A) the percentage of total possible users divided by the total number of consumers who actually use a product or service. B) the number of times a customer uses or recommends a product or service annually. C) quantity consumed or patronage (store visits) during a specific period. D) the maximum number of times a customer has used a product or service historically. E) the profits a firm earns from customers who consume a particular product or service. A) the percentage of total possible users divided by the total number of consumers who actually use a product or service. B) the number of times a customer uses or recommends a product or service annually. C) quantity consumed or patronage (store visits) during a specific period. D) the maximum number of times a customer has used a product or service historically. E) the profits a firm earns from customers who consume a particular product or service.

Exam 8: Market Segmentation, targeting, and Positioning

Australia-based Renewable Energy Ltd.sells a $10 million device that converts manure into energy.One of these devices is capable of generating energy equal to $2 million of natural gas per year.The company believes its target market consists of businesses similar to its first customer,a fertilizer manufacturer that was located in a rural area.If the firm expands to the United States,it most likely will use which of the following strategies to segment its market?

(Multiple Choice)

4.9/5

(33)

Question 161

The ultimate criterion for an organization's marketing success is that __________ as a result of increased synergies.

(Multiple Choice)

4.9/5

(45)

Question 162

Product features and usage rate are both variables used to employ __________ segmentation.

(Multiple Choice)

4.8/5

(36)

Question 163

Two key types of synergies are

(Multiple Choice)

4.9/5

(40)

Question 164

Zappos' original target market customers consisted of people who wanted all of the following except which?

(Multiple Choice)

4.7/5

(33)

Question 165

Usage rate refers to

(Multiple Choice)

4.9/5

(37)

Question 166

Explain what a market-product grid is and how it is used.

(Essay)

4.7/5

(38)

Question 167

Segmentation based on some subjective mental or emotional attributes,aspirations,or needs of prospective customers is referred to as

(Multiple Choice)

4.9/5

(39)

Question 168

Define product positioning.What are two approaches to product positioning? Give an example of each approach.

(Essay)

4.9/5

(36)

Question 169

ChoiceShirts is an online company that makes made-to-order T-shirts.Its online customers can order their shirts using any downloaded photo inserted into 600 templates or even design a shirt from scratch.This is an example of

(Multiple Choice)

4.9/5

(28)

Question 170

The annual Sporting News Baseball Yearbook had exactly the same stories but with 17 different covers to appeal to baseball fans in 17 of the U.S.regions.What is the basis of its market segmentation strategy?

(Multiple Choice)

4.9/5

(31)

Question 171

Grocery retailer Safeway displays the thousands of items it sells in aisles containing related items or product groupings.Examples would be the pet food aisle or the soft drink aisle.Why would Safeway display and sell product groupings in this manner?

(Multiple Choice)

4.8/5

(41)

Question 172

According to Tony Hsieh,CEO of Zappos,the company devotes the greatest amount of time to

(Multiple Choice)

4.9/5

(33)

Question 173

It is not recommended that a firm select a target segment that

(Multiple Choice)

4.8/5

(25)

Question 174

Personality and lifestyle are both variables used to employ __________ segmentation.

(Multiple Choice)

4.9/5

(42)

Question 175

Which of the following is a criterion used for selecting a target market?

(Multiple Choice)

4.8/5

(36)

Question 176

Figure 8-6 -Figure 8-6 shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume a large market (shown by a 3)is three times the size of a small market (shown by a 1)and a medium market (shown by a 2)is twice the size of a small market.The largest potential market segment consists of

(Multiple Choice)

4.8/5

(37)

Question 177

Segmentation based on some observable actions or attitudes by prospective customers,such as what benefits they seek,as well as where,how frequently,and why they buy,is referred to as

(Multiple Choice)

4.9/5

(28)

Question 178

When expenses are greater than the potential increased sales from market segmentation,a firm should

(Multiple Choice)

4.9/5

(44)

Question 179

Which of the following is a consumer market demographic segmentation variable?

(Multiple Choice)

4.7/5

(33)

Question 180

Showing 161 - 180 of 201

The ultimate criterion for an organization's marketing success is that __________ as a result of increased synergies.

Product features and usage rate are both variables used to employ __________ segmentation.

Two key types of synergies are

Zappos' original target market customers consisted of people who wanted all of the following except which?

Usage rate refers to

Explain what a market-product grid is and how it is used.

Segmentation based on some subjective mental or emotional attributes,aspirations,or needs of prospective customers is referred to as

Define product positioning.What are two approaches to product positioning? Give an example of each approach.

ChoiceShirts is an online company that makes made-to-order T-shirts.Its online customers can order their shirts using any downloaded photo inserted into 600 templates or even design a shirt from scratch.This is an example of

The annual Sporting News Baseball Yearbook had exactly the same stories but with 17 different covers to appeal to baseball fans in 17 of the U.S.regions.What is the basis of its market segmentation strategy?

Grocery retailer Safeway displays the thousands of items it sells in aisles containing related items or product groupings.Examples would be the pet food aisle or the soft drink aisle.Why would Safeway display and sell product groupings in this manner?

According to Tony Hsieh,CEO of Zappos,the company devotes the greatest amount of time to

It is not recommended that a firm select a target segment that

Personality and lifestyle are both variables used to employ __________ segmentation.

Which of the following is a criterion used for selecting a target market?

Segmentation based on some observable actions or attitudes by prospective customers,such as what benefits they seek,as well as where,how frequently,and why they buy,is referred to as

When expenses are greater than the potential increased sales from market segmentation,a firm should

Which of the following is a consumer market demographic segmentation variable?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters