Question 1

Identify the best sequence to follow during the development of a new product.

Accepted Answer

A) Technology;form;benefit 
B) Form;technology;benefit 
C) Benefit;technology;form 
D) Technology;benefit;form 
A) Technology;form;benefit 
B) Form;technology;benefit 
C) Benefit;technology;form 
D) Technology;benefit;form

Question 2

By definition,new product teams are ___,which means a greater variety of perspectives but also potential difficulties in reaching a solution acceptable to all.

Accepted Answer

A) cross-functional 
B) motivated by group rewards 
C) highly bureaucratic 
D) iconoclastic 
A) cross-functional 
B) motivated by group rewards 
C) highly bureaucratic 
D) iconoclastic

Question 3

A verbal and / or prototype expression that tells what is going to be changed and how the customer stands to gain or lose is best described as a:

Accepted Answer

A) product innovation charter. 
B) product statement. 
C) concept. 
D) prototype. 
A) product innovation charter. 
B) product statement. 
C) concept. 
D) prototype.

Question 4

All of the following are common barriers to a firm's creativity EXCEPT:

Accepted Answer

A) strong functional area allegiance. 
B) heavy stress on continuous improvement. 
C) strong group friendships / cohesion. 
D) management tolerance of "mistakes." 
A) strong functional area allegiance. 
B) heavy stress on continuous improvement. 
C) strong group friendships / cohesion. 
D) management tolerance of "mistakes."

Question 5

Prior to proceeding with the development of a concept,a group of technical people and intended customers will review a _____ statement to assess its potential.

Accepted Answer

A) product input 
B) product potential 
C) product concept 
D) product process 
A) product input 
B) product potential 
C) product concept 
D) product process

Question 6

The closed innovation model allows for inputs to come from internal sources as well as external ones.

Accepted Answer

A) True 
 B)False

Question 7

In an innovation process,which of the following inputs required by the creation process is often put first?

Accepted Answer

A) Form 
B) Technology 
C) Benefit 
D) Potential 
A) Form 
B) Technology 
C) Benefit 
D) Potential

Question 8

Creative persons:

Accepted Answer

A) can benefit from training. 
B) tend to be more judging than other individuals. 
C) are eccentriC. 
D) tend to be less intuitive than other individuals. 
A) can benefit from training. 
B) tend to be more judging than other individuals. 
C) are eccentriC. 
D) tend to be less intuitive than other individuals.

Question 9

A new product:

Accepted Answer

A) when launched is still in a tentative form. 
B) if successful can be termed a concept. 
C) comes into being once its prototype is ready. 
D) comes into being when its potential benefits are identifieD. 
A) when launched is still in a tentative form. 
B) if successful can be termed a concept. 
C) comes into being once its prototype is ready. 
D) comes into being when its potential benefits are identifieD.

Question 10

Discus the barriers to firm creativity.

Accepted Answer

Various barriers to firm creativity are:

Question 11

Any two of the three product inputs-form,benefit,technology-are sufficient to produce a concept.

Accepted Answer

A) True 
 B)False

Question 12

The practice of citing the advantages of a proposed idea before addressing the shortcomings in a "positive manner" is called:

Accepted Answer

A) itemized response. 
B) velvet-gloving. 
C) accentuating the positive. 
D) soft-soaping. 
A) itemized response. 
B) velvet-gloving. 
C) accentuating the positive. 
D) soft-soaping.

Question 13

A product protocol primarily describes:

Accepted Answer

A) form. 
B) benefits. 
C) technology. 
D) potential. 
A) form. 
B) benefits. 
C) technology. 
D) potential.

Question 14

The America-First Corporation is preparing to staff its new product development department.In order to identify and choose more creative persons,the firm should probably screen applicants using the:

Accepted Answer

A) Myers-Briggs Type Indicator. 
B) DISC assessment. 
C) Keirsey Temperament Sorter. 
D) Minnesota Multiphasic Personality Inventory. 
A) Myers-Briggs Type Indicator. 
B) DISC assessment. 
C) Keirsey Temperament Sorter. 
D) Minnesota Multiphasic Personality Inventory.

Question 15

Concept generation must be a(n)_____ process.

Accepted Answer

A) passive 
B) reactive 
C) active 
D) defensive 
A) passive 
B) reactive 
C) active 
D) defensive

Identify the best sequence to follow during the development of a new product.

By definition,new product teams are ___,which means a greater variety of perspectives but also potential difficulties in reaching a solution acceptable to all.

A verbal and / or prototype expression that tells what is going to be changed and how the customer stands to gain or lose is best described as a:

All of the following are common barriers to a firm's creativity EXCEPT:

Prior to proceeding with the development of a concept,a group of technical people and intended customers will review a _____ statement to assess its potential.

The closed innovation model allows for inputs to come from internal sources as well as external ones.

In an innovation process,which of the following inputs required by the creation process is often put first?

Creative persons:

A new product:

Discus the barriers to firm creativity.

Any two of the three product inputs-form,benefit,technology-are sufficient to produce a concept.

The practice of citing the advantages of a proposed idea before addressing the shortcomings in a "positive manner" is called:

A product protocol primarily describes:

The America-First Corporation is preparing to staff its new product development department.In order to identify and choose more creative persons,the firm should probably screen applicants using the:

Concept generation must be a(n)_____ process.

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

Finding and Solving Customers Problems

Analytical Attribute Approaches: Introduction and Perceptual Mapping

Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

The Concept Evaluation System

Concept Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters

Exam 4: Creativity and the Product Concept

Identify the best sequence to follow during the development of a new product.

By definition,new product teams are ___,which means a greater variety of perspectives but also potential difficulties in reaching a solution acceptable to all.

A verbal and / or prototype expression that tells what is going to be changed and how the customer stands to gain or lose is best described as a:

All of the following are common barriers to a firm's creativity EXCEPT:

Prior to proceeding with the development of a concept,a group of technical people and intended customers will review a _____ statement to assess its potential.

The closed innovation model allows for inputs to come from internal sources as well as external ones.

In an innovation process,which of the following inputs required by the creation process is often put first?

Creative persons:

A new product:

Discus the barriers to firm creativity.

Any two of the three product inputs-form,benefit,technology-are sufficient to produce a concept.

The practice of citing the advantages of a proposed idea before addressing the shortcomings in a "positive manner" is called:

A product protocol primarily describes:

The America-First Corporation is preparing to staff its new product development department.In order to identify and choose more creative persons,the firm should probably screen applicants using the:

Concept generation must be a(n)_____ process.

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

Finding and Solving Customers Problems

Analytical Attribute Approaches: Introduction and Perceptual Mapping

Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

The Concept Evaluation System

Concept Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters