Exam 12: Follow-Up Maintain and Strengthen the Relationship

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Obviously in a bad mood,Robert comes to you seeking your advice.He just lost a large account and does not know why.He asks you for your insights given your status in the company as a very successful salesperson.What would you tell him?

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D

Which of the following is NOT a recommended approach for a salesperson to take if one of her customer's cancels an order and places it with the competition?

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A

Which of the following are good principles all professional sales people should follow?

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E

Which of the following activities is NOT an activity a CRM system will do for you?

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Which of the following measures is NOT used to determine how well a salesperson has penetrated an account?

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You manage to convert a prospect into a customer.Knowing that it is easier to keep a customer versus attaining a new one,what should a salesperson do to ensure you retain a customer over the long term?

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Relationship selling is the creation of customer loyalty and retention.

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Organizations engaged in multiple mail-outs,phone calls and follow ups using many sales people often deploy what kind of technology to coordinate these activities?

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What should a salesperson who is a true professional do?

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Brad is trying to determine how often he should call on a new account in order to provide proper service.Which of the following is NOT relevant in helping Brad determine the frequency of calls he should make to this new account?

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According to the eight steps for increasing sales to customers,what should a professional salesperson do?

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Describe how social media can be used as part of customer-service and follow-up.

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Which of the following tools can be used for customer follow-up and service?

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According to the text,one of "The Seven Deadly Sins of Business Selling" is a lack of pushiness.

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Which of the following is NOT an appropriate reason to follow up with a client?

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Which of the following sentences best captures the notion of relationship marketing

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What is the key role of a salesperson when handling a customer complaint?

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Which of the following should a salesperson do to show appreciation to a regular customer?

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The textbook provides eight activities salespeople may do to maximize sales in an account with a retailer.Which of the following is NOT one of those activities?

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You know you have reached the most productive number of calls when additional calls lead to additional sales.

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