Exam 3: The Global Environment

Age,gender,ethnicity,and education level are all _______ characteristics that influence the products consumers buy.

The description of human populations based on characteristics such as age,gender,ethnicity,and education level is referred to as

The ______ ______ ______ works to foster international monetary cooperation,secure financial stability,facilitate international trade,promote high employment and sustainable economic growth,and reduce poverty around the world.

When a hospital's front lobby displays a digital recognition system listing financial donors of all amounts in order to foster pride and enthusiasm in donors about how their efforts improve the lives of others,it is most likely attempting to overcome which type of external marketing factor?

Cecilia used to spend a lot of time clipping coupons to save money at the grocery store.Since she got a smartphone,however,she now has apps that not only bring her coupons,but also help her create grocery lists,find recipes,and search for deals.This is an example of how the external factor of _______ influences the marketing environment.

Nonprofit organizations rely primarily on three sources of funding: special events,individual donations,and _______.

Which of the following is the accurate cause of a recession?

NAFTA is a trade agreement between

A situation in which products that perform the same function compete against one another is referred to as

Discuss the difference between direct and indirect competition.Provide an example of a product that you buy regularly and some of its direct and indirect competitors.

The _______ made deceptive and misleading advertising illegal.

What was the purpose of the Wheeler-Lea Act (1938)?

Currency _______ refers to how the value of one country's currency changes in relation to the value of other currencies.

A belief by residents of a country that it is inappropriate or immoral to purchase foreign-made goods and services is known as consumer _______.

Analyzing cultural fit and overcoming consumer ethnocentrism are essential aspects of environmental scanning on a global scale that help firms create value for international consumers.

Rapidly retiring baby boomers make up only a quarter of the U.S.population,but account for 50 percent of all domestic consumer spending.

Monitoring developments outside of the firm's control with the goal of detecting and responding to threats and opportunities is called

While shopping for back-to-school clothes,Josie uses apps on her smartphone to comparison shop,and to obtain coupons and fashion advice.What external factor affecting the marketing environment does this represent?

One of the key goals of NAFTA,to eliminate barriers to trade and investment among the United States,Canada,and Mexico,was accomplished by the elimination and/or reduction of _______.

Which of the following is the fastest growing demographic group in the United States?