated issues a firm must manage in an open innovation policy is:

The majority of potential product concepts generated by consumers / users are for new-to-the-world products.

A new product only really comes into being when:

Identify the correct statement with regard to end users as a source of ready-made new product concepts.

Briefly describe the three inputs required in the creation process.

The practice of deliberately pairing a "blue sky" creative person with a "practical" type is called:

With reference to the three inputs required by the creation process,_____ is the source by which the form is attained.

Creativity can be measured.

The innovation process always starts with technology and either of the other two dimensions,form and benefit,come second.

Most of the ideas offered by consumers would be best characterized as:

Ted is the general manager of the New Way Hotel.Whenever an employee comes up to Ted with a new idea,he listens patiently,cites all of the advantages of the new idea and then addresses the negatives,but only in a positive mode.Identify the technique being used by Ted to encourage creativity.

Discuss the toolkits for user innovation method.

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

Finding and Solving Customers Problems

Analytical Attribute Approaches: Introduction and Perceptual Mapping

Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

The Concept Evaluation System

Concept Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters

Exam 4: Creativity and the Product Concept

According to the MBTI Creativity Index,creative people tend to be more judging than other individuals.

The America-First Corporation deliberately staffs its creative teams with a blend of highly creative and highly practical people.The firm is employing the creative abrasion technique.

One important principle firms should follow is to ask customers what product improvements they want rather than asking them for outcomes.

_____ is defined in product innovation as the power to do work.

In most industries,one of the three dimensions of innovation often needs no attention because of general knowledge within the industry.

Which of the following can be cited as an example for crowdsourcing?

Discuss the advantages and risks of open innovation.

Under an open innovation policy,firms start with the understanding that much,if not most,of the knowledge they could use resides outside the firm.

One of the complicated issues a firm must manage in an open innovation policy is:

The majority of potential product concepts generated by consumers / users are for new-to-the-world products.

A new product only really comes into being when:

Identify the correct statement with regard to end users as a source of ready-made new product concepts.

Briefly describe the three inputs required in the creation process.

The practice of deliberately pairing a "blue sky" creative person with a "practical" type is called:

With reference to the three inputs required by the creation process,_____ is the source by which the form is attained.

Creativity can be measured.

The innovation process always starts with technology and either of the other two dimensions,form and benefit,come second.

Most of the ideas offered by consumers would be best characterized as:

Ted is the general manager of the New Way Hotel.Whenever an employee comes up to Ted with a new idea,he listens patiently,cites all of the advantages of the new idea and then addresses the negatives,but only in a positive mode.Identify the technique being used by Ted to encourage creativity.

Discuss the toolkits for user innovation method.

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

Finding and Solving Customers Problems

Analytical Attribute Approaches: Introduction and Perceptual Mapping

Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

The Concept Evaluation System

Concept Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters