Question 1

In which stage of the new-product development process do most ideas for new products and services end up getting rejected for one reason or another?

Accepted Answer

A) idea screening 
B) business analysis 
C) test marketing 
D) product development 
E) idea generation 
A) idea screening 
B) business analysis 
C) test marketing 
D) product development 
E) idea generation

Question 2

During the test-marketing stage,the firm tests not only the product itself but also the marketing strategy related to it.

Accepted Answer

A) True 
 B)False

Question 3

Franco is considered to be tech savvy by his friends.He is unafraid to take risks when it comes to trying new products and is always the first in his group to get the latest gizmo.What type of product adopter is Franco?

Accepted Answer

A) early adopter 
B) late majority 
C) laggard 
D) early majority 
E) innovator 
A) early adopter 
B) late majority 
C) laggard 
D) early majority 
E) innovator

Question 4

In what stage of the new-product development process would a company make a prototype of the product?

Accepted Answer

A) product launch 
B) idea generation 
C) product development 
D) test marketing 
E) idea screening 
A) product launch 
B) idea generation 
C) product development 
D) test marketing 
E) idea screening

Question 5

Test marketing occurs when a new product is introduced in its final form to a geographically limited market to see how well the product sells and to get reactions from potential users.

Accepted Answer

A) True 
 B)False

Question 6

During which stage of the new-product development process would a firm test the marketing strategy related to the new product?

Accepted Answer

A) product development 
B) idea screening 
C) test marketing 
D) product launch 
E) business analysis 
A) product development 
B) idea screening 
C) test marketing 
D) product launch 
E) business analysis

Question 7

The stage of the product life cycle in which marketing costs rise due to competition as each firm tries to find ways to gain market share is the maturity stage.

Accepted Answer

A) True 
 B)False

Question 8

Because they disrupt the market by providing innovative benefits that offer so much value to customers,________ products often render existing products obsolete.

Accepted Answer

The answer of Because they disrupt the market by providing...

Question 9

Every stage of the NPD process must be followed for the process to work correctly.

Accepted Answer

A) True 
 B)False

Question 10

Diffusion gives marketers a way to figure out who will likely buy their product over a period of time,plan an appropriate marketing mix,and forecast potential sales.

Accepted Answer

A) True 
 B)False

Question 11

Compare the following to determine which is not a way that companies can reduce the risk of new product failures.

Accepted Answer

A) carefully listen to the customer for new product ideas 
B) skip steps in the development process to market a product sooner 
C) understand current market trends to anticipate demand 
D) anticipate changes in the marketplace 
E) be willing to fail on occasion 
A) carefully listen to the customer for new product ideas 
B) skip steps in the development process to market a product sooner 
C) understand current market trends to anticipate demand 
D) anticipate changes in the marketplace 
E) be willing to fail on occasion

Question 12

Why are most consumers characterized as early or late majority adopters?

Accepted Answer

Approximately 68 percent of consumers ar

Question 13

Wilbur does not like change.He thinks the cell phone he currently owns is just fine even though it doesn't have all the features of new phones on the market.Wilbur hopes that he doesn't lose this phone because the company doesn't make this style anymore and he doesn't want to get anything different.What type of adopter is Wilbur?

Accepted Answer

A) early majority 
B) laggard 
C) early adopter 
D) late majority 
E) innovator 
A) early majority 
B) laggard 
C) early adopter 
D) late majority 
E) innovator

Question 14

What stage of the product life cycle is characterized by a full line of products,an intensive effort to maintain distribution,and a product price equal or below that of competitors?

Accepted Answer

A) introduction 
B) maturity 
C) decline 
D) growth 
A) introduction 
B) maturity 
C) decline 
D) growth

Question 15

When Fisher-Price comes up with an idea for a new toy,it needs to ensure that the children who play with the toy will not choke on any of its parts and that the toy in general will not be a hazard to the children who will be using it.In what stage of the new-product development process will these safety checks occur?

Accepted Answer

A) test marketing 
B) product development 
C) product launch 
D) idea generation 
E) idea screening 
A) test marketing 
B) product development 
C) product launch 
D) idea generation 
E) idea screening

Question 16

In what stage of the new-product development process would a company use a SWOT analysis and environmental scanning to determine where new products may be able to help strengthen the firm's marketing position?

Accepted Answer

A) test marketing 
B) business analysis 
C) idea screening 
D) new-product strategy development 
E) idea generation 
A) test marketing 
B) business analysis 
C) idea screening 
D) new-product strategy development 
E) idea generation

Question 17

The final stage of the new-product development process is the _____ _____.

Accepted Answer

The answer of The final stage of the new-product development...

Question 18

Estimating the cost of a product,identifying the price at which a product will be sold,and estimating the demand for a product all take place in which stage of the new-product development process?

Accepted Answer

A) business analysis 
B) test marketing 
C) new-product strategy development 
D) product launch 
E) product development 
A) business analysis 
B) test marketing 
C) new-product strategy development 
D) product launch 
E) product development

Question 19

A product that has new packaging,different features and updated designs and functions is a

Accepted Answer

A) new-to-the-market product. 
B) revamped product. 
C) remanufactured product. 
D) new-category entry. 
E) product-line extension. 
A) new-to-the-market product. 
B) revamped product. 
C) remanufactured product. 
D) new-category entry. 
E) product-line extension.

Question 20

There are ______ stages in the new-product development process.

Accepted Answer

The answer of There are ______ stages in the new-product...

In which stage of the new-product development process do most ideas for new products and services end up getting rejected for one reason or another?

During the test-marketing stage,the firm tests not only the product itself but also the marketing strategy related to it.

Franco is considered to be tech savvy by his friends.He is unafraid to take risks when it comes to trying new products and is always the first in his group to get the latest gizmo.What type of product adopter is Franco?

In what stage of the new-product development process would a company make a prototype of the product?

Test marketing occurs when a new product is introduced in its final form to a geographically limited market to see how well the product sells and to get reactions from potential users.

During which stage of the new-product development process would a firm test the marketing strategy related to the new product?

The stage of the product life cycle in which marketing costs rise due to competition as each firm tries to find ways to gain market share is the maturity stage.

Because they disrupt the market by providing innovative benefits that offer so much value to customers,________ products often render existing products obsolete.

Every stage of the NPD process must be followed for the process to work correctly.

Diffusion gives marketers a way to figure out who will likely buy their product over a period of time,plan an appropriate marketing mix,and forecast potential sales.

Compare the following to determine which is not a way that companies can reduce the risk of new product failures.

Why are most consumers characterized as early or late majority adopters?

What stage of the product life cycle is characterized by a full line of products,an intensive effort to maintain distribution,and a product price equal or below that of competitors?

In what stage of the new-product development process would a company use a SWOT analysis and environmental scanning to determine where new products may be able to help strengthen the firm's marketing position?

The final stage of the new-product development process is the _ _.

Estimating the cost of a product,identifying the price at which a product will be sold,and estimating the demand for a product all take place in which stage of the new-product development process?

A product that has new packaging,different features and updated designs and functions is a

There are ______ stages in the new-product development process.

Why Marketing Matters to You

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Segmentation, Targeting, and Positioning

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters

Exam 6: Product Development

In which stage of the new-product development process do most ideas for new products and services end up getting rejected for one reason or another?

During the test-marketing stage,the firm tests not only the product itself but also the marketing strategy related to it.

Franco is considered to be tech savvy by his friends.He is unafraid to take risks when it comes to trying new products and is always the first in his group to get the latest gizmo.What type of product adopter is Franco?

In what stage of the new-product development process would a company make a prototype of the product?

Test marketing occurs when a new product is introduced in its final form to a geographically limited market to see how well the product sells and to get reactions from potential users.

During which stage of the new-product development process would a firm test the marketing strategy related to the new product?

The stage of the product life cycle in which marketing costs rise due to competition as each firm tries to find ways to gain market share is the maturity stage.

Because they disrupt the market by providing innovative benefits that offer so much value to customers,________ products often render existing products obsolete.

Every stage of the NPD process must be followed for the process to work correctly.

Diffusion gives marketers a way to figure out who will likely buy their product over a period of time,plan an appropriate marketing mix,and forecast potential sales.

Compare the following to determine which is not a way that companies can reduce the risk of new product failures.

Why are most consumers characterized as early or late majority adopters?

What stage of the product life cycle is characterized by a full line of products,an intensive effort to maintain distribution,and a product price equal or below that of competitors?

In what stage of the new-product development process would a company use a SWOT analysis and environmental scanning to determine where new products may be able to help strengthen the firm's marketing position?

The final stage of the new-product development process is the _____ _____.

Estimating the cost of a product,identifying the price at which a product will be sold,and estimating the demand for a product all take place in which stage of the new-product development process?

A product that has new packaging,different features and updated designs and functions is a

There are ______ stages in the new-product development process.

Why Marketing Matters to You

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Segmentation, Targeting, and Positioning

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters

The final stage of the new-product development process is the _ _.