Question 1

Indirect competition occurs when

Accepted Answer

A) consumers choose between two products that perform the same function. 
B) a company introduces a new product to its product line. 
C) products are marketed to a new consumer segment. 
D) products provide alternate solutions to the same market. 
E) consumers purchase products that they did not intend to buy. 
A) consumers choose between two products that perform the same function. 
B) a company introduces a new product to its product line. 
C) products are marketed to a new consumer segment. 
D) products provide alternate solutions to the same market. 
E) consumers purchase products that they did not intend to buy.

Question 2

What external marketing factor is at work when political action committees raise money to help elect individuals to promote a particular issue related to their industries?

Accepted Answer

A) economic 
B) legal 
C) sociocultural 
D) political 
E) technological 
A) economic 
B) legal 
C) sociocultural 
D) political 
E) technological

Question 3

When consumers are optimistic about the overall state of the economy,their ______ ______will be high and they will tend to purchase more.

Accepted Answer

The answer of When consumers are optimistic about the overall...

Question 4

A belief by residents of a country that it is inappropriate or immoral to purchase foreign-made goods and services is known as

Accepted Answer

A) cultural fit. 
B) international protectionism. 
C) consumer ethnocentrism. 
D) xenophobia. 
E) sociocultural bias. 
A) cultural fit. 
B) international protectionism. 
C) consumer ethnocentrism. 
D) xenophobia. 
E) sociocultural bias.

Question 5

In periods of inflation,the purchasing power of money declines.

Accepted Answer

A) True 
 B)False

Question 6

A country's ______ ______often provides the most reliable picture of its purchasing power.

Accepted Answer

The answer of A country's ______ ______often provides the most...

Question 7

The largest share of U.S.exports is to

Accepted Answer

A) the European Union. 
B) China. 
C) Canada and Mexico. 
D) Canada and Japan. 
E) Brazil and India. 
A) the European Union. 
B) China. 
C) Canada and Mexico. 
D) Canada and Japan. 
E) Brazil and India.

Question 8

Daniel is looking to buy a hybrid vehicle because he is noticing that the price of gasoline continues to rise compared to years past.The rise in the price of gasoline is most likely a result of

Accepted Answer

A) deflation. 
B) a recession. 
C) a rise in GDP. 
D) inflation. 
E) an increase in purchasing power. 
A) deflation. 
B) a recession. 
C) a rise in GDP. 
D) inflation. 
E) an increase in purchasing power.

Question 9

The Federal Commerce Commission (FCC)serves as the consumer protection agency for the United States.

Accepted Answer

A) True 
 B)False

Question 10

What U.S.corporation was criticized when it created an in-store ad for some European stores that showed a Hindu goddess atop a ham sandwich with the caption,A snack that is sacred?

Accepted Answer

A) Subway 
B) Wendy's 
C) Denny's 
D) Burger King 
E) McDonald's 
A) Subway 
B) Wendy's 
C) Denny's 
D) Burger King 
E) McDonald's

Question 11

Which of the following acronyms stands for the international organization that regulates trade among participating countries and helps importers and exporters conduct their business?

Accepted Answer

A) NAFTA 
B) NATO 
C) WTO 
D) IMF 
E) CAFTA 
A) NAFTA 
B) NATO 
C) WTO 
D) IMF 
E) CAFTA

Question 12

Compare the following statements and select the one that reflects your text's assertion as to why educated consumers are prime targets for marketing strategies.

Accepted Answer

A) Educated consumers are more willing to spend money than uneducated consumers. 
B) Educated consumers are more likely to earn significantly more money throughout the course of their lifetime. 
C) Educated consumers typically have less free time and therefore spend money on products that save them time and make their lives easier. 
D) Educated consumers typically have more access to various forms of media and therefore are easier to target as a consumer group. 
E) Educated consumers know that in order to keep the economy moving,people must spend money. 
A) Educated consumers are more willing to spend money than uneducated consumers. 
B) Educated consumers are more likely to earn significantly more money throughout the course of their lifetime. 
C) Educated consumers typically have less free time and therefore spend money on products that save them time and make their lives easier. 
D) Educated consumers typically have more access to various forms of media and therefore are easier to target as a consumer group. 
E) Educated consumers know that in order to keep the economy moving,people must spend money.

Question 13

A nonprofit firm that uses social media to organize activists,or conduct charity campaigns,is aware of the _______ factor that can impact marketing campaigns.

Accepted Answer

The answer of A nonprofit firm that uses social media...

Question 14

Environmental scanning involves monitoring developments within a firm's control to evaluate the firm's strengths and weaknesses.

Accepted Answer

A) True 
 B)False

Question 15

Consider the following activities to determine which one is not a function of the International Monetary Fund.

Accepted Answer

A) foster international monetary cooperation 
B) regulate trade among participating countries 
C) secure financial stability 
D) reduce poverty around the world 
E) facilitate international trade 
A) foster international monetary cooperation 
B) regulate trade among participating countries 
C) secure financial stability 
D) reduce poverty around the world 
E) facilitate international trade

Question 16

Which of the following is not considered to be a demographic characteristic?

Accepted Answer

A) education level 
B) gender 
C) ethnicity 
D) consumer confidence 
E) age 
A) education level 
B) gender 
C) ethnicity 
D) consumer confidence 
E) age

Question 17

What are the three sources of funding that nonprofit organizations rely on?

Accepted Answer

A) grants,federal funds,and individual donations 
B) grants,advertising revenue,and individual donations 
C) grants,special events,and individual donations 
D) special events,corporate sponsorships,and individual donations 
E) federal funds,state funds,and individual donations 
A) grants,federal funds,and individual donations 
B) grants,advertising revenue,and individual donations 
C) grants,special events,and individual donations 
D) special events,corporate sponsorships,and individual donations 
E) federal funds,state funds,and individual donations

Question 18

A measure of how optimistic consumers are about the overall state of the economy and their own personal finances is referred to as

Accepted Answer

A) purchasing confidence. 
B) consumer confidence. 
C) consumer expectations. 
D) purchasing power. 
E) market confidencE. 
A) purchasing confidence. 
B) consumer confidence. 
C) consumer expectations. 
D) purchasing power. 
E) market confidencE.

Question 19

The price of one country's currency in terms of another country's currency is referred to as

Accepted Answer

A) the currency exchange rate. 
B) the currency expectation rate. 
C) the value exchange rate. 
D) the currency fluctuation rate. 
E) the value fluctuation ratE. 
A) the currency exchange rate. 
B) the currency expectation rate. 
C) the value exchange rate. 
D) the currency fluctuation rate. 
E) the value fluctuation ratE.

Question 20

According to your text,of all the external factors that affect the marketing environment,which one represents the most significant challenges,as well as the most significant opportunities,for marketing professionals?

Accepted Answer

A) political 
B) sociocultural 
C) demographic 
D) economic 
E) technological 
A) political 
B) sociocultural 
C) demographic 
D) economic 
E) technological

Indirect competition occurs when

What external marketing factor is at work when political action committees raise money to help elect individuals to promote a particular issue related to their industries?

When consumers are optimistic about the overall state of the economy,their will be high and they will tend to purchase more.

A belief by residents of a country that it is inappropriate or immoral to purchase foreign-made goods and services is known as

In periods of inflation,the purchasing power of money declines.

A country's often provides the most reliable picture of its purchasing power.

The largest share of U.S.exports is to

Daniel is looking to buy a hybrid vehicle because he is noticing that the price of gasoline continues to rise compared to years past.The rise in the price of gasoline is most likely a result of

The Federal Commerce Commission (FCC)serves as the consumer protection agency for the United States.

What U.S.corporation was criticized when it created an in-store ad for some European stores that showed a Hindu goddess atop a ham sandwich with the caption,A snack that is sacred?

Which of the following acronyms stands for the international organization that regulates trade among participating countries and helps importers and exporters conduct their business?

Compare the following statements and select the one that reflects your text's assertion as to why educated consumers are prime targets for marketing strategies.

A nonprofit firm that uses social media to organize activists,or conduct charity campaigns,is aware of the _______ factor that can impact marketing campaigns.

Environmental scanning involves monitoring developments within a firm's control to evaluate the firm's strengths and weaknesses.

Consider the following activities to determine which one is not a function of the International Monetary Fund.

Which of the following is not considered to be a demographic characteristic?

What are the three sources of funding that nonprofit organizations rely on?

A measure of how optimistic consumers are about the overall state of the economy and their own personal finances is referred to as

The price of one country's currency in terms of another country's currency is referred to as

According to your text,of all the external factors that affect the marketing environment,which one represents the most significant challenges,as well as the most significant opportunities,for marketing professionals?

Why Marketing Matters to You

Strategic Planning

Consumer Behavior

Marketing Research

Product Development

Segmentation, Targeting, and Positioning

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters

Exam 3: The Global Environment

Indirect competition occurs when

What external marketing factor is at work when political action committees raise money to help elect individuals to promote a particular issue related to their industries?

When consumers are optimistic about the overall state of the economy,their ______ ______will be high and they will tend to purchase more.

A belief by residents of a country that it is inappropriate or immoral to purchase foreign-made goods and services is known as

In periods of inflation,the purchasing power of money declines.

A country's ______ ______often provides the most reliable picture of its purchasing power.

The largest share of U.S.exports is to

Daniel is looking to buy a hybrid vehicle because he is noticing that the price of gasoline continues to rise compared to years past.The rise in the price of gasoline is most likely a result of

The Federal Commerce Commission (FCC)serves as the consumer protection agency for the United States.

What U.S.corporation was criticized when it created an in-store ad for some European stores that showed a Hindu goddess atop a ham sandwich with the caption,A snack that is sacred?

Which of the following acronyms stands for the international organization that regulates trade among participating countries and helps importers and exporters conduct their business?

Compare the following statements and select the one that reflects your text's assertion as to why educated consumers are prime targets for marketing strategies.

A nonprofit firm that uses social media to organize activists,or conduct charity campaigns,is aware of the _______ factor that can impact marketing campaigns.

Environmental scanning involves monitoring developments within a firm's control to evaluate the firm's strengths and weaknesses.

Consider the following activities to determine which one is not a function of the International Monetary Fund.

Which of the following is not considered to be a demographic characteristic?

What are the three sources of funding that nonprofit organizations rely on?

A measure of how optimistic consumers are about the overall state of the economy and their own personal finances is referred to as

The price of one country's currency in terms of another country's currency is referred to as

According to your text,of all the external factors that affect the marketing environment,which one represents the most significant challenges,as well as the most significant opportunities,for marketing professionals?

Why Marketing Matters to You

Strategic Planning

Consumer Behavior

Marketing Research

Product Development

Segmentation, Targeting, and Positioning

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters

When consumers are optimistic about the overall state of the economy,their will be high and they will tend to purchase more.

A country's often provides the most reliable picture of its purchasing power.