Exam 13: Your External and Internal Customers

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A company can ensure the highest standards of professionalism and ethics in its delivery of customer service by promoting its desired values, ____, and making sure frontline workers follow the rules.

(Short Answer)
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Dream Land manufactures toys for kids. In its advertisements, it stresses on its motto to make the customers happy. In doing so, the company is trying to:

(Multiple Choice)
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A complaint should not be viewed as a personal attack but as a(n) ____.

(Short Answer)
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Relationship selling reduces the chances that a customer would return and buy from you again.

(True/False)
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Why should firms lay emphasis on the practice of listening to customer complaints?

(Essay)
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"Sorry we don't accept credit cards. It's our company policy." This is the most effective way of delivering the news to your customers that you do not accept credit cards.

(True/False)
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Good service, which always includes good ____, is the main reason for repeat business.

(Short Answer)
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An emphasis on careful listening to complaints sends the signal to consumers that yours is a(n) _____ business.

(Short Answer)
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A customer complaint is an opportunity to improve.

(True/False)
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Discuss the practice of "going the extra mile."

(Essay)
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Which of the following strategies should be followed when dealing with customers?

(Multiple Choice)
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Bruce is a customer service representative of GoodHomes appliances. He is responsible for providing solutions to customers' problems. To provide solutions to the customers, Bruce depends on the team of technical experts in the company. From the given information, we can conclude that Bruce is a(n):

(Multiple Choice)
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An internal customer is best described as a person who:

(Multiple Choice)
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A "nice" customer is best described as a person who:

(Multiple Choice)
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A "nice" customer is someone who never complains but responds by taking his/her business elsewhere.

(True/False)
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How should one consider using the word "policy" when dealing with customers?

(Essay)
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Which of the following statements is true of customer needs?

(Multiple Choice)
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If a customer does not have a thorough understanding of what his or her own needs are:

(Multiple Choice)
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The two simplest principles of customer service are finding out what the customer needs and doing what is necessary to satisfy those needs.

(True/False)
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To succeed with customers, you must learn to bolster their ____.

(Short Answer)
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