A) consists of the benefits or customer value received by its sellers. B) is the cluster of benefits that an organization promises customers to satisfy their needs. C) is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange for money or something else of value. D) consists of items that the consumer purchases frequently, conveniently, and with a minimum of shopping effort. E) is the set of intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. A) consists of the benefits or customer value received by its sellers. B) is the cluster of benefits that an organization promises customers to satisfy their needs. C) is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange for money or something else of value. D) consists of items that the consumer purchases frequently, conveniently, and with a minimum of shopping effort. E) is the set of intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.

A) a sense of personal inadequacy based upon observations by others around you. B) a powerful desire that causes a person to take action. C) a need that is shaped by a person's knowledge, culture, or personality. D) a feeling of being deprived of something, but not fully understanding what it may be. E) a feeling of deprivation of basic necessities such as food, clothing, and shelter. A) a sense of personal inadequacy based upon observations by others around you. B) a powerful desire that causes a person to take action. C) a need that is shaped by a person's knowledge, culture, or personality. D) a feeling of being deprived of something, but not fully understanding what it may be. E) a feeling of deprivation of basic necessities such as food, clothing, and shelter.

Exam 1: Creating Customer Relationships and Value Through Marketing

Redbox places vending machines at local convenience and grocery stores that allow customers to rent and return popular DVDs 24 hours a day.This creates both and utilities.

Free

(Multiple Choice)

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Question 1

Correct Answer:

Verified

In marketing,thoughts about concepts,actions,or causes are referred to as

Free

(Multiple Choice)

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Question 2

Correct Answer:

Verified

Explain Chobani's product strategy that makes Chobani yogurt different from its principal competitors.

Free

(Essay)

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Question 3

Correct Answer:

Verified

The Chobani product strategy stresses its authentic straining process that removes excess liquid whey.This results in a thicker,creamier yogurt that yields 13 to 18 grams of protein per single-serve cup,depending on the flavor.Chobani yogurt is free of milk protein concentrate and animal-based thickeners,which some manufacturers add to make Greek-style yogurts.Chobani uses three pounds of milk to make one pound of Chobani yogurt.Some other features that make its yogurt "nothing but good," to quote its tagline: (1)higher in protein than regular yogurt; (2)made with real fruit and only natural ingredients; (3)preservative-free; (4)no artificial flavors or artificial sweeteners; and (5)contains five live and active cultures,including three probiotics.Chobani also uses European-style cups with a circular opening exactly 95 millimeters across.This made for a shorter,wider cup that was more visible on retailers' shelves.Moreover,instead of painted-on labels,Chobani uses shrink-on plastic sleeves that adhere to the cup and offer eye-popping colors.Today,Chobani offers its hallmark Chobani yogurt in single-serve and multi-serve sizes,while expanding its authentic strained Greek yogurt to new occasions and forms (Chobani Bite,to reach the "indulgent" segment wanting a healthy snack; Chobani Champions Tubes,targeted at kids; and Chobani Flip,a two-compartment package that lets consumers "flip" mix-ins like granola into the yogurt compartment).

Which of the following statements about marketing is most accurate?

(Multiple Choice)

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Question 4

Which of the following statements about 3M's marketing program for Post-it Flag Highlighters is most accurate?

(Multiple Choice)

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Question 5

All of the following are examples of ideas that can be marketed except which?

(Multiple Choice)

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Question 6

The __________ department of an organization is responsible for facilitating relationships,partnerships,and alliances with the organization's customers,shareholders,suppliers,and other organizations.

(Multiple Choice)

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Question 7

A product

(Multiple Choice)

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Question 8

Which of the following is an example of possession utility?

(Multiple Choice)

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Question 9

According to the textbook,Target has been successful by offering consumers the best

(Multiple Choice)

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Question 10

A want refers to

(Multiple Choice)

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Question 11

According to the textbook,Starbucks provides its customers with the best

(Multiple Choice)

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Question 12

Twitter is a website that offers a social networking service,enabling its users to send and read other users' messages or conversations called tweets,which are text-based posts of up to 140 characters displayed on the user's profile page.Connected to each "tweet" is a rich details pane that provides additional information,deeper context,and embedded media.Companies are beginning to use Twitter as a tool in their relationship marketing programs.In what ways can Twitter be used to benefit both the customer and the organization?

(Essay)

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(37)

Question 13

A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch.He doesn't know how to find a dealer and doesn't have Internet access.Which of the following reasons explain why marketing fails to occur here?

(Multiple Choice)

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Question 14

In addition to consumers,what other people,groups,and environmental forces interact to influence an organization's marketing activities?

(Essay)

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Question 15

A business traveler joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westin or Sheraton hotel.Once he has accumulated enough points,he can trade his points in for a free night's stay.As a member of this program,the traveler receives periodic updates on new hotels and learns of ways to earn additional points.The marketing term that best describes this scenario is

(Multiple Choice)

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Question 16

Environmental forces refer to

(Multiple Choice)

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Question 17

Explain the marketing program 3M used to reach the office worker segment with its Post-it Flag Pen.

(Essay)

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Question 18

The societal marketing concept

(Multiple Choice)

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Question 19

A target market refers to

(Multiple Choice)

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Question 20

Showing 1 - 20 of 240

Redbox places vending machines at local convenience and grocery stores that allow customers to rent and return popular DVDs 24 hours a day.This creates both and utilities.

In marketing,thoughts about concepts,actions,or causes are referred to as

Explain Chobani's product strategy that makes Chobani yogurt different from its principal competitors.

Which of the following statements about marketing is most accurate?

Which of the following statements about 3M's marketing program for Post-it Flag Highlighters is most accurate?

All of the following are examples of ideas that can be marketed except which?

The __________ department of an organization is responsible for facilitating relationships,partnerships,and alliances with the organization's customers,shareholders,suppliers,and other organizations.

A product

Which of the following is an example of possession utility?

According to the textbook,Target has been successful by offering consumers the best

A want refers to

According to the textbook,Starbucks provides its customers with the best

A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch.He doesn't know how to find a dealer and doesn't have Internet access.Which of the following reasons explain why marketing fails to occur here?

In addition to consumers,what other people,groups,and environmental forces interact to influence an organization's marketing activities?

Environmental forces refer to

Explain the marketing program 3M used to reach the office worker segment with its Post-it Flag Pen.

The societal marketing concept

A target market refers to

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

Exam 1: Creating Customer Relationships and Value Through Marketing

Redbox places vending machines at local convenience and grocery stores that allow customers to rent and return popular DVDs 24 hours a day.This creates both __________ and __________ utilities.

In marketing,thoughts about concepts,actions,or causes are referred to as

Explain Chobani's product strategy that makes Chobani yogurt different from its principal competitors.

Which of the following statements about marketing is most accurate?

Which of the following statements about 3M's marketing program for Post-it Flag Highlighters is most accurate?

All of the following are examples of ideas that can be marketed except which?

The __________ department of an organization is responsible for facilitating relationships,partnerships,and alliances with the organization's customers,shareholders,suppliers,and other organizations.

A product

Which of the following is an example of possession utility?

According to the textbook,Target has been successful by offering consumers the best

A want refers to

According to the textbook,Starbucks provides its customers with the best

A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch.He doesn't know how to find a dealer and doesn't have Internet access.Which of the following reasons explain why marketing fails to occur here?

In addition to consumers,what other people,groups,and environmental forces interact to influence an organization's marketing activities?

Environmental forces refer to

Explain the marketing program 3M used to reach the office worker segment with its Post-it Flag Pen.

The societal marketing concept

A target market refers to

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

Redbox places vending machines at local convenience and grocery stores that allow customers to rent and return popular DVDs 24 hours a day.This creates both and utilities.