Exam 13: Your External and Internal Customers

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In the context of a business environment, bad news skills refer to:

(Multiple Choice)
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Thanking the customer for his or her patience and for bringing the problem to your attention is a positive way to end a customer interaction.

(True/False)
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Which of the following is true of a customer complaint?

(Multiple Choice)
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Uranus, a retail store, provides supervised child care for its customers. This is an example of:

(Multiple Choice)
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Unlike their internal counterparts, the external customers are tied to a company more directly.

(True/False)
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What is the self-esteem trap?

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When a customer with an injured hand had to fill out a long customer survey form, Jason, the store manager, took time out to do it for her. Jason was "going the extra mile" for the customer.

(True/False)
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A(n) _____ trap is the circumstance that comes from taking a customer's attack personally and letting it affect how you feel about yourself.

(Short Answer)
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Which of the following is the most important factor in the customer complaint process?

(Multiple Choice)
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The customer service ethics of a company or organization is independent of the quality of the services its customers will receive.

(True/False)
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Why should firms encourage complaints ?

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Which of the following practices should be avoided when delivering bad news to a customer?

(Multiple Choice)
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Regardless of company decisions, a loyal customer should be given the flexibility of going against the decisions if needed.

(True/False)
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List three basic human needs that all customers share.

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The cost of finding a new customer is considerably lower than the cost of keeping one you already have.

(True/False)
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Why is it important to act ethically in all dealings with customers?

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When delivering bad news to a customer, you should typically:

(Multiple Choice)
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Suggest practices that companies can employ to ensure the highest standards of professionalism and ethics in its delivery of customer service.

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Why are bad news skills important?

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The Golden Rule of ethical customer service is: Are you treating the customer the way you would like to be treated in a similar situation?

(True/False)
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