Question 1

Which of the following is not a way to categorize new products?

Accepted Answer

A) product-line extensions 
B) new-to-the-market products 
C) brand development 
D) new-category entries 
E) revamped products 
A) product-line extensions 
B) new-to-the-market products 
C) brand development 
D) new-category entries 
E) revamped products

Question 2

As firms introduce new products at a faster rate,what tends to happen to existing products in the product mix?

Accepted Answer

A) The price of existing products tends to go up. 
B) Existing products enter the maturity and decline stages more quickly. 
C) Product life cycles become much slower. 
D) Production costs for existing products tend to go down. 
E) Existing products enter the maturity and decline stages more slowly. 
A) The price of existing products tends to go up. 
B) Existing products enter the maturity and decline stages more quickly. 
C) Product life cycles become much slower. 
D) Production costs for existing products tend to go down. 
E) Existing products enter the maturity and decline stages more slowly.

Question 3

Which stage of the new-product development process is usually the most expensive for new products?

Accepted Answer

A) business analysis 
B) test marketing 
C) idea screening 
D) product development 
E) product launch 
A) business analysis 
B) test marketing 
C) idea screening 
D) product development 
E) product launch

Question 4

Introducing a new product in its final form to a geographically limited market to see how well the product sells and to get reactions from potential users is called _____ _____.

Accepted Answer

The answer of Introducing a new product in its final...

Question 5

Which of the following accurately describes new-category entries?

Accepted Answer

A) products that are new to a company but not new to the marketplace 
B) products that are reintroduced into the marketplace after having been off the market for a lengthy time 
C) inventions that have never been seen before and create a new market 
D) products that extend and supplement a company's established product line 
E) products that have new packaging,different features,and updated designs and functions 
A) products that are new to a company but not new to the marketplace 
B) products that are reintroduced into the marketplace after having been off the market for a lengthy time 
C) inventions that have never been seen before and create a new market 
D) products that extend and supplement a company's established product line 
E) products that have new packaging,different features,and updated designs and functions

Question 6

A product that uses less energy to operate or can be recycled when the consumer is finished using it,it said to have

Accepted Answer

A) an ethical design. 
B) a green design. 
C) an environmental design. 
D) a sustainable design. 
E) an organic design. 
A) an ethical design. 
B) a green design. 
C) an environmental design. 
D) a sustainable design. 
E) an organic design.

Question 7

The practice in which companies frequently come out with new models of a product that make existing models obsolete is referred to as _____ _____.

Accepted Answer

planned ob

Question 8

Sales and profits of the cleaning business that you own have been flat over the past two to three years.You want to offer some new services but have been having difficulty coming up with some new ideas.What are some of the sources of new service ideas that you can seek out?

Accepted Answer

You can get some ideas for additional se

Question 9

The _____ _____ stage of the new-product development process is usually the most expensive stage for new products.

Accepted Answer

The answer of The _____ _____ stage of the new-product...

Question 10

Several things have led to the rapid rate at which new products are developed.They are faster and more economical transportation,the advent of electronic communication,and _____ _____.

Accepted Answer

The answer of Several things have led to the rapid...

Question 11

A concept test is part of which stage of the new-product development process?

Accepted Answer

A) product development 
B) test marketing 
C) idea screening 
D) idea generation 
E) product launch 
A) product development 
B) test marketing 
C) idea screening 
D) idea generation 
E) product launch

Question 12

Siobhan wants to join a new health club.Her roommate belongs to a club that Siobhan heard about on the radio.She decides to use her roommate's free guest passes to try out the club to see if it meets her needs.What stage of the consumer adoption process does this represent?

Accepted Answer

A) comparison 
B) interest 
C) adoption 
D) trial 
E) awareness 
A) comparison 
B) interest 
C) adoption 
D) trial 
E) awareness

Question 13

Due to the high cost of developing,advertising,manufacturing,and distributing a new product,profits are often low in the _______ stage of the product life cycle.

Accepted Answer

The answer of Due to the high cost of developing,advertising,manufacturing,and...

Question 14

The new-product characteristic that refers to the extent to which culture values "progress" is referred to as _____.

Accepted Answer

The answer of The new-product characteristic that refers to the...

Question 15

Which category of product adopters relies on others for information and buys a product because their friends have already done so?

Accepted Answer

A) late majority 
B) innovators 
C) early majority 
D) early adopter 
E) laggards 
A) late majority 
B) innovators 
C) early majority 
D) early adopter 
E) laggards

Question 16

The practice in which companies frequently come out with new models of a product that make existing models obsolete is an ethical issue related to new-product development and is termed

Accepted Answer

A) time to market. 
B) diversion. 
C) diffusion. 
D) planned obsolescence. 
E) bait-and-switch. 
A) time to market. 
B) diversion. 
C) diffusion. 
D) planned obsolescence. 
E) bait-and-switch.

Question 17

The term time to market refers to

Accepted Answer

A) how long a company spends test-marketing a product. 
B) the speed with which a company launches a product. 
C) the time a new product spends on the market before becoming accepted by the publiC. 
D) the time it takes the marketing department to develop an advertising campaign. 
E) the time it takes to develop a product. 
A) how long a company spends test-marketing a product. 
B) the speed with which a company launches a product. 
C) the time a new product spends on the market before becoming accepted by the publiC. 
D) the time it takes the marketing department to develop an advertising campaign. 
E) the time it takes to develop a product.

Question 18

The price of a product is usually higher in the _______ stage of the product life cycle.

Accepted Answer

introducto

Question 19

The highest level of risk in new-product development occurs when products prove to be dangerous and defective or when products fail to generate _____.

Accepted Answer

The answer of The highest level of risk in new-product...

Question 20

Belinda cannot wait to be the first of her friends to purchase the latest technology.She immediately purchased an iPhone,an e-reader,and a Blu-Ray disc player as soon as they hit the market.Belinda would most likely be the type of adopter known as a(n)________.

Accepted Answer

The answer of Belinda cannot wait to be the first...

Which of the following is not a way to categorize new products?

As firms introduce new products at a faster rate,what tends to happen to existing products in the product mix?

Which stage of the new-product development process is usually the most expensive for new products?

Introducing a new product in its final form to a geographically limited market to see how well the product sells and to get reactions from potential users is called _ _.

Which of the following accurately describes new-category entries?

A product that uses less energy to operate or can be recycled when the consumer is finished using it,it said to have

The practice in which companies frequently come out with new models of a product that make existing models obsolete is referred to as _ _.

Sales and profits of the cleaning business that you own have been flat over the past two to three years.You want to offer some new services but have been having difficulty coming up with some new ideas.What are some of the sources of new service ideas that you can seek out?

The _ _ stage of the new-product development process is usually the most expensive stage for new products.

Several things have led to the rapid rate at which new products are developed.They are faster and more economical transportation,the advent of electronic communication,and _ _.

A concept test is part of which stage of the new-product development process?

Siobhan wants to join a new health club.Her roommate belongs to a club that Siobhan heard about on the radio.She decides to use her roommate's free guest passes to try out the club to see if it meets her needs.What stage of the consumer adoption process does this represent?

Due to the high cost of developing,advertising,manufacturing,and distributing a new product,profits are often low in the _______ stage of the product life cycle.

The new-product characteristic that refers to the extent to which culture values "progress" is referred to as _____.

Which category of product adopters relies on others for information and buys a product because their friends have already done so?

The practice in which companies frequently come out with new models of a product that make existing models obsolete is an ethical issue related to new-product development and is termed

The term time to market refers to

The price of a product is usually higher in the _______ stage of the product life cycle.

The highest level of risk in new-product development occurs when products prove to be dangerous and defective or when products fail to generate _____.

Belinda cannot wait to be the first of her friends to purchase the latest technology.She immediately purchased an iPhone,an e-reader,and a Blu-Ray disc player as soon as they hit the market.Belinda would most likely be the type of adopter known as a(n)________.

Why Marketing Matters to You

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Segmentation, Targeting, and Positioning

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters

Exam 6: Product Development

Which of the following is not a way to categorize new products?

As firms introduce new products at a faster rate,what tends to happen to existing products in the product mix?

Which stage of the new-product development process is usually the most expensive for new products?

Introducing a new product in its final form to a geographically limited market to see how well the product sells and to get reactions from potential users is called _____ _____.

Which of the following accurately describes new-category entries?

A product that uses less energy to operate or can be recycled when the consumer is finished using it,it said to have

The practice in which companies frequently come out with new models of a product that make existing models obsolete is referred to as _____ _____.

Sales and profits of the cleaning business that you own have been flat over the past two to three years.You want to offer some new services but have been having difficulty coming up with some new ideas.What are some of the sources of new service ideas that you can seek out?

The _____ _____ stage of the new-product development process is usually the most expensive stage for new products.

Several things have led to the rapid rate at which new products are developed.They are faster and more economical transportation,the advent of electronic communication,and _____ _____.

A concept test is part of which stage of the new-product development process?

Siobhan wants to join a new health club.Her roommate belongs to a club that Siobhan heard about on the radio.She decides to use her roommate's free guest passes to try out the club to see if it meets her needs.What stage of the consumer adoption process does this represent?

Due to the high cost of developing,advertising,manufacturing,and distributing a new product,profits are often low in the _______ stage of the product life cycle.

The new-product characteristic that refers to the extent to which culture values "progress" is referred to as _____.

Which category of product adopters relies on others for information and buys a product because their friends have already done so?

The practice in which companies frequently come out with new models of a product that make existing models obsolete is an ethical issue related to new-product development and is termed

The term time to market refers to

The price of a product is usually higher in the _______ stage of the product life cycle.

The highest level of risk in new-product development occurs when products prove to be dangerous and defective or when products fail to generate _____.

Belinda cannot wait to be the first of her friends to purchase the latest technology.She immediately purchased an iPhone,an e-reader,and a Blu-Ray disc player as soon as they hit the market.Belinda would most likely be the type of adopter known as a(n)________.

Why Marketing Matters to You

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Segmentation, Targeting, and Positioning

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters

Introducing a new product in its final form to a geographically limited market to see how well the product sells and to get reactions from potential users is called _ _.

The practice in which companies frequently come out with new models of a product that make existing models obsolete is referred to as _ _.

The _ _ stage of the new-product development process is usually the most expensive stage for new products.

Several things have led to the rapid rate at which new products are developed.They are faster and more economical transportation,the advent of electronic communication,and _ _.