Exam 6: Product Development

People who are similar to one another usually have many of the same needs,likes,and dislikes,and this similarity helps products to be adopted more readily.This refers to which characteristic regarding product adoption?

Business analysis refers to the stage of the new-product development process

According to your text,three factors are responsible for the rapid rise in new product development.They are faster and more economical transportation,the advent of electronic communication,and

The procedure in which marketing professionals ask consumers for their reactions to verbal descriptions and rough visual models of a potential product is called

The new-product characteristic that refers to how well a new product fits into a potential customer's needs,values,product knowledge,and past behaviors is _______.

A company's time to market is the speed with which it _____ a product.

_______ products make up the smallest percentage of new products but carry the most potential (and risk)for the company introducing them.

Which stage of the product life cycle usually lasts the longest?

The most common ethical issue in new-product development involves the Federal Trade Commission's definition of the term improved.

Which of the following is not a stage in the product life cycle?

The process by which new products are likely to be adopted,the rate at which they will be adopted,and the process through which the products will spread into markets is referred to as

At what stage of the product life cycle is price usually the highest?

The new-product development path that utilizes a progressive sequence in which functional areas consecutively complete their development tasks is referred to as a chronological new-product development path.

Concept tests ensure that the product will not be a hazard to users or their families,that it can be produced in the company's or supplier's manufacturing facilities,and that it can be manufactured at a cost low enough to generate profits.

When Allstate Insurance advertises You're in Good Hands with Allstate,it is marketing

A product labeled "new and improved" would fall within the category of a

A mock-up of a good with the materials the firm expects to use in the final product is called a

Revamped products make up the smallest percentage of new products but carry the most risk for the company introducing them.

Which of the following factors most likely drives the decision to use a concurrent approach in the development of high-tech products?

The extent to which a country is connect to other cultures is referred to as