Question 1

A nation's purchasing capability tends to increase when the proportion of

Accepted Answer

A) upper-income households increases. 
B) middle-income households increases. 
C) top wage earners increases. 
D) top wage earners decreases. 
E) lower-income households increases. 
A) upper-income households increases. 
B) middle-income households increases. 
C) top wage earners increases. 
D) top wage earners decreases. 
E) lower-income households increases.

Question 2

Nonprofit organizations primarily rely on three sources of funding: individual donations,corporate donations,and federal funds.

Accepted Answer

A) True 
 B)False

Question 3

The ______ ______ ______ is an international organization that regulates trade among participating countries and helps importers and exporters conduct their business.

Accepted Answer

World Trad

Question 4

During the recession that began in December of 2007,Americans reduced their overall charitable giving by over _______ percent.

Accepted Answer

The answer of During the recession that began in December...

Question 5

Compare the following statements to determine which one is accurate regarding marketing on a global scale versus marketing domestically?

Accepted Answer

A) Small businesses are not affected by global trends like large corporations are. 
B) There is no difference between how products are marketed globally versus domestically. 
C) Most U.S.firms do not need to consider the global marketing environment in any context. 
D) Environmental scanning on a global scale is more complex than it is in the domestic environment. 
E) The external marketing factors that are considered when marketing domestically do not apply when marketing products globally. 
A) Small businesses are not affected by global trends like large corporations are. 
B) There is no difference between how products are marketed globally versus domestically. 
C) Most U.S.firms do not need to consider the global marketing environment in any context. 
D) Environmental scanning on a global scale is more complex than it is in the domestic environment. 
E) The external marketing factors that are considered when marketing domestically do not apply when marketing products globally.

Question 6

Direct competition is also known as

Accepted Answer

A) in-house competition. 
B) market competition. 
C) lateral competition. 
D) brand competition. 
E) substitute product competition. 
A) in-house competition. 
B) market competition. 
C) lateral competition. 
D) brand competition. 
E) substitute product competition.

Question 7

Compare the following product offerings.Which is an example of indirect competition?

Accepted Answer

A) Burger King and Subway 
B) Crest and Colgate toothpaste 
C) Coca-Cola and Pepsi 
D) Sirius XM radio and Pandora 
E) Dunkin' Donuts and Krispy Kreme Doughnuts 
A) Burger King and Subway 
B) Crest and Colgate toothpaste 
C) Coca-Cola and Pepsi 
D) Sirius XM radio and Pandora 
E) Dunkin' Donuts and Krispy Kreme Doughnuts

Question 8

The consumer protection agency for the United States is the

Accepted Answer

A) Bureau of Consumer Financial Protection. 
B) Consumer Protection Commission. 
C) Federal Communications Commission. 
D) Federal Trade Commission. 
E) Food and Drug Administration. 
A) Bureau of Consumer Financial Protection. 
B) Consumer Protection Commission. 
C) Federal Communications Commission. 
D) Federal Trade Commission. 
E) Food and Drug Administration.

Question 9

The generation of children born between 1946 and 1964 is retiring at a rate of 10,000 per day.What is the name of this demographic group?

Accepted Answer

A) Millennials 
B) Generation X 
C) Generation Y 
D) baby boomers 
A) Millennials 
B) Generation X 
C) Generation Y 
D) baby boomers

Question 10

According to your text,one of the biggest sociocultural changes in the United States over the past half century has been

Accepted Answer

A) the immigration of Hispanics into the country. 
B) the increased use of the Internet for purchasing consumer products. 
C) the gradual increase of college graduates in the workplace. 
D) the shift from one-income families to two-income and single-parent households. 
E) the decline of females as the primary purchasers of products. 
A) the immigration of Hispanics into the country. 
B) the increased use of the Internet for purchasing consumer products. 
C) the gradual increase of college graduates in the workplace. 
D) the shift from one-income families to two-income and single-parent households. 
E) the decline of females as the primary purchasers of products.

Question 11

A measure of the market value of all officially recognized final goods and services produced within a country in a given period is referred to as

Accepted Answer

A) the balance of trade. 
B) gross domestic product. 
C) the consumer price index. 
D) the currency exchange rate. 
E) purchasing power parity. 
A) the balance of trade. 
B) gross domestic product. 
C) the consumer price index. 
D) the currency exchange rate. 
E) purchasing power parity.

Question 12

The World Trade Organization was officially formed in 1995 under the Marrakech Agreement.

Accepted Answer

A) True 
 B)False

Question 13

Compared with other generational groups,baby boomers have the greatest familiarity with and most use for digital communication,social media,and other forms of technology.

Accepted Answer

A) True 
 B)False

Question 14

Created in 1945,the WTO is governed by and accountable to the 188 countries that make up its near-global membership.

Accepted Answer

A) True 
 B)False

Question 15

What was one of the key goals of the North American Free Trade Agreement?

Accepted Answer

A) the elimination of tariffs 
B) the establishment of trade embargoes 
C) the equalization of import/export fees 
D) the establishment of trade sanctions 
E) the allowance of agricultural exports 
A) the elimination of tariffs 
B) the establishment of trade embargoes 
C) the equalization of import/export fees 
D) the establishment of trade sanctions 
E) the allowance of agricultural exports

Question 16

The fact that Home Depot and Lowe's both cater to the home improvement segment of the marketplace by selling similar products is an example of ________ competition.

Accepted Answer

The answer of The fact that Home Depot and Lowe's...

Question 17

NAFTA is an international agreement that established a free trade zone among the United States,Canada,and _______.

Accepted Answer

The answer of NAFTA is an international agreement that established...

Question 18

Overall GDP is the most common gauge of

Accepted Answer

A) the balance of trade between countries. 
B) fluctuations in currency exchange rates. 
C) the consumer price index and purchasing power parity. 
D) the overall expansion or contraction of an economy. 
E) unemployment and future job forecasting. 
A) the balance of trade between countries. 
B) fluctuations in currency exchange rates. 
C) the consumer price index and purchasing power parity. 
D) the overall expansion or contraction of an economy. 
E) unemployment and future job forecasting.

Question 19

A recession and contraction of the economy tends to reduce consumer confidence.

Accepted Answer

A) True 
 B)False

Question 20

When consumers experience an increase in the general level of prices of products over a period of time,_______ has occurred.

Accepted Answer

The answer of When consumers experience an increase in the...

A nation's purchasing capability tends to increase when the proportion of

Nonprofit organizations primarily rely on three sources of funding: individual donations,corporate donations,and federal funds.

The __ is an international organization that regulates trade among participating countries and helps importers and exporters conduct their business.

During the recession that began in December of 2007,Americans reduced their overall charitable giving by over _______ percent.

Compare the following statements to determine which one is accurate regarding marketing on a global scale versus marketing domestically?

Direct competition is also known as

Compare the following product offerings.Which is an example of indirect competition?

The consumer protection agency for the United States is the

The generation of children born between 1946 and 1964 is retiring at a rate of 10,000 per day.What is the name of this demographic group?

According to your text,one of the biggest sociocultural changes in the United States over the past half century has been

A measure of the market value of all officially recognized final goods and services produced within a country in a given period is referred to as

The World Trade Organization was officially formed in 1995 under the Marrakech Agreement.

Compared with other generational groups,baby boomers have the greatest familiarity with and most use for digital communication,social media,and other forms of technology.

Created in 1945,the WTO is governed by and accountable to the 188 countries that make up its near-global membership.

What was one of the key goals of the North American Free Trade Agreement?

The fact that Home Depot and Lowe's both cater to the home improvement segment of the marketplace by selling similar products is an example of ________ competition.

NAFTA is an international agreement that established a free trade zone among the United States,Canada,and _______.

Overall GDP is the most common gauge of

A recession and contraction of the economy tends to reduce consumer confidence.

When consumers experience an increase in the general level of prices of products over a period of time,_______ has occurred.

Why Marketing Matters to You

Strategic Planning

Consumer Behavior

Marketing Research

Product Development

Segmentation, Targeting, and Positioning

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters

Exam 3: The Global Environment

A nation's purchasing capability tends to increase when the proportion of

Nonprofit organizations primarily rely on three sources of funding: individual donations,corporate donations,and federal funds.

The ______ ______ ______ is an international organization that regulates trade among participating countries and helps importers and exporters conduct their business.

During the recession that began in December of 2007,Americans reduced their overall charitable giving by over _______ percent.

Compare the following statements to determine which one is accurate regarding marketing on a global scale versus marketing domestically?

Direct competition is also known as

Compare the following product offerings.Which is an example of indirect competition?

The consumer protection agency for the United States is the

The generation of children born between 1946 and 1964 is retiring at a rate of 10,000 per day.What is the name of this demographic group?

According to your text,one of the biggest sociocultural changes in the United States over the past half century has been

A measure of the market value of all officially recognized final goods and services produced within a country in a given period is referred to as

The World Trade Organization was officially formed in 1995 under the Marrakech Agreement.

Compared with other generational groups,baby boomers have the greatest familiarity with and most use for digital communication,social media,and other forms of technology.

Created in 1945,the WTO is governed by and accountable to the 188 countries that make up its near-global membership.

What was one of the key goals of the North American Free Trade Agreement?

The fact that Home Depot and Lowe's both cater to the home improvement segment of the marketplace by selling similar products is an example of ________ competition.

NAFTA is an international agreement that established a free trade zone among the United States,Canada,and _______.

Overall GDP is the most common gauge of

A recession and contraction of the economy tends to reduce consumer confidence.

When consumers experience an increase in the general level of prices of products over a period of time,_______ has occurred.

Why Marketing Matters to You

Strategic Planning

Consumer Behavior

Marketing Research

Product Development

Segmentation, Targeting, and Positioning

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters

The __ is an international organization that regulates trade among participating countries and helps importers and exporters conduct their business.