Question 1

Read the following statements and select the one that is not an advantage of a product-line extension.

Accepted Answer

A) Manufacturing of goods may be more efficient. 
B) Customers may feel loyalty to the product line. 
C) The new product can be advertised alongside existing products. 
D) The new product is certain to be accepted by the market. 
E) The company and brand may be easily recognized. 
A) Manufacturing of goods may be more efficient. 
B) Customers may feel loyalty to the product line. 
C) The new product can be advertised alongside existing products. 
D) The new product is certain to be accepted by the market. 
E) The company and brand may be easily recognized.

Question 2

If a product idea is deemed to have the potential of being profitable in the business analysis stage,then it moves on to the

Accepted Answer

A) idea screening stage. 
B) concept testing stage. 
C) test marketing stage. 
D) product launch stage. 
E) product development stagE. 
A) idea screening stage. 
B) concept testing stage. 
C) test marketing stage. 
D) product launch stage. 
E) product development stagE.

Question 3

Firms that generate new-product ideas by gathering both external and internal ideas are using

Accepted Answer

A) pivoting. 
B) diffusion. 
C) positioning. 
D) disruptive technology. 
E) open innovation. 
A) pivoting. 
B) diffusion. 
C) positioning. 
D) disruptive technology. 
E) open innovation.

Question 4

If a company is using coupons or buy-one-get-one-free promotions to reduce the existing inventory of a product,that product is most likely in what stage of the product life cycle?

Accepted Answer

A) introduction 
B) growth 
C) maturity 
D) decline 
A) introduction 
B) growth 
C) maturity 
D) decline

Question 5

There are four classifications of products: new-to-the-market products,new-category entries,product line extensions,and _______ products.

Accepted Answer

The answer of There are four classifications of products: new-to-the-market...

Question 6

Less-expensive forms of test marketing include simulated test markets and online test marketing.

Accepted Answer

A) True 
 B)False

Question 7

Inventions that have never been seen before and create a new market are considered

Accepted Answer

A) new-to-the-market products. 
B) new-category entries. 
C) revamped products. 
D) repositioned products. 
E) product-line extensions. 
A) new-to-the-market products. 
B) new-category entries. 
C) revamped products. 
D) repositioned products. 
E) product-line extensions.

Question 8

General Motors offers Chevrolet,GMC,Buick,and Cadillac as product categories.The extent to which a company offers different product categories refers to its

Accepted Answer

A) product depth. 
B) product width. 
C) product-mix consistency. 
D) product line. 
A) product depth. 
B) product width. 
C) product-mix consistency. 
D) product line.

Question 9

The two paths that a firm can take when developing a new product are sequential or _______.

Accepted Answer

The answer of The two paths that a firm can...

Question 10

A group of related products marketed by the same firm is its

Accepted Answer

A) product line. 
B) product mix. 
C) marketing mix. 
D) marketing line. 
E) product category. 
A) product line. 
B) product mix. 
C) marketing mix. 
D) marketing line. 
E) product category.

Question 11

The superior position a product enjoys over competing products if consumers believe it has more value than other products in its class is referred to as _____ _____.

Accepted Answer

competitiv

Question 12

Idea generation is the stage in the new-product development process in which

Accepted Answer

A) a collection of product concepts is generated for determining potentially viable new products. 
B) it is determined if the idea fits into the company's marketing strategy and should be developed. 
C) ideas are test-marketed with consumers to determine if they should be developed further. 
D) prototypes are developed to test new product ideas. 
E) the company determines the direction it will take in developing new products. 
A) a collection of product concepts is generated for determining potentially viable new products. 
B) it is determined if the idea fits into the company's marketing strategy and should be developed. 
C) ideas are test-marketed with consumers to determine if they should be developed further. 
D) prototypes are developed to test new product ideas. 
E) the company determines the direction it will take in developing new products.

Question 13

Which type of product has a product life cycle curve that is a steep up-and-down curve because consumers rapidly adopt and then abandon the product?

Accepted Answer

A) high-learning products 
B) slow-learning products 
C) low-learning products 
D) fashion products 
E) fad products 
A) high-learning products 
B) slow-learning products 
C) low-learning products 
D) fashion products 
E) fad products

Read the following statements and select the one that is not an advantage of a product-line extension.

If a product idea is deemed to have the potential of being profitable in the business analysis stage,then it moves on to the

Firms that generate new-product ideas by gathering both external and internal ideas are using

If a company is using coupons or buy-one-get-one-free promotions to reduce the existing inventory of a product,that product is most likely in what stage of the product life cycle?

There are four classifications of products: new-to-the-market products,new-category entries,product line extensions,and _______ products.

Less-expensive forms of test marketing include simulated test markets and online test marketing.

Inventions that have never been seen before and create a new market are considered

General Motors offers Chevrolet,GMC,Buick,and Cadillac as product categories.The extent to which a company offers different product categories refers to its

The two paths that a firm can take when developing a new product are sequential or _______.

A group of related products marketed by the same firm is its

The superior position a product enjoys over competing products if consumers believe it has more value than other products in its class is referred to as _ _.

Idea generation is the stage in the new-product development process in which

Which type of product has a product life cycle curve that is a steep up-and-down curve because consumers rapidly adopt and then abandon the product?

Why Marketing Matters to You

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Segmentation, Targeting, and Positioning

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters

Exam 6: Product Development

Read the following statements and select the one that is not an advantage of a product-line extension.

If a product idea is deemed to have the potential of being profitable in the business analysis stage,then it moves on to the

Firms that generate new-product ideas by gathering both external and internal ideas are using

If a company is using coupons or buy-one-get-one-free promotions to reduce the existing inventory of a product,that product is most likely in what stage of the product life cycle?

There are four classifications of products: new-to-the-market products,new-category entries,product line extensions,and _______ products.

Less-expensive forms of test marketing include simulated test markets and online test marketing.

Inventions that have never been seen before and create a new market are considered

General Motors offers Chevrolet,GMC,Buick,and Cadillac as product categories.The extent to which a company offers different product categories refers to its

The two paths that a firm can take when developing a new product are sequential or _______.

A group of related products marketed by the same firm is its

The superior position a product enjoys over competing products if consumers believe it has more value than other products in its class is referred to as _____ _____.

Idea generation is the stage in the new-product development process in which

Which type of product has a product life cycle curve that is a steep up-and-down curve because consumers rapidly adopt and then abandon the product?

Why Marketing Matters to You

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Segmentation, Targeting, and Positioning

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters

The superior position a product enjoys over competing products if consumers believe it has more value than other products in its class is referred to as _ _.