Exam 13: Your External and Internal Customers

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In many ways, the United States is now a service economy.

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True

Which of the following is a faulty notion regarding customer service?

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B

According to Michael LeBoeuf, customers buy only two things: _____ and solutions.

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good feelings

Why is a "nice" customer often considered detrimental to a business?

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Treating nonpaying customers well is a good business practice.

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If a customer simply wants to be noticed and is not interested in buying your products, you should:

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You can escape the self-esteem trap by taking a customer's attack personally and letting it affect your own self-esteem.

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Reggie is a customer who never complains when the waiters of a restaurant are sloppy; he simply makes it a point to visit another restaurant if he continues to face the same issue with a particular restaurant. Reggie best exemplifies a(n) "_____" customer

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Having quality products alone is enough for a business to succeed.

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Businesses can go the _____ by offering customers free services to ensure goodwill.

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When customers perceive that you are willing to listen to their problems and that you are encouraging their response, they are most likely to:

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_____ primarily involves forming meaningful relationships with your customers, which makes them much more likely to return and buy from you again.

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Callie is greatly affected by the abusive comments of an aggressive customer. This incident lowers her confidence. Callie has failed to avoid the _____ trap.

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Questions such as "How was the service?" and "Was everything okay?" typically generate an honest and helpful response from customers.

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The best way to deal with an unreasonable, angry, or overly demanding customer is to:

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Which of the following questions is an effective self-check when deciding on an ethical approach to a situation?

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Two of the simplest principles of customer service include:

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Which of the following is the best way of soliciting complaints?

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Finding out what the customer needs, and doing whatever is necessary to satisfy that need are the _____ of customer service.

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Explain why the importance of high-quality customer service has increased.

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