Exam 3: The Global Environment

According to your text,what provides the most reliable picture of a country's purchasing power?

_____ _____ _____is a measure of the market value of all officially recognized final goods and services produced within a country in a given period.

International trade agreements,monetary unions,and organizations can impact the environment in which a firm operates in all of the following ways except

There are six types of major external factors that influence the marketing environment of a firm.They are: sociocultural,demographic,technological,political,legal,and ________.

When marketers for Walt Disney World in Florida attract French and British families by advertising the resort's new affordability for Europeans,what global marketing environment factor are they employing?

Seventy-five percent of _______ identify themselves as the primary shopper in their household.

The use of social media is not applicable to nonprofit organizations because they tend to get the most success from traditional marketing methods.

Sally would like to start a nonprofit agency that assists lower income children in Central America by providing funds for their education and living costs.Help Sally analyze what factors she needs to consider to market her nonprofit to raise funds in the United States.

Currency fluctuations can provide marketing opportunities

The political,economic,demographic,sociocultural,technological,and legal factors that affect a company's ability to meet its marketing goals are all part of

Taxes on imports and exports between countries are called

Which of the following accurately describes the nonprofit competitive environment?

What term refers to how the value of one country's currency changes in relation to the value of other currencies?

Currency fluctuations can provide marketing opportunities whether a currency is appreciating or depreciating.

You are the manager of a grocery store (supermarket)that sells a varied menu of prepared foods like pizza,wings,sandwiches,salads,sushi,hot meals,Chinese food,and other foods besides your other grocery items.Identify some of your indirect competitors.

Karlee needed to pick up some toothpaste from the store.She was surprised to find that the store was out of her usual brand,Crest.Rather than go to another store,she decided to buy a tube of Colgate instead.In this example,Colgate represents

The amount of spending money available to households after paying taxes is referred to as _______ income.

Which ethnic group population in the United States is expected to almost double by the year 2050?

The amount of spending money available to households after paying taxes is called

In the fast food market,Subway would be considered a(n)________ competitor to burger chains such as McDonald's and Wendy's.