Exam 13: Your External and Internal Customers

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Instead of using your energy to show a difficult customer that you are right and that he or she is wrong, you should focus on getting the customer calmed down.

(True/False)
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One effective way of dealing with customers is to avoid any outside distractions and make them feel important.

(True/False)
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The most obvious reason for increased importance for high-quality customer service is ____.

(Multiple Choice)
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Empathy is the ability to put yourself in the other person's place.

(True/False)
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An external customer is the person who provides services and products to other people in the same company.

(True/False)
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One of the most accepted and effective ways of handling impossible customer requests is to quote your company policy.

(True/False)
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The self-esteem trap is best described as:

(Multiple Choice)
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Customer complaints should be encouraged as they inspire improvements to service.

(True/False)
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Cash prizes for surveys that ask for customer feedback are means of encouraging customers to complain.

(True/False)
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When faced with an angry customer, cutting the customer off typically proves to be beneficial.

(True/False)
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What kind of attitude should be avoided when dealing with customers.

(Essay)
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Ensuring that you are able to provide a service in spite of compromising on the profit margins depicts good business sense.

(True/False)
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Unethical customer service can result in victimized customers.

(True/False)
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When a company gives customers free products or services as a way of showing appreciation for their relationship with them, it is referred to as:

(Multiple Choice)
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A customer complaint is a personal attack and should be tackled effectively.

(True/False)
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According to the American Management Association, 65 percent of a typical company's business comes from repeat business by _____ customers.

(Short Answer)
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A(n) _____ is the person who depends on the other people in the company to provide the services and products for the external customer.

(Short Answer)
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What are the various means of rewarding customers who complain?

(Essay)
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What are the two things to remember when dealing with unreasonable, angry, or overly demanding customers?

(Essay)
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According to Bill Gates, adopting a(n) _____ attitude toward customers rather than a defensive position makes customer complaints the most important part of improving quality of a business process.

(Short Answer)
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