Exam 3: The Global Environment

Which of the following organizations was formed in 1995,is headquartered in Geneva,Switzerland,and with its 162 members represents more than 97 percent of the world's population?

When products provide alternate solutions to the same market,_______ competition has occurred.

During the economic recession that began in December of 2007,Americans reduced their overall charitable giving by approximately

When a company monitors developments outside the control of the firm with the goal of detecting and responding to threats and opportunities,it is engaged in _______ _______.

Projections indicate that by 2050 the _______ population in the United States will almost double to more than 127 million,representing over 30 percent of the entire U.S.population.

In the United States,GDP declined in both 2008 and 2009.Because of this fact,the U.S.economy was considered to be in a _______.

The IMF was particularly important when it was first created because it helped stabilize the world's economic system following ______ ______ ______.

Tim is 19 years old and is thinking of starting a business to target his generation,the millennials.What are some of the demographic factors that he needs to analyze to help him determine how to market his business?

The six major external factors that can influence the marketing environment of a firm are: economic factors,domestic factors,international factors,political factors,legal factors,and sociocultural factors.

The ______ ______ ______ is the price of one country's currency in terms of another country's currency.

If a domestic firm makes the mistake of believing that foreign consumers want exactly the same products that are sold in the United States,then that firm is most likely ignoring the importance of

Compare the following product offerings.Which is the best example of direct competition?

A recession occurs when inflation rises for two or more consecutive quarters.

A sudden drop in the average consumer income would be an example of which external force affecting the marketing environment?

Instead of watching movies on cable TV,Isabel has chosen instead to subscribe to Netflix.Netflix would be considered a _______ product because it performs a similar function to cable movie stations.

A country's currency exchange rate provides the most reliable picture of its purchasing power.

If the cost of groceries goes up by 10 percent this year,the amount of groceries you can buy for $50 decreases by that same 10 percent.This is an example of

What additional factors that affect the marketing environment do you need to consider when selling your product or service globally?

Donations made to nonprofit organizations are not usually affected by economic recessions.

Which of the following represents how technology is being used in the global marketing environment?