Exam 6: Product Development

A form of open innovation is ______,in which companies ask for opinions from a large and relatively undefined group of people outside the company.

A _______ is the specific combination of goods,services,or ideas that a firm offers to its target market to enrich the lives of consumers by providing designs,features,and functions that people need and want.

During which stage of the product life cycle does a company have to promote the differences between its brand and that of the competition,and attempt to portray its competitive advantage?

A good or a service will likely fail to be profitable if which of the following adopters does not purchase the product?

In a _____ _____,marketing professionals ask consumers for their reactions to verbal descriptions and rough visual models of a potential product.

The final stage in the consumer adoption process is _______,whereby the consumer actually buys and uses the product.

Which of the following would be considered an internal source of idea generation?

Products that take longer for consumers to see the benefits of or that do not have a good infrastructure in place to support them are called _____ _____ products.

Among other things,the first stage in the new-product strategy development process helps to determine if the idea can be turned into a product that will prove to be profitable.

In what stage of the new-product development process would organizations use social media to evaluate potential new products?

In marketing terms,the care you receive when you visit your family doctor is an example of

A product that is marketed as "new and improved" is most likely a _______ product.

A _____ _____ entails identifying at what price the product will likely be sold,estimating costs,and estimating demand for the product.

_______ new-product development uses cross-functional teams made up of representatives from various departments to develop goods and services.

During which stage of the product life cycle do customer service and repairs begin to take on significance as a way to differentiate a firm's products?

The Ford Motor Company produces the Fiesta,Focus,Fusion,and Escape.As a group,these cars represent a

Which of the following is a key question that should be asked in the idea screening stage?

Services are intangible products that cannot be touched,weighed,or measured.

While the idea generation stage of the new-product development process generates a great number of potential ideas,in reality,very few of these ideas ever become marketed products.

It is during the idea generation stage of the new-product development process that the company often ends up rejecting most new goods and services for one reason or another.