Question 1

In Japan,women give men chocolates on Valentine's Day.This is an example of

Accepted Answer

A)  a custom. 
B)  a value. 
C)  a demographic pattern. 
D)  a belief. 
E)  an idiosyncrasy. 
A)  a custom. 
B)  a value. 
C)  a demographic pattern. 
D)  a belief. 
E)  an idiosyncrasy. A

Question 2

The use of __________ as a tool for exchanging goods,services,and information on a global scale is one of the trends that has affected world trade.

Accepted Answer

A)  buying centers 
B)  Internet technology 
C)  language translators 
D)  tariff and quota policies 
E)  multinational marketing strategies 
A)  buying centers 
B)  Internet technology 
C)  language translators 
D)  tariff and quota policies 
E)  multinational marketing strategies B

Question 3

Chrysler Corp.wanted to sell its Jeeps in Japan.The car was priced in U.S.dollars at about $19,000,but when it reached the Japanese car showrooms,its price was over 3,100,000 Japanese yen,and the Japanese could not afford to buy it.Its price was set without regard for the

Accepted Answer

A)  balance of price. 
B)  currency exchange rate. 
C)  reciprocity price. 
D)  balance of payments. 
E)  balance of trade. 
A)  balance of price. 
B)  currency exchange rate. 
C)  reciprocity price. 
D)  balance of payments. 
E)  balance of trade. B

Question 4

The Economic Espionage Act

Accepted Answer

A)  allows the World Court in The Hague to adjudicate trade disputes on behalf of UN members and requires the home country to impose any penalties. 
B)  imposes a personal fine on a convicted U.S. citizen of up to $10 million. 
C)  targets espionage activities that are commonplace in any industry that holds governmental contracts. 
D)  makes the theft of trade secrets by foreign entities a federal crime in the United States. 
E)  is well-intended in theory, but is virtually impossible to enforce. 
A)  allows the World Court in The Hague to adjudicate trade disputes on behalf of UN members and requires the home country to impose any penalties. 
B)  imposes a personal fine on a convicted U.S. citizen of up to $10 million. 
C)  targets espionage activities that are commonplace in any industry that holds governmental contracts. 
D)  makes the theft of trade secrets by foreign entities a federal crime in the United States. 
E)  is well-intended in theory, but is virtually impossible to enforce.

Question 5

The study of similarities and differences among consumers in two or more nations or societies is referred to as

Accepted Answer

A)  market synthesis. 
B)  cross-cultural analysis. 
C)  international sociographics. 
D)  transnational anthropology. 
E)  multicultural ethnocentrism. 
A)  market synthesis. 
B)  cross-cultural analysis. 
C)  international sociographics. 
D)  transnational anthropology. 
E)  multicultural ethnocentrism.

Question 6

Before Apple's iPhone 6 was officially for sale in China,it was being sold there.These phones were purchased in the United States,Hong Kong,and other markets,and then resold by unauthorized vendors in China for between $1,700 and $2 ,500.These products are considered to be part of

Accepted Answer

A)  under-the-counter sales. 
B)  over-the-counter sales. 
C)  the gray market. 
D)  integrated global channels. 
E)  breaking the distribution monopoly. 
A)  under-the-counter sales. 
B)  over-the-counter sales. 
C)  the gray market. 
D)  integrated global channels. 
E)  breaking the distribution monopoly.

Question 7

Canada has two official languages,which are

Accepted Answer

A)  English and Japanese. 
B)  English and Spanish. 
C)  English and French. 
D)  English and Italian. 
E)  English and German. 
A)  English and Japanese. 
B)  English and Spanish. 
C)  English and French. 
D)  English and Italian. 
E)  English and German.

Question 8

A quota refers to

Accepted Answer

A)  a government tax on products or services entering a country that primarily serves to raise prices on imports. 
B)  government payments to companies or industries that serve to lower costs and provide a competitive advantage to domestic industries. 
C)  a restriction placed on the amount of a product allowed to enter or leave a country. 
D)  a minimum requirement for the purchase of specific products or services between two nations. 
E)  a refusal to purchase or exchange products or services with another nation unless certain financial or ideological requirements have been satisfied. 
A)  a government tax on products or services entering a country that primarily serves to raise prices on imports. 
B)  government payments to companies or industries that serve to lower costs and provide a competitive advantage to domestic industries. 
C)  a restriction placed on the amount of a product allowed to enter or leave a country. 
D)  a minimum requirement for the purchase of specific products or services between two nations. 
E)  a refusal to purchase or exchange products or services with another nation unless certain financial or ideological requirements have been satisfied.

Question 9

Tiffany & Co.knows that Japanese are superstitious about the number four.As a result,Tiffany sells its fine glassware and china in sets of five,not four,in Japan.Tiffany uses its knowledge of __________ to avoid connecting its products with the number four.

Accepted Answer

A)  trademarks 
B)  visual icons 
C)  cultural symbols 
D)  brand names 
E)  ethnic emblems 
A)  trademarks 
B)  visual icons 
C)  cultural symbols 
D)  brand names 
E)  ethnic emblems

Question 10

The Japanese manufacture tractors for rice paddies.They are smaller than most U.S.tractors and perfect for a weekend farmer who wants to tend to a small garden.The tractors are not sold in the United States through any authorized channels,yet they are available in the United States at prices below the manufacturer's suggested retail price.These Japanese tractors are being sold

Accepted Answer

A)  through the gray market. 
B)  under the table. 
C)  over the counter. 
D)  with bypassed global channels. 
E)  by breaking the distribution monopoly. 
A)  through the gray market. 
B)  under the table. 
C)  over the counter. 
D)  with bypassed global channels. 
E)  by breaking the distribution monopoly.

Question 11

Assessing the political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

Accepted Answer

A)  it conducts its macrofinancing. 
B)  its citizens budget their money. 
C)  long a favorable or unfavorable climate will last. 
D)  the country's stocks are performing on the stock exchange. 
E)  its population ranks in size compared to other countries. 
A)  it conducts its macrofinancing. 
B)  its citizens budget their money. 
C)  long a favorable or unfavorable climate will last. 
D)  the country's stocks are performing on the stock exchange. 
E)  its population ranks in size compared to other countries.

Question 12

The prominent global market entry strategy among small- and medium-sized companies is

Accepted Answer

A)  direct exporting. 
B)  direct franchising. 
C)  licensing. 
D)  joint venture. 
E)  direct investment. 
A)  direct exporting. 
B)  direct franchising. 
C)  licensing. 
D)  joint venture. 
E)  direct investment.

Question 13

One global perspective on world trade views exports and imports as complementary economic flows.Explain this concept.

Accepted Answer

A country's imports affect its exports a

Question 14

Countertrade refers to

Accepted Answer

A)  the illegal agreement of one country to buy products exclusively from another. 
B)  the legal agreement of one country to buy and sell certain products exclusively from one another. 
C)  the practice of using barter rather than money for making global sales. 
D)  the sale of industrial goods from a brick and mortar outlet rather than directly from the manufacturer. 
E)  the use of foreign currency in making global purchases to minimize risk from currency fluctuation. 
A)  the illegal agreement of one country to buy products exclusively from another. 
B)  the legal agreement of one country to buy and sell certain products exclusively from one another. 
C)  the practice of using barter rather than money for making global sales. 
D)  the sale of industrial goods from a brick and mortar outlet rather than directly from the manufacturer. 
E)  the use of foreign currency in making global purchases to minimize risk from currency fluctuation.

Question 15

A global market entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division is referred to as

Accepted Answer

A)  licensing. 
B)  local assembly. 
C)  a joint venture. 
D)  direct investment. 
E)  local manufacturing. 
A)  licensing. 
B)  local assembly. 
C)  a joint venture. 
D)  direct investment. 
E)  local manufacturing.

Question 16

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)  product extension 
B)  product adaptation 
C)  product customization 
D)  product invention 
E)  product integration 
A)  product extension 
B)  product adaptation 
C)  product customization 
D)  product invention 
E)  product integration

Question 17

U.S.citizens pay $5 billion more annually for shoes and Japanese citizens pay $6 billion more for rice than the actual cost of the products because

Accepted Answer

A)  both countries have suffered major financial crises due to a severe trade imbalance. 
B)  both countries have imposed tariffs on imported goods to protect their domestic markets. 
C)  both countries have imposed limits on the quantity of these goods that can leave their respective domestic markets. 
D)  both products are considered essentials and as a result are more heavily taxed. 
E)  these products were purchased at a lower price from nations that currently are under governmental sanctions. 
A)  both countries have suffered major financial crises due to a severe trade imbalance. 
B)  both countries have imposed tariffs on imported goods to protect their domestic markets. 
C)  both countries have imposed limits on the quantity of these goods that can leave their respective domestic markets. 
D)  both products are considered essentials and as a result are more heavily taxed. 
E)  these products were purchased at a lower price from nations that currently are under governmental sanctions.

Question 18

Because different cultures often attach different meanings to things,these representations of ideas are referred to as

Accepted Answer

A)  accepted symbols. 
B)  cultural symbols. 
C)  symbolic concepts. 
D)  ideological representations. 
E)  cultural representations. 
A)  accepted symbols. 
B)  cultural symbols. 
C)  symbolic concepts. 
D)  ideological representations. 
E)  cultural representations.

Question 19

Which of the following countries is the world's leading exporter?

Accepted Answer

A)  United States 
B)  China 
C)  India 
D)  Germany 
E)  Japan 
A)  United States 
B)  China 
C)  India 
D)  Germany 
E)  Japan

Question 20

Cross-cultural analysis refers to the study of

Accepted Answer

A)  the subgroups within the larger, or national, culture with unique values, ideas, and attitudes. 
B)  the set of values, ideas, and attitudes that are learned and shared among the consumers of a country. 
C)  the similarities and differences among consumers in two or more nations or societies. 
D)  the buying behaviors within a given nation to identify similarities and differences among individuals. 
E)  the buying behaviors within a given nation that link a person's actions to the cultural group with which he or she identifies most. 
A)  the subgroups within the larger, or national, culture with unique values, ideas, and attitudes. 
B)  the set of values, ideas, and attitudes that are learned and shared among the consumers of a country. 
C)  the similarities and differences among consumers in two or more nations or societies. 
D)  the buying behaviors within a given nation to identify similarities and differences among individuals. 
E)  the buying behaviors within a given nation that link a person's actions to the cultural group with which he or she identifies most.

In Japan,women give men chocolates on Valentine's Day.This is an example of

The use of __________ as a tool for exchanging goods,services,and information on a global scale is one of the trends that has affected world trade.

Chrysler Corp.wanted to sell its Jeeps in Japan.The car was priced in U.S.dollars at about $19,000,but when it reached the Japanese car showrooms,its price was over 3,100,000 Japanese yen,and the Japanese could not afford to buy it.Its price was set without regard for the

The Economic Espionage Act

The study of similarities and differences among consumers in two or more nations or societies is referred to as

Before Apple's iPhone 6 was officially for sale in China,it was being sold there.These phones were purchased in the United States,Hong Kong,and other markets,and then resold by unauthorized vendors in China for between $1,700 and $2 ,500.These products are considered to be part of

Canada has two official languages,which are

A quota refers to

Tiffany & Co.knows that Japanese are superstitious about the number four.As a result,Tiffany sells its fine glassware and china in sets of five,not four,in Japan.Tiffany uses its knowledge of __________ to avoid connecting its products with the number four.

Assessing the political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

The prominent global market entry strategy among small- and medium-sized companies is

One global perspective on world trade views exports and imports as complementary economic flows.Explain this concept.

Countertrade refers to

A global market entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division is referred to as

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of global marketing product and promotion strategy?

U.S.citizens pay $5 billion more annually for shoes and Japanese citizens pay $6 billion more for rice than the actual cost of the products because

Because different cultures often attach different meanings to things,these representations of ideas are referred to as

Which of the following countries is the world's leading exporter?

Cross-cultural analysis refers to the study of

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

Exam 6: Understanding and Reaching Global Consumers and Markets

In Japan,women give men chocolates on Valentine's Day.This is an example of

The use of __________ as a tool for exchanging goods,services,and information on a global scale is one of the trends that has affected world trade.

Chrysler Corp.wanted to sell its Jeeps in Japan.The car was priced in U.S.dollars at about $19,000,but when it reached the Japanese car showrooms,its price was over 3,100,000 Japanese yen,and the Japanese could not afford to buy it.Its price was set without regard for the

The Economic Espionage Act

The study of similarities and differences among consumers in two or more nations or societies is referred to as

Before Apple's iPhone 6 was officially for sale in China,it was being sold there.These phones were purchased in the United States,Hong Kong,and other markets,and then resold by unauthorized vendors in China for between $1,700 and $2 ,500.These products are considered to be part of

Canada has two official languages,which are

A quota refers to

Tiffany & Co.knows that Japanese are superstitious about the number four.As a result,Tiffany sells its fine glassware and china in sets of five,not four,in Japan.Tiffany uses its knowledge of __________ to avoid connecting its products with the number four.

Assessing the political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

The prominent global market entry strategy among small- and medium-sized companies is

One global perspective on world trade views exports and imports as complementary economic flows.Explain this concept.

Countertrade refers to

A global market entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division is referred to as

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of global marketing product and promotion strategy?

U.S.citizens pay $5 billion more annually for shoes and Japanese citizens pay $6 billion more for rice than the actual cost of the products because

Because different cultures often attach different meanings to things,these representations of ideas are referred to as

Which of the following countries is the world's leading exporter?

Cross-cultural analysis refers to the study of

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters