Question 1

A technology that displaces an established technology and shakes up the industry,or a groundbreaking product that creates a completely new industry is referred to as

Accepted Answer

A) planned obsolescence. 
B) inventive technology. 
C) product revamping. 
D) creative technology. 
E) disruptive technology. 
A) planned obsolescence. 
B) inventive technology. 
C) product revamping. 
D) creative technology. 
E) disruptive technology.

Question 2

A company that is introducing a new product in its final form to a geographically limited market to see how well the product sells and to get reactions from potential users is engaged in

Accepted Answer

A) concept marketing. 
B) idea screening. 
C) test marketing. 
D) concept testing. 
E) product screening. 
A) concept marketing. 
B) idea screening. 
C) test marketing. 
D) concept testing. 
E) product screening.

Question 3

Dell doesn't currently offer an e-reader in its product line.However,if the company decided to enter the market by producing an e-reader of its own,it would be classified as what type of product?

Accepted Answer

A) product-line improvement 
B) new category entry 
C) revamped product 
D) product-line extension 
E) new-to-the-market 
A) product-line improvement 
B) new category entry 
C) revamped product 
D) product-line extension 
E) new-to-the-market

Question 4

A company can advertise a product as new and improved for only one year after it hits store shelves.

Accepted Answer

A) True 
 B)False

Question 5

Which stage of the product life cycle is characterized by low or negative profits and the possible need of companies to offer incentives to stores to get them to carry the product?

Accepted Answer

A) maturity 
B) growth 
C) decline 
D) introduction 
A) maturity 
B) growth 
C) decline 
D) introduction

Question 6

The most common ethical issue in new-product development involves the Federal Trade Commission's definition of the term

Accepted Answer

A) healthier. 
B) better. 
C) guaranteed. 
D) new. 
E) improved. 
A) healthier. 
B) better. 
C) guaranteed. 
D) new. 
E) improved.

Question 7

Products that are new to a company but not new to the marketplace are classified as _____ _____ entries.

Accepted Answer

The answer of Products that are new to a company...

Question 8

Developing a _______ helps to ensure that a product will not be a hazard to users or their families,that it can be produced in the company's or supplier's manufacturing facilities,and that it can be manufactured at a cost low enough to generate profits.

Accepted Answer

The answer of Developing a _______ helps to ensure that...

Question 9

Read the following list of tasks and select the one that does not take place during the product launch stage.

Accepted Answer

A) purchase the materials to make and package the good 
B) manufacture enough of the good to fill distribution pipelines 
C) prepare internal systems for taking service orders 
D) hire and train employees 
E) make sure the product can be manufactured at a cost low enough to generate profits 
A) purchase the materials to make and package the good 
B) manufacture enough of the good to fill distribution pipelines 
C) prepare internal systems for taking service orders 
D) hire and train employees 
E) make sure the product can be manufactured at a cost low enough to generate profits

Question 10

Firms that want to maintain or improve their competitive position in the marketplace generally must develop new products.

Accepted Answer

A) True 
 B)False

Question 11

The recently introduced Sprinkled Donut Crunch is a product-line extension for Quaker Oats' Cap'n Crunch brand.

Accepted Answer

A) True 
 B)False

Question 12

The combination of all the products a company sells is referred to as its product line.

Accepted Answer

A) True 
 B)False

Question 13

The specific combination of goods,services,or ideas that a firm offers to its target market is referred to as

Accepted Answer

A) a product. 
B) stock. 
C) a load. 
D) supply. 
E) inventory. 
A) a product. 
B) stock. 
C) a load. 
D) supply. 
E) inventory.

Question 14

During the decline stage,the firm will likely put forth a lot of effort to change a good's appearance or functionality in order to generate interest for the product.

Accepted Answer

A) True 
 B)False

Question 15

Because firms are introducing products at a faster rate,one general trend in marketing is that product life cycles are getting _______.

Accepted Answer

The answer of Because firms are introducing products at a...

Question 16

The stage of the new-product development (NPD)process in which a set of product concepts is generated from which to identify potentially viable new products is called idea

Accepted Answer

A) analysis. 
B) screening. 
C) marketing. 
D) generation. 
E) development. 
A) analysis. 
B) screening. 
C) marketing. 
D) generation. 
E) development.

Question 17

First introduced in 1935 and highly popular in the early 1980s,Sperry Top-Sider shoes are once again a hit with young adult consumers.These shoes are an example of a

Accepted Answer

A) low-learning product. 
B) high-learning product. 
C) fad product. 
D) slow-learning product. 
E) fashion product. 
A) low-learning product. 
B) high-learning product. 
C) fad product. 
D) slow-learning product. 
E) fashion product.

Question 18

The most common ethical issue in new-product development involves the Federal Trade Commission's definition of the term _______.

Accepted Answer

The answer of The most common ethical issue in new-product...

Question 19

Companies have more control over the development of complex products when utilizing a _______ new-product development approach.

Accepted Answer

The answer of Companies have more control over the development...

Question 20

Describe the potential ethical issues in the new-product development process.

Accepted Answer

Companies must follow the Fair Trade Com

A technology that displaces an established technology and shakes up the industry,or a groundbreaking product that creates a completely new industry is referred to as

A company that is introducing a new product in its final form to a geographically limited market to see how well the product sells and to get reactions from potential users is engaged in

Dell doesn't currently offer an e-reader in its product line.However,if the company decided to enter the market by producing an e-reader of its own,it would be classified as what type of product?

A company can advertise a product as new and improved for only one year after it hits store shelves.

Which stage of the product life cycle is characterized by low or negative profits and the possible need of companies to offer incentives to stores to get them to carry the product?

The most common ethical issue in new-product development involves the Federal Trade Commission's definition of the term

Products that are new to a company but not new to the marketplace are classified as _ _ entries.

Developing a _______ helps to ensure that a product will not be a hazard to users or their families,that it can be produced in the company's or supplier's manufacturing facilities,and that it can be manufactured at a cost low enough to generate profits.

Read the following list of tasks and select the one that does not take place during the product launch stage.

Firms that want to maintain or improve their competitive position in the marketplace generally must develop new products.

The recently introduced Sprinkled Donut Crunch is a product-line extension for Quaker Oats' Cap'n Crunch brand.

The combination of all the products a company sells is referred to as its product line.

The specific combination of goods,services,or ideas that a firm offers to its target market is referred to as

During the decline stage,the firm will likely put forth a lot of effort to change a good's appearance or functionality in order to generate interest for the product.

Because firms are introducing products at a faster rate,one general trend in marketing is that product life cycles are getting _______.

The stage of the new-product development (NPD)process in which a set of product concepts is generated from which to identify potentially viable new products is called idea

First introduced in 1935 and highly popular in the early 1980s,Sperry Top-Sider shoes are once again a hit with young adult consumers.These shoes are an example of a

The most common ethical issue in new-product development involves the Federal Trade Commission's definition of the term _______.

Companies have more control over the development of complex products when utilizing a _______ new-product development approach.

Describe the potential ethical issues in the new-product development process.

Why Marketing Matters to You

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Segmentation, Targeting, and Positioning

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters

Exam 6: Product Development

A technology that displaces an established technology and shakes up the industry,or a groundbreaking product that creates a completely new industry is referred to as

A company that is introducing a new product in its final form to a geographically limited market to see how well the product sells and to get reactions from potential users is engaged in

Dell doesn't currently offer an e-reader in its product line.However,if the company decided to enter the market by producing an e-reader of its own,it would be classified as what type of product?

A company can advertise a product as new and improved for only one year after it hits store shelves.

Which stage of the product life cycle is characterized by low or negative profits and the possible need of companies to offer incentives to stores to get them to carry the product?

The most common ethical issue in new-product development involves the Federal Trade Commission's definition of the term

Products that are new to a company but not new to the marketplace are classified as _____ _____ entries.

Developing a _______ helps to ensure that a product will not be a hazard to users or their families,that it can be produced in the company's or supplier's manufacturing facilities,and that it can be manufactured at a cost low enough to generate profits.

Read the following list of tasks and select the one that does not take place during the product launch stage.

Firms that want to maintain or improve their competitive position in the marketplace generally must develop new products.

The recently introduced Sprinkled Donut Crunch is a product-line extension for Quaker Oats' Cap'n Crunch brand.

The combination of all the products a company sells is referred to as its product line.

The specific combination of goods,services,or ideas that a firm offers to its target market is referred to as

During the decline stage,the firm will likely put forth a lot of effort to change a good's appearance or functionality in order to generate interest for the product.

Because firms are introducing products at a faster rate,one general trend in marketing is that product life cycles are getting _______.

The stage of the new-product development (NPD)process in which a set of product concepts is generated from which to identify potentially viable new products is called idea

First introduced in 1935 and highly popular in the early 1980s,Sperry Top-Sider shoes are once again a hit with young adult consumers.These shoes are an example of a

The most common ethical issue in new-product development involves the Federal Trade Commission's definition of the term _______.

Companies have more control over the development of complex products when utilizing a _______ new-product development approach.

Describe the potential ethical issues in the new-product development process.

Why Marketing Matters to You

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Segmentation, Targeting, and Positioning

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters

Products that are new to a company but not new to the marketplace are classified as _ _ entries.