Exam 8: Market Segmentation, targeting, and Positioning

Which of the following is an example of a multiple products,multiple market segments strategy?

All of the following are criterion used for selecting target market segments except which?

Which of the following competitors mentioned in the textbook should the owner of a Wendy's restaurant monitor closely due to its explosive growth in the number of current and proposed locations-one that is or may soon be near this Wendy's?

Name Maker is an online company that sells,among other items,high-end gift wrapping that can have custom slogans or names printed on it,such as the name of a person celebrating a birthday or a couple who is getting married.It is available for purchase for as little as per 12-foot roll.This is an example of

Selling a product to a different market segment usually requires a different marketing action that,in turn,means greater costs.If increased revenues don't offset extra costs of this action,a marketer should

Cannibalization would most likely occur if

There are five key steps in segmenting and targeting markets,which link market needs of customers to the organization's marketing program.List these five key steps.

What are the criteria used to select target markets?

To be identified as a market segment,members of the group must

The 80/20 rule suggests that

Which of the following is a criterion used in forming market segments?

A framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization is referred to as a

Grouping potential buyers into meaningful segments involves meeting some specific criteria that answer the following question:

Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is referred to as

Small athletic shoe manufacturers such as Vans target niche markets and make shoes designed to satisfy the needs of different specific groups of customers.This strategy is an example of

Wonk is a unique furniture company that design,builds,and retails in Brooklyn,NY.You can customize your design with creative input,including personalizing items with wood and lacquer options or environmentally conscious materials and finishes,though the options are not unlimited.Wonk relies on

All of the following are criteria used for forming market segments except which?

The final step in segmenting and targeting markets that links customer needs to marketing actions is to

College dorm residents frequently want to keep and prepare their own food and snacks to save money or have a late-night snack.However,their dorm rooms are often woefully short of space.MicroFridge marketers understand this and offer a combination microwave,refrigerator,and freezer targeted to these students.MicroFridge is most likely using which basis of segmentation?

The annual Sporting News Baseball Yearbook uses 17 different covers featuring a baseball star from each of its regions in the United States,yet each regional issue has the same magazine content.The publisher is using which of the following segmentation strategies?